Do you need a lead magnet to grow your email list?

Nope!!! You don’t. 

In today’s episode, I’m going to share the easiest - most effective - way to invite more people to join your email list. 

Links from the show:

Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com 

Ready to outsource your copy? Get in touch! 

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

Kiah Twisselman Burchett, better known as Coach Kiah, is a California cattle rancher turned motivational speaker, life coach, and podcaster on a mission to empower others to love themselves deeper, care for themselves better, and find joy in this messy, beautiful journey of life. 

After battling with her own weight and body image from a young age, she embarked on her own personal health journey losing over 100 pounds, but more importantly, the mental weight she had been carrying with her for years. 

Recently named one of Cowgirl Magazine’s 2023 Top 30 Under 30, Coach Kiah uses her vulnerability and infectious energy to show others how to overcome hardships and become the main characters in their own lives.

I am so excited for you to hear this interview with Kiah, where she shares:

Here’s where you can learn more about Kiah: 

Follow Kiah on Instagram: https://www.instagram.com/coach_kiah/

Visit her website: https://www.coachkiah.com/

Listen to her podcast, Climbing with Coach Kiah

Links from the show:

Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com 

Ready to outsource your copy? Get in touch! 

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

When I write copy for my clients I sell how people love to be sold to.

Genuinely.

Confidently.

With, “I’m here for you, and we’ve totally got this” energy.

Full of heart and humor and human connection.

But when I ask for the sale in my own copy?

I get all tied up in my head and write WTF calls to action that sound like this:

“Click here …. if you’re interested … and not too busy … ‘cuz I don’t want to trouble you … and this offer is just lukewarm anyway.”

You too? Do you find yourself tripping over your words when you ask for the sale?

Let’s change that.

Because if you write a compelling piece of copy but nose dive on the call to action?

Your conversions are going to feel it.

Today on the podcast, I’m sharing my #1 favorite (and easiest) copy trick of all time to boost your call-to-action click rates to an all-time high.

No worries - you don’t have to be a ‘word wizard’ to do this trick, and it doesn’t involve you turning into a used watch salesperson either.

Links from the Show:

My favorite button copy swipe file

My copywriting coach, Dawn Apuan

Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Ready to outsource your copy? Get in touch! 

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

The current headline on your sales page’s got *nothing* on this.

It’s called the Question Loop Headline.

And if you’re getting a *ton* of eyeballs on your sales page, but not nearly the number of conversions you want to achieve …

Then this headline formula is about to shake.shizz.up for you - in the best way.

In today’s episode of Above the Bar Copy, I teach you how to write a question loop sales page headline that will:

So they want to keep reading your page

So they’re thinking. “She gets me. I’m in!”

Don’t miss this episode.

Links from the Show:

Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Copyhackers Copy School

Ready to outsource your copy? Get in touch! 

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

What’s the first thing Jenzaia DiMartile did to grow her business as a teacher turned teacherpreneur?

Used Facebook Ads to grow her list … before her first course was even built!

Her colleagues started noticing the success she was having, and they started asking: “Hey, can you run ads to help grow our email lists too?”

And the rest, like they say, is history. Jenzaia has been running a boutique Facebook and Instagram Ads agency ever since, helping her clients create, set up, manage, and test ads for optimal list growth.

I am thrilled to welcome Jenzaia to the podcast today!

If you’ve ever thought about running Facebook Ads but feel intimated, unsure, or nervous about the return on your investment, getting started, or knowing if the investment will be worth it … this episode is one you don’t want to miss.

In it, Jenzaia shares:

Links from the Show:

Jenzaia’s Market, Scale, Grow Podcast

Jenzaia’s Instagram Page

Jenzaia’s FREE! Holistic Marketing Guide

Jenzaia’s Website

Not Your Mama’s Newsletters - Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

Yes, you need an offer guarantee!

In this episode you’ll learn:

Links from the show:

Sizzlin’ Email Subject Lines for Coaches - 50+ email subject lines that’ll get you an open rate of 40% or higher.

Angles Copywriting/Messaging Course by Samantha Hoilett 

Not Your Mama’s Newsletters - weekly email newsletter templates + prompts!

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

Feel like you’re reinventing the wheel every time you write to your list?

Adding a regular series to your newsletter rotation is the best way to streamline your email marketing game, uncover the purpose of your list, and get real stats on what your subscribers want to read.

In this episode, I’m giving you seven examples of weekly or monthly email series that are working really well for my clients and members inside Not Your Mama’s Newsletters, including

1 - Dear ____ [your ideal client] or Letters to _____ [your ideal client] series. I.e.: Dear Female Founder or Letters to Creative Entrepreneurs.

2 -  A “Dear Abby” or Q & A column with you.

3 - 100 ____ [peers/colleagues/mentors] You Should Know. I..e: 100 Influential Women You Should Know … a series that highlights women in business you admire.

4 - Meet my ____ [people in your inner circle who are helping you, i.e.: Meet my team, meet my coaches, meet the contractors I trust, etc.]

