Access to Anyone

Access to Anyone

By Michael Schein & Michael RoderickBusinessNewsBusiness NewsCareers
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Access to Anyone episodes

  • Fei Wu: How To Build a Popular Podcast, Grow Your Business, and Meet Your Heroes Through the Power of Good Questions

    In this episode, I sit down with Fei Wu – the creator and host of Feisworld Podcast and the Founder of Feisworld LLC. Listen in as we discuss her journey of building a popular podcast, connecting with amazing and fascinating guests, and leaving a “steady” job to follow her dream.

    Topics include:
    • How Fei became a host at a very young age (and what that did to influence her podcast creation in the future)
    • The truth about how many podcasts are started and never finished
    • Fei’s process for maintaining consistency
    • How Dim Sum factored into Fei starting her podcast
    • Why it’s ok to quit and how important that realization is to being able to move forward with your projects
    • How Fei defines the word “work”
    • Why it’s so important for all podcasters to decide which metrics matter
    • The “trigger” that caused people from the podcast to become clients for Fei’s freelance business (and what most people forget to do when connecting with potential clients)
    • The best way to reach out to someone who you know you can help without offending them (and coming off as a jerk)
    • Why it’s actually a bad idea to use your industry’s jargon and how it can actually repel clients
    • How Fei handles being in the middle when people approach her about connecting with her guests (and what she does if she is considering connecting someone)
    • What to do when the interview is not a match and why it’s ok to call it off
    • Fei’s personal process for saying no and her philosophy on how to respond when you get pitched by a wrong fit
    • And much more!
    • Fei Wu is a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Podcast / 菲的世界播客, which attracts 75,000 downloads and listeners from 40 countries. Fei left her job in marketing and advertising to build a company of her own called Feisworld LLC, with a mission to help small businesses and people tell better stories, find more customers, and create new revenue streams. She was born in Beijing, China, educated in Boston, and has a 3rd-Degree Black Belt in Tae Kwon Do. She also worked as a DJ for the China National Radio Station (CNR) at the age of 16.

      Mentioned in this episode:
      • Dorie Clark
      • Seth Godin
      • Jordan Harbinger
      • Jon Stewart
      • Jerry Seinfeld
      • Learn more about Fei Wu:
        • feisworld.com
        • Learn more about Michael Roderick:
          • smallpondenterprises.com
          • LinkedIn
          • Twitter
          • 46 min
          • Jo-Ná Williams: How To Avoid Putting Fear Over Facts When It Comes To The Law

            In this episode I sit down with Jo-Ná Williams, an attorney and business advisor who has a lot of great information to share. If legal information feels overwhelming, you’ll want to take some time to listen to this episode because Jo-Ná has a talent for making the complicated completely accessible.

            Topics include:
            • How Jo-Ná started her business and the most important step she took at the very beginning of the process
            • The ripple effect that led to Jo-Ná connecting with the entrepreneurial community (and how it built both her network and her mailing list)
            • The right way to connect with people and avoid all the bots trying to sell you something
            • How to avoid spending a bunch of money on legal when starting a business
            • How to focus on the things you need right now
            • The two things that you will never escape (no matter what business you’re in)
            • Why you have to be careful just finding any lawyer, especially if you have an online business
            • The importance of asking questions before you hire a lawyer
            • The most common misconceptions about intellectual property and starting an LLC (You’ll want to pay close attention to this!)
            • How Jo-Ná manages high profile relationships and the best thing you can do when managing your own
            • And much more!
            • Jo-Ná A. Williams, Esq. is an attorney, advisor, founder, and mentor who founded J.A. Williams Law – The Artist Empowerment Firm in 2011 to provide artists entrepreneurs and thought leaders with ways to successfully navigate their careers and provide assistance with business and intellectual property matters. She is dedicated to issues regarding the rights of content creators because she believes they are a population highly vulnerable to exploitation without proper knowledge. Jo-Ná founded Artist Empowerment in 2013 to advise artists on entrepreneurship, branding and sales. Some of her clients have written bestselling books, created award-winning blogs, been nominated for Grammys, listed in the Billboard Top 100, Amazon and iTunes Top Album Charts, and received local and International acclaim.

              Jo-Ná has been featured in Forbes, Entrepreneur, Fortune, Black Enterprise, Marie TV, and The Root, and has spoken at Facebook, LinkedIn, NYU, and Rent the Runway, among others. She was recently named one of the Top 40 Lawyers Under 40 in the country by the National Black Lawyers. She’s also a certified Reiki Master and yoga Instructor. She’s licensed to practice law in New York.

              Mentioned in this episode:
              • Selena Soo
              • Lena Waithe
              • Webinar
              • Learn more about Jo-Ná Williams:
                • jo-nawilliams.com
                • Learn more about Michael Roderick:
                  • smallpondenterprises.com
                  • LinkedIn
                  • Twitter
                  • 50 min
                  • Cory Huff: How to Explore Multiple Niches, Connect Over Board Games, and Build an Empire

                    Today I sit down with Cory Huff, a serial entrepreneur and digital strategist for creative people. Listen in as Cory and I talk about his latest project of exploring niche businesses and how creatives manage their creativity and money. He also shares his own personal best ways of developing relationships.

