Apple is betting now is the time to double down on the iPhone to build one of the world's most formidable tech ecosystems. Episode 83 begins with a discussion about Apple's iPhone strategy. The company has learned from mistakes made with the Mac in the early 1990s. We then discuss Apple's quest for new users and why Tim Cook shouldn't be judged as a product visionary or salesperson. The episode then discusses the cracks forming at Apple's edges and why it feels like something is off with Apple. Additional topics include the major risk Apple is facing by doubling down on the iPhone and the company's need to attack itself in order to remain revlevant. To become an Above Avalon member, visit AboveAvalon.com/membership.