Navigating one’s career and ever learning is part and parcel of today’s competitive work place. No one can afford to stay idle. You are constantly challenged to create value for your organization while at the same time differentiating yourself from the pack. What’s your strategy for staying ahead and managing how you are perceived by others? What’s your brand? Strong leaders become known for their leadership brand and what can be counted on from them. Once established, a leader can leverage his or her brand to accomplish extraordinary results both inside and outside the organization. In this episode, you will hear from a career coach who helps professionals understand the value of creating a unique brand. He will guide you through a process that will help you be intentional when managing your brand perception.

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