Apple continues to be misunderstood. Episode 96 is focused on how best to define Apple. The discussion begins with all of the labels used to describe Apple over the years. We then go over the major clues that help us define Apple, and this takes us to my thesis that Apple is a design company. We go over what design means and the difference between a design and tech company. The discussion concludes with a few examples of how Apple, as a design company, approaches core technologies. We use these examples to map where Apple is headed in the future. Receive my analysis and perspective on Apple throughout the week via exclusive daily emails. To sign up, visit AboveAvalon.com/membership.    

Show Notes:

Apple Isn't a Tech Company (weekly article)

Above Avalon Episode 88: Grading Tim Cook (podcast)

The Shape of Things to Come - Jony Ive Profile (The New Yorker)

Inside Apple (60 Minutes)

Charlie Rose Interviews Jony Ive (Charlie Rose Show)

Apple 2Q17 Earnings Preview (for Above Avalon members)

Daily Emails for Above Avalon Members

More Information on Above Avalon Membership

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