                    Topics include:
                    • Cory’s non-traditional path from a BFA in acting to the world of digital marketing (and the things he learned along the way)
                    • How he started a community of 35,000 artists who work with him from the creation of a blog
                    • Cory’s latest project and how it was sponsored by the story of Leonardo Da Vinci (and what he’s currently looking for)
                    • What Cory is looking for when making his choice for the participants for this latest project
                    • Cory’s take on the idea of passive income and the idea of long-term wealth (and how it relates to the venture capital model)
                    • How he has connected with the best people for his projects and what he’s learned about the best ways to build relationships
                    • The importance of an application process
                    • How it can be useful to start small when reaching out about your ideas (as opposed to making a big announcement)
                    • And much more!
                    • Cory Huff is most well known for The Abundant Artist, where he helps visual artists learn how to sell their art. He is also a published author, sought-after marketing consultant, stage actor, and foodie. His friends and colleagues describe him as an enthusiasm specialist.

                      Mentioned in this episode:
                      • Derek Sivers
                      • Leonardo Da Vinci
                      • Project Leonardo
                      • Blue Star Donuts
                      • Saint Honore
                      • Barack Obama
                      • Learn more about Cory Huff:
                        • coryhuff.com
                        • Facebook
                        • Learn more about Michael Roderick:
                          • smallpondenterprises.com
                          • LinkedIn
                          • Twitter
                          • 39 min
                          • Milana Leshinsky: How to Simplify Your Business and Play To Your Strengths

                            In this episode, I chat with Milana Leshinsky (the founder of Simplicity Circle) about her invention of telesummits, the changes in the industry, and what she’s up to now. Listen in as we discuss the world of online learning and much more.

                            Topics include:
                            • Milana’s journey from classical music teacher to web designer and how she started her first online business as a stay-at-home mom
                            • The first product she purchased that set her on this path (and the product that she created from it)
                            • The first hire she made that got her to selling multiple items a day
                            • How Milana shifted from selling e-books to inventing the telesummit (and eventually hitting the six-figure mark)
                            • What Milana did once the first mover advantage of the telesummit wore out (and how she leveraged it for her own brand)
                            • Why it’s dangerous to think that you can coast on an idea forever
                            • What you need to do when you have success (and how you can ride the wave before it passes you)
                            • Milana’s decision to leave a profitable company and how that led to the next chapter in her business
                            • Her discovery of Simplicity Entrepreneurship and the two main decisions that come up in every business instance
                            • How some skills are natural and simple for us and others feel more complex and create anxiety
                            • How to play to your strengths
                            • The relationship between simplicity entrepreneurship and the 80/20 rule
                            • And much more!
                            • Inventor of telesummits and founder of Telesummit Academy, Milana Leshinsky is teaching everything you need to know about hosting profitable online summits and virtual conferences. Milana originally came up with this idea in response to having two small kids and being unable to travel to industry conferences and events, so she decided to create her own. Since then, thousands of telesummits have been hosted in hundreds of industries, bringing peers and experts together to learn from each other.

                              A telesummit allows you to build your list, become a celebrated expert, get into the big leagues, and accelerate your business growth like no other marketing strategy out there. As the “queen of simplicity,” Milana simplifies the entire process of organizing a telesummit so that anyone, even a complete newbie, can hold one successfully.

                              Mentioned in this episode:
                              • Ken Evoy- Make your website sell
                              • Corey Rudl
                              • Marlin Sanders
                              • Christine Kloser
                              • Jonathan Fields
                              • Seth Godin
                              • Purple Cow
                              • Unleashing the Idea Virus
                              • Learn more about Milana Leshinsky:
                                • simplicitycircle.com
                                • Facebook
                                • Learn more about Michael Roderick:
                                  • smallpondenterprises.com
                                  • LinkedIn
                                  • Twitter
                                  • 41 min
                                  • James Williams: How To Be Enough For Yourself So Everything You Receive Is A Bonus

                                    In this episode, I sit down with James Williams, a certified high performance coach and business partner in I Heart My Life with his wife Emily Williams. Listen in as we discuss the relationship-oriented story of how our interview came to be and get into the mindset one needs to adopt in order to do their best work.

                                    Topics include:
                                    • How James found his “chapter 2” after working for 12 years in television production
                                    • How he realized where his motivation was actually coming from (and it wasn’t from the place you think)
                                    • What James discovered during that time that caused a monumental shift, not only in his business but in his personal life as well (and how it relates to misdirection we encounter when finding happiness)
                                    • James’ story of his own experience with the “giver’s fix” and how he was able to shift the way he thought about giving
                                    • How reconnecting with his ten-year old self helps him today when challenges arrive
                                    • The talisman he uses to deal with his recovery from the giver’s fix
                                    • The one thing you need to make the knowledge you acquire actually stick
                                    • The relationship between entrepreneur and money (when it comes to receiving value)
                                    • The real deal with guilt when it comes to service
                                    • How to go into the world curious and without judgment (rather than being trapped by our own lens after having had bad experiences)
                                    • What resentment really leads to
                                    • The relationship between our expectations and reality when it comes to giving
                                    • The truth about recovery when it comes to the giver’s fix, resentment, and judgment
                                    • What to do when we recognize an area of growth (and what we need to do next)
                                    • And much more!
                                    • After leaving a 12-year career that was no longer fulfilling