Accelerate Your Business Growth

Welcome back to another episode of "Accelerate Your Business Growth," where we explore the crucial elements of building and expanding your business. I'm your host, Diane Helbig, and today we're diving into the world of online communities with the expertise of Deb Schell.

In this episode, Deb unpacks the complexities of fostering a thriving online community, and reveals why not every business may need one. With the distinction between solving a problem and merely providing a service, Deb zeroes in on the critical role of a strategically formed core group and how beginning with a structured timeframe like a 90-day program can set you on the path to success.

We tackle the realities of member retention, building those vital connections, and the significance of empathy in both virtual and face-to-face environments. Get ready to learn how community building is an investment of time, effort, and money, and discover the tools and strategies you need to ensure your efforts are aligned with your business goals. Whether you're a new online community builder or looking to strengthen your existing groups, prepare to be equipped with the knowledge and insights necessary to create intentional and supportive communities for your business.

Deb Schell is a global entrepreneur, guiding 60+ businesses in online community building. She excels in discovery, strategy, and implementation, simplifying user and backend experiences. Deb's new book, Creator to Community Builder, is based on client case studies, community examples, and interviews; this book provides new community builders with stories, strategies, worksheets, templates, and checklists that help them take action to launch sooner.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Challenges of Solo Entrepreneurship in Membership Models: "Most of the people that have these programs, they have a team of people, and they're not just one person doing it. And so a lot of times, I've really found that, you know, yeah, you can do it as a solo entrepreneur or as, like, an entrepreneur with a virtual assistant. But you need to have a different strategy and a different approach than somebody who has a team and who has a big budget."

— Deb Schell 00:21:52

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Welcome to another impactful episode of "Accelerate Your Business Growth," I'm your host Diane Helbig. Today, we're diving into an enlightening conversation with Gabe DeRita, a former sales professional turned leadership coach, whose own journey of self-discovery led to profound insights on how to nurture and retain talent within organizations.

Gabe shares his philosophy on the importance of cultivating internal talent, the substantial hidden costs associated with onboarding new hires, and why trust and opportunity are the linchpins of employee retention, particularly for high-potential individuals. We'll explore the critical role of personal relationships in creating engagement, and why understanding what truly motivates team members is often the overlooked ingredient in fostering meaningful contributions at work.

Five years ago, Gabe had a successful sales career he thought he wanted, but inside, he was troubled and unhappy. So… he quit his job and embarked on a bike trip around the world, seeking greater purpose. During that time, he discovered a calling in coaching and leadership development. Today, Gabe has trained hundreds of employees across many industries, including leaders from startups to Fortune 500s, on how to build better relationships in the workplace. Be sure to connect with Gabe for a discovery conversation.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Effective Leadership Communication: "If we're not willing to see the places where we're missing, like, actual contact with another person's experience or priorities, and we're just moving forward without clarifying those assumptions or checking for shared understanding, that's where we lose people as a leader."

— Gabe DeRita 00:22:56

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Welcome to another episode of "Accelerate Your Business Growth"! In today's episode, our host Diane Helbig sits down with Chris Rodriguez, a seasoned marketing veteran with over 20 years of experience. They delve deep into the realm of digital marketing, discussing the most impactful channels, personalized approaches, the importance of ROI, and the tactics that work best for organic marketing. Chris provides valuable insights into leveraging digital marketing for business growth, making this episode a must-listen for entrepreneurs and marketers alike. Let's dive in and accelerate our knowledge of digital marketing with Chris Rodriguez!

Chris Rodriguez is a 20-year marketing veteran with a passion for driving growth & tangible results for brands and entrepreneurs. He has worked with over 30 startups across all tiers of funding & sizes, generating brand awareness, web traffic, signups, downloads, and most importantly customers & revenue. He now runs iExcel.co, a B2B SaaS-focused demand generation & marketing operations agency based out of the greater Washington DC area.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Personalization in Marketing: "a Venn diagram overlap of demographic information plus interest information is usually a great start to personalizing something for me.”

— Chris Rodriguez 00:09:20

Personalization in Digital Advertising: "Other people are not seeing that sneaker or that item as as you are. So there are different ways to to approach this concept of personalization, but I just think very segmented, very specific to you. And if you're thinking this way in your in your efforts, you will simply get a higher ROI."

— Chris Rodriguez 00:11:32

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Welcome back to another insightful episode of "Accelerate Your Business Growth," the show dedicated to providing actionable wisdom for entrepreneurs looking to supercharge their ventures. Today, our host, Diane Helbig, welcomes a very special guest, Erin Andrea Craske.

In this episode, Erin delves into the perils businesses face when they lack a coherent strategy, from squandering resources to the chaos of running without direction. We unpack how a focused strategy serves as a guiding light, bringing cohesion to your goals, tactics, and overarching business journey.

