We've all heard this advice: 

Your copy is about solving a problem for your clients. 

True. 

HOWEVER....

When you write your copy from a place of:

I think we can get really….stuck.  Frozen on the page with writer's block, feeling unsure of ourselves and questioning everything we say. 

So…how DO you write impactful copy that feels like you, builds relationships, sounds original, and leads to sales? 

Today's episode is three of my best tips for doing just that. See you at the show!

Links mentioned:

​A new customizable e-newsletter template every week- $8/month 

Join Not Your Mama's Newsletters. 

Switching gears today and talking about 5(ish) things I learned from my latest website copywriting project...

...in case you're in the thick of revamping the words on your site too.

In this episode I'm sharing...

1 - My go-to for finding the best client voice in your copy

2 - How I avoid constant edits, mindset drama, and writer's block and instead lean into the data when it comes to choosing the words on any website.

3 -  The quick copy trick that will make sure your client testimonials are actually read. 

Thank you so much for listening and tuning in! 

Welcome to this episode of Above the Bar Copy! Today, you'll walk away with:

Links mentioned in the show

Building community with a platform you own ...eh hem... ~ email ~ ...sounds like a great idea in theory. But, how?

How do you foster true community in a place with no DMs, voice notes, or comment sections? And what the fork does 'having a community' even mean for your bottom line, and should this be an avenue you pursue? 

I hear ya! In today's episode, I'm breaking down:

• Four unique ways you can build community with your email list (plus examples for following through and implementing on each).
• The most-common community building myths when it comes to email and what you can *really* expect as far as sales, growth, and timelines. 
• How to fast-track your email list community growth (without emailing every day or multiple times a week).

Links from this episode:

Not Your Mama's Newsletters

An $8/month membership where you get:

• A new email newsletter template every week + video instructions walking you through how to customize it
• Quarterly email sequence templates (think welcome, Black Friday, launch sequences, etc.)
• Monthly social media caption templates
• Monthly copywriting classes and Q & A sessions

Visit https://jennyroth.podia.com to sign up!

Today's Episode is 7(ish) tips plus tons of examples for HOW you can pique your reader's curiosity in your email subject lines...and give those open rates a boost.

If you want more subject line examples like this, grab Not Your Mama's Newsletters. Every week you get a fresh, totally customizable email newsletter template, five subject line options to choose from, and a video walk-through showing you how to put it all together.  To get that email newsletter done, done, and working for your business.

We also serve up monthly social media caption templates, a monthly copywriting class, and quarterly email sequence templates inside the membership. $8/month. No commitments. Click here to sign up for Not Your Mama's Newsletters. 

"Tell stories!!"  "Storytelling sells"

Great advice:) -- and also, HOW. How do you tell stories in your email newsletters? What are some practical examples of what this looks like? Where do you start? How do you find stories? How do you incorporate them? What kinds of stories should you tell?

We're answering all of the above in today's episode! 

Links from the show:

Not Your Mama's Newsletters

~ no commitment~ cancel anytime~

You're scrolling the sales page for an offer you want to invest in. You're nervous. You're excited. But also ... whew!!... you have those pre-purchase jitters. 

You're reading this sales page and thinking will this work for me, what if I don't see results, is this a good investment? 

And then you get to the offer guarantee. Oh, thank goodness! You're looking for reassurance. Some peace that you can't go wrong here.

But the guarantee only says, "Unfortunately, we cannot guarantee you'll see results, but if you put in the work and follow the steps in this program exactly, these results *are* possible for you."

Um? 

I'll give you three million dollars if that sentence as *ever* sparked inspiration, convinced someone to buy, or made a reader feel safe, seen, and understood.

We need better offer guarantees. 

Don't get me wrong. Creating an offer guarantee doesn't mean you have to offer a refund or extra deliverables that will put your business under or stress you out.

No. 

It simply means you remove as much risk for your buyer as possible and support them in getting the best results.

In today's episode of the podcast, we're talking about offer guarantees. What they are, why you need one in your copy, and a few examples of what a smart offer guarantee can look like. See you in the show!

It's inevitable. Every summer, I take on way too much. I try to squeeze out every last second of my time as a mom and business owner until I eventually have nothing left to give and face plant. Faceplant right into a massive content creation and copywriting burnout. Yes, the B word we're all annoyed about hearing about - I know her well. 

In trying to keep up with client work and life, I've let writing copy for my business fall to the wayside. This isn't to say you can never step back and take a break (I think you totally can and should). It's just that I feel this unplanned absence from my copy and content in every part of my business.  I miss writing for myself. I miss feeling excited about talking to my audience. I miss that flow and ability to share about my work in a way that feels good and aligned with my values. 

You too? Welcome! This episode of the podcast is all about overcoming a content creation and copywriting slump. In it, I'm sharing three things I'm doing right now to keep my messaging consistent and on point and to actually savor + enjoy my time writing for my business. 

Not Your Mama's Newsletters - New Customizable Email Newsletter Template Every Week -$8/month 

• Weekly email newsletter templates
• Monthly social media caption templates
• Monthly copywriting class to help you perfect your offer promise, know your target audience, and create the most impactful copy possible in your business
• Cancel (or come back) at any time - no commitments. Join here: https://jennyroth.podia.com 

A few weeks ago I launched my first membership, here's how it all went down!

Not Your Mama's Newsletters is an $8/month membership where you get:

~ $8/month ~ no commitments ~ cancel anytime ~ 

Join today at https://jennyroth.podia.com/not-your-mama-s-newsletters

As mentioned in the show, I run my membership through www.podia.com 

Have you ever sat down to write the headline of your sales page, website, or landing page and felt like…

….all your ideas, creativity, and any decent thoughts for what to say just fly out the window faster than me on my way to pick up coffee? 

(Which is pretty fast, for a 37-year-old lady on a mission,  ~p~r~e~t~t~y~ fast.)😅

I think we've all been there!! BUT good news: You don't have to stare at a blinking cursor or do an office space on your computer in frustration/ There is a much, much easier and more reliable way to write your headlines. A PROCESS you can follow time and again to know you're going to without a doubt generate at least 100 headline ideas every time you follow it.

Pretty sweet, right? 

In today's episode I'm going to share with you what that headline writing process is and how you can do it! Can't wait to hang out with you inside the show.

Links from today's episode

Email List Love: https://view.flodesk.com/pages/60d0ae0fe413b5c60b7a1887

Inside this $8/month membership where you get:

One email newsletter template every week

8 social media caption templates every month

A quarterly email sequence template ~ think Black Friday sale sequence, welcome sequence, abandoned cart sequence ~ etc.

Monthly Q & A calls to talk about all things email and copywriting

Monthly Copy Audit feedback ~ submit any piece of copy you're currently working on and get a full video audit/feedback on it from a professional copywriter!

Cancel anytime ~ price never goes up! Click here: https://view.flodesk.com/pages/60d0ae0fe413b5c60b7a1887

Book mentioned in the show is called A Self-Help Guide for Copywriters by Dan Nelken