Episode 79 is focused on Apple's video content strategy. Signs point to Apple building its own Hollywood arm dedicated to original content. After going over Apple's long history of trying to rethink TV and video content, we discuss why video content is so important to Apple. We then discuss Apple's current video strategy, which includes a twist involving Apple Music and a dedicated Apple Studios division within Apple. The discussion then turns to the question of whether or not Apple should acquire Netflix to kick its video strategy into high gear. We conclude with a big picture view of how Apple looks at original video content within its boarder product lineup. To become an Above Avalon member, visit AboveAvalon.com/membership.