5 - Become the go-to newsletter for one topic in your niche and create a weekly vibe as the authority in this space i.e.: Sustainable Sundays: Business Practices for Sustainability.

6 -  Stuff your love or “Currently” lists, featuring the books, podcasts, shows, and stuff you love right now.

7 - _____ [topic] advice you don’t have to pay a _____ [your niche for]. Example: Legal advice you don’t have to pay a lawyer for. Use this email as a way to give your audience quick tips and wins that they’ll appreciate.

Links from the show:

Not Your Mama’s Newsletters - weekly email newsletter templates + prompts!

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

Tired of chasing after leads by posting all about your client’s  ‘pain points’ and struggles on social media … all while *hoping* they find you and are looking for what you have to say? There’s a better way to organically market your business. One that bridges the gap between what you do and the people who are out there looking for that service, right now. And it’s called: SEO marketing.

Don’t freak out at the word SEO, it’s actually nowhere near as complicated as you might think it is to implement successfully, track, and measure for effectiveness.

And it’s a key component to any marketing plan if you want to create content that actually matches the questions your readers are asking.

In this episode, SEO expert Nina Gibson shares with us:

What is an SEO marketing plan and how you can start ranking higher in search engines today.

Straightforward tips for infusing SEO into your content that you can do even if you want to avoid all the ‘tech stuff’ of SEO.

How to measure if your SEO marketing is really working.

How to create less content but better content that goes further, reaches more people, and solves real problems that real people are asking.

Links from the Show:

Nina’s Website: www.ninagibson.co

Nina’s Instagram: @ninagibson.co

Nina’s Free Nitty Gritty SEO Starter Checklist: https://ninagibson.co/freebie

50% off The Complete SEO Starter Kit: https://ninagibson.co/product-seo-starter-kit using code _____.

Nina’s Favorite Book: Animal Dreams by Barbara Kingsolver 

SEO Tools:

Ubersuggest Chrome Extension

Answerthepublic.com 

Google Search Console

Google Analytics

Follow me on Instagram: @jennyrothcopywriting

Visit my website: www.jennyrothcopywriting.com

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

Building a new website is one thing. But effectively launching that new site and driving traffic to it? Whew, girl - that’s an entirely different but equally important to-do for your Trello boards!

When I write websites for my copywriting clients I never hand someone brand new website copy and say, “Well, peace out! Good luck figuring out how to promote your new site and creating a launch plan to announce it!”

Nope nope nope. I always share a few different strategies and options my clients can follow to announce their new website copy, and those are exactly the strategies I want to share with you in this episode. In case you want to drive some new traffic to your existing site or create some buzz around a new one.

The cool thing about these website launch strategies is that they are super client-centered. I mean, of course you are inherently excited about your new website. That thing was a lot of work to put together!

The trick is to also get everyone else just as excited about your website as you are so they want to go check it out, too. That’s why these website launch strategies I’m sharing with you today are all about giving your clients and website readers something to look forward to when it comes to visiting your new site. Adding in a little of that ‘‘what’s in it for me’ flare to catch their attention and boost those views!

Links from the show:

Not Your Mama’s Newsletters

Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)

If you have a group coaching program, a mastermind, or a 1:1 coaching service, you’ve probably thought, “I know what I do is incredible. I know the students inside my container are getting these amazing results once they get inside my program …

…. but articulating my offer promise, creating less cookie-cutter and more compelling sales messaging, and finding the right words for the exact right client I want to work with feels hard!”

So you’re sharing a ton of benefits and behind-the-scenes content for your program, talking about your story about how coaching has changed your life and business for the better … and then waiting and hoping this will all resonate with someone somewhere.

Or .. you feel a bit stuck on what to say because the students inside your container see massive shifts in their business after working with you, but those shifts look slightly different for each individual, so you’re not sure how to get more specific in your copy or really ‘explain’ what your students do inside your mastermind beyond ‘reach your dream business.’

You might also be having some doubts when it comes to charging more or selling your mastermind or group coaching program because ‘no one is going to buy that’ or ‘it’s a hard sell’ or ‘I’m not sure about making a clear program promise or pinning down a more niched audience because we do so many things for different people who are in all walks of life when they join my program.’ ’

If any of the above sounds familiar, welcome welcome, my lovely friend!

Today’s episode of the Above the Bar Copy podcast shares three copywriting prompts and examples that will help your craft more engaging, effective, eye-catching, and non-wishy washy sales messaging for your mastermind or coaching program so you can start to more clearly see all the good stuff you’re already doing and more easily articulate the amazing-ness of your offer to your future students.

Links from the show:

Not Your Mama’s Newsletters

Weekly email newsletter templates + prompts

Follow me on Instagram: @jennyrothcopywriting

Email me: [email protected]

Visit my website: www.jennyrothcopywriting.com

Don't forget: Win a copy audit giveaway by leaving a 5-star positive review on this show and emailing me at [email protected] with a screenshot of that review. Winners are drawn monthly, and your name will stay entered until you win!

Thanks for listening! :)