Joe Casalese 

Founder/CEO of RoofBids. Shaking up the roof industry for the good of the world!

Getting a business started is super easy. Starting a business is not. Taking the steps to incorporate, set up bank accounts, credit cards, etc is easy because their are processes to follow and checklists everywhere to find out what to do. BUT starting that business as a business that will succeed is crazy hard and it's not for everyone. "They" say to follow the script to make a successful business, but the world is not that easy, not that kind, and not that welcoming to new things. Failing is the best thing that has happened to me. We need to fail and fail and fail until we start to see the small things that make the bigger things successful. Slowing down, reading the signs, making informed decisions, but also trying something that will fail and teach you something is as much or more important.

My first venture was going to be a cool space for guys inside of a mall. I didn't get it off the ground and within 5 years malls all around the country were closing down. My wife and I started a small children's boutique online. We found a brick and mortar location, but before we signed in 2008, the stock market crashed. Another business I started depended upon a partnership that never produced what they said they would, and it made me fail. I ended up selling roofs just to earn a few dollars. I felt like I would never succeed in business, but that roof sales job led to RoofBids and I couldn't be more thankful! RoofBids led to starting our nonprofit, Covered by Christ (which is harder than a for-profit business) and I couldn't be happier!

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