We also touch upon the vital role of having a clear purpose and contribution in your business, not just for your bottom line but for mental well-being and brand reputation. For anyone eager to sidestep common marketing blunders and foster a profitable mindset, Erin provides indispensable advice drawn from her book "From Purpose to Profit," which our listeners can find at a generous discount.

Erin Andrea Craske is an award-winning strategist with a 20-year career in the industry, rising to Global Head of Consumer Brands. Her expertise extends to strategic development, profitability, leadership, and communication. Armed with 16 years of successful leadership and coaching experience, she has emerged as an ICF-certified executive transformation coach. She empowers conscious business rebels to achieve success on their terms and build a profitable business while amplifying a ripple effect of goodness. For freebies, discounts, and coaching sessions visit this link.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Mental Health Benefits of Purpose and Contribution: "I don't believe people realize that having either purpose or contribution or both is actually massively beneficial for your mental health. Because it improves your resilience. It improves your stamina."

— Erin Andrea Craske 00:26:10

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Welcome to "Accelerate Your Business Growth!" In this episode, our host Diane Helbig is joined by the CEO of Infinite Profit Consulting, Marcia Riner. They delve into the importance of focusing on profit rather than just revenue, and the often overlooked strategies and tactics that can drastically impact a company's bottom line. Marcia shares her insights on topics like effective marketing, pricing products and services, and the critical role of strategic focus in boosting business profit. Listeners will benefit from practical tips and valuable resources provided by Marcia to help them navigate these crucial aspects of business growth. Tune in to gain actionable advice and insight from these two business experts! Visit Boosting Profit to access a free download.

Marcia Riner is the CEO of Infinite Profit Consulting, a speaker, author, podcast host, and powerful visionary. Business owners come to her when they are looking to dramatically increase their revenue, take home more profit, and grow the value of their business. She has proven growth and revenue strategies with step-by-step success models that she guides her clients through to get results fast. She is the author of Boosting Business Profit.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Pricing Strategy Wisdom: "But if you can't be the lowest, then why not be the highest? And if you're the highest, how do you value your offer to the client where they think it's on sale? You are meeting an important need. You are adding tremendous value, and you're making it super easy for your buyer to say, yeah."

— Marcia Riner 00:09:35

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Welcome to another engaging episode of "Accelerate Your Business Growth," the podcast designed to offer valuable insights to business owners aiming to propel their companies forward. I'm your host, Diane Helbig, and today we have the pleasure of speaking with marketing maestro, Daniel Den.

In this episode, we delve deep into the art of standing out in a saturated market. Daniel unveils the secret to taking your business from mediocrity to the zenith of your category by cultivating a unique brand voice and implementing creative marketing differentiators. He shares his innovative journey with "Ideas That Influence," transforming a traditional book into an enthralling interactive book box experience, targeting dream customers with precision.

We further explore the idea that true differentiation lies in stacking up distinctive brand attributes, customer experiences, and marketing strategies. This, Daniel explains, can lead to an irresistible appeal that competitors find tough to replicate and helps you in attracting your ideal clientele.

Daniel Den became fascinated with marketing and sales almost two decades ago. He is the co-creator of the X Factor Effect methodology where he has helped over 20,000 students and clients grow their businesses. Daniel teaches “Different is the new Better” along with nine pillars for differentiating your business. Daniel Den is the author of the new book "Ideas That Influence," that was built to help business owners discover their own WILDLY SUCCESSFUL MARKETING IDEAS!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Branding in Marketing: "You don't wanna do things that are so far out brand left field that they don't align with your core values."

— Daniel Den 00:19:37

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Welcome back to "Accelerate Your Business Growth," I'm your host, Diane Helbig. Today, we’re diving into the heart of sales strategy with Jason Kramer, founder of Cultivise, who brings a wealth of experience in B2B lead nurturing strategies. We're exploring the delicate balance between automation and authenticity in sales outreach. Jason unpacks how CRM systems can script our sales processes without sacrificing the personal touch that clients crave.

We discuss the power of segmenting contact lists and the use of AI and dynamic content in email marketing to engage customers more effectively. Plus, Jason shares his insights on using data to tailor messages to customer needs and preferences, the benefits of re-engaging past customers, and the crucial elements of a successful sales and CRM playbook.

Join us as we uncover the true value of nurturing leads versus merely generating them, the art of being helpful rather than pushy, and how to employ technology as an assistant without losing your unique voice. Whether it’s learning to effectively utilize AI in creating content, or understanding the importance of personal interaction for providing value, this episode is packed with strategies designed to keep your company top of mind for customers.

Jason Kramer founded Cultivize, a consulting firm that specializes in B2B lead nurturing strategies and technology, after identifying revenue gaps in marketing and sales funnels for his B2B clients while running his own creative agency for 15 years. Be sure to visit this link to access resources and the playbook Jason shares.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. 

