We believe that there is a significant problem with the job expectations for social media managers in today's job market. With the rise of social media, businesses are increasingly relying on social media managers to create and execute their digital marketing strategies. However, the expectations for these roles can be confusing and unrealistic, with job descriptions often requiring a wide range of skills, from graphic design to videography to content creation and more. This can lead to a mismatch between what employers are looking for and what social media managers are capable of delivering. In this episode, we'll be exploring the challenges facing social media managers today and discussing some practical solutions for bridging the skills gap and meeting the evolving demands of the job. 

So, whether you're a social media manager looking to enhance your skills or an employer struggling to find the right candidate for the job, stay tuned for some valuable insights on how to navigate the complex world of social media management.

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Absorb Studios is a full service creative and strategic agency, but that's not exactly where we started.... In this episode of the Absorb Cast, we reflect on our personal backgrounds and we walk through the history of how Absorb came to be what it is today.

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You've set up your camera and composed your shot, but what happens when the audio quality doesn't match the visuals? It's time to invest in a microphone. With so many options out there, it can be overwhelming to choose the right one for your needs. In this episode, we'll be discussing the three main types of microphones that you're most likely going to need or want: the shotgun microphone, the dynamic microphone, and the lavalier microphone. 

So whether you're creating videos, podcasts, or any other type of audio content, listen in for some valuable insights that will take your audio quality to the next level.

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As a business owner, you may know that creating content is important, but it can be overwhelming to figure out where to start. That's where podcasts come in. In this episode, we'll be discussing why every business, regardless of industry, can benefit from having a podcast. While there are many resources available on how to set up a podcast, we'll focus on the unique advantages a podcast can bring to your business, whether you're in construction, hair styling, personal training, landscaping, or any other industry. 

So, if you're looking for a way to increase engagement with your audience, establish yourself as an authority in your field, and build a loyal following, stay tuned for some valuable insights on why a podcast might just be the answer you've been looking for.

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It's easy to get caught up in the visual aspect of creating content and forget about the impact of good audio. But as we'll explore in this episode, audio can make or break a video. A visually stunning video with poor audio can be unbearable to watch, while a video with average visuals and excellent audio can be captivating. Unfortunately, many content creators overlook the importance of good audio and end up with poor sound quality that detracts from their message. In this episode, we'll be discussing why audio is so crucial to creating engaging content, and we'll provide some tips and tricks for improving your audio quality, no matter what equipment you have on hand. 

So, whether you're creating content for your business, personal brand, or just for fun, stay tuned for some valuable insights on why good audio is essential and how you can achieve it.

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We believe that every business is a content creation company, whether they realize it or not. In today's digital age, content is king, and businesses that want to succeed need to create content that resonates with their audience. Whether it's blog posts, social media updates, videos, or podcasts, content can help businesses build brand awareness, engage with their audience, and establish themselves as thought leaders in their industry. In this episode, we'll be discussing why content creation is essential for businesses of all sizes and industries, and we'll provide some practical tips and strategies for creating content that stands out from the competition. 

So, whether you're just starting out or looking to take your content game to the next level, stay tuned for some valuable insights on how to become a content creation powerhouse.

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