More and more our opinions are shaped by big brands, hidden online algorithms and those we’ve come to call “influencers”.

Who are these “influencers” and why do we trust them? What’s the difference between an influencer and a celebrity? Has anyone here ever met an influencer? Will they disappear as quickly as they arrived on the scene?

What about the voice of real people - you and me? As trust in business and institutions continues to decline, does our authentic voice become more influential? In a world of social media hype and fake news, how important is word of mouth? Are forums and reviews on Amazon or Tripadvisor the new reality?

In an automated world maybe “human interaction” could become a luxury selling point? As experiential marketing continues to bring brands and consumer closer together, but how much further can that go?

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