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Welcome back to another episode of "Accelerate Your Business Growth," Today, we're diving deep into the art of strategic scaling with the incredible Dave Pennington, a seasoned expert with over three decades of leadership experience in national and international organizations. Dave has a firm belief in the power of investing in people, and he's here to demolish the myth that money is the sole reason employees leave their jobs. We uncover the true retention strategies that involve valuing and appreciating your staff while providing them with ample growth opportunities.

Are you a small business owner struggling with onboarding or feeling stretched too thin? Dave shares his insights on how to structure for success, foster a clear vision, and develop a team that'll lead your business to new heights. Discover the key indicators that signal when it's time to scale and what it truly means to be a player-coach in the hectic world of small business.

Join us as we explore the crucial role of aligning your strengths, offloading tasks that hold you back, and adopting strategic decision-making that prioritizes people just as much as the bottom line. Whether you’re looking to attract top talent or simply shift from doing to developing your staff, this episode is packed with invaluable advice. So buckle up, grab a notebook, and let's get ready to accelerate your business growth with the insights of Dave Pennington.

Dave spent the last 35+ years managing and leading organizations. He has served on national & international boards. He has built strong teams, developed his personal leadership, managed financials, and developed and sustained visionary leadership.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Effective Business Structure: "The owner role shifts from doing to developing. Now his role really becomes developing those VPs, helping them grow and learn how to do their jobs better and become more efficient and proficient and more productive."

— Dave Pennington 00:08:24

Employee Development Strategies: "What an owner needs to do is lean in and really get to know that person, know what she likes, what she doesn't like, know what she's good at, what she's not so good at. Sometimes we hire someone for 1 role brand as we get to know them, we actually find out they would actually better in a different role that we never even saw that at the beginning."

— Dave Pennington 00:14:59

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Welcome to another episode of "Accelerate Your Business Growth". In this episode, host Diane Helbig sits down with internationally recognized business coach, best selling author, and podcaster, Catherine B Roy, to dive into the world of LinkedIn optimization and social selling. Catherine shares valuable insights on how professionals can optimize their profiles to attract high caliber clients, the concept of social selling index, practical tips for achieving a top 1% industry ranking on LinkedIn, and trends to pay attention to on the platform. This episode is packed with rich information that will have you coming back for more. So, grab a notepad and get ready to accelerate your business growth with expert advice from Catherine and host Diane Helbig.

Catherine enjoys the distinction of being an official Forbes Coaches Council member, MENSA member (IQ>156), also officially certificated by the Goldman Sachs 10KW Program, and has received many thought leadership awards, 4 years in a row. She has clients in 30 countries and her work has been featured by Forbes, Goldman Sachs, TEDx, Microsoft, Huffington Post, Thrive Global, and others.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Optimizing LinkedIn Profiles: "if our profile on LinkedIn is public, and when we publish something in a like a video or a post or whatever, And we use only 3 hashtags. These 3 hashtags will be included in the URL of the post. Meaning, that's a backlink Which Google is going to see."

— Catherine B Roy 00:03:34

Effective Content Strategies on LinkedIn: "What is the best is definitely video material because people can see us, they can connect with us, they actually resonate with what we have to say. But what is driving the most engagement isn't video. It's actually a kind of a poll and maybe sharing a PDF document, which is educational and something like that."

— Catherine B Roy 00:12:18

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In this episode of "Accelerate Your Business Growth," host Diane Helbig interviews David Henkin and Thomas Bertels, coauthors of the book "Fixing Work: A Tale About Designing Jobs Employees Love." The episode starts with a discussion about the current state of employee burnout and lack of motivation in organizations. David and Thomas emphasize the importance of redesigning work to align with human needs such as autonomy, feedback, and purpose. They delve into the impact of remote and hybrid work on job structures and highlight the need for meaningful work to enhance employee engagement and satisfaction. The conversation also explores the role of technology in work motivation and the telltale signs of a broken work environment. The episode concludes with a deep dive into the book "Fixing Work" and its realistic narrative aimed at helping readers envision the transformation of their own organizations. The episode offers valuable insights on creating a more productive and impactful work environment.

David Henkin is an accomplished executive and entrepreneur with a proven record of success in prominent global companies as well as start-ups.

Thomas Bertels is the president and founder of Purpose Works, a management consulting firm on a mission to make work more productive, valuable, meaningful, and impactful. They are the co-authors of the book "Fixing Work: A Tale About Designing Jobs Employees Love."

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Creating Meaningful Work Experiences: "So give people broader jobs where they actually own the work product from start to finish. And also, right, which also allows them hopefully to bring different skills to bear, not just the narrow set."

— Thomas Bertels 00:04:27

Workplace Philosophy: "work is a product, employees are the customer of it, and work, if designed well, can really, make a difference here."

— Thomas Bertels 00:22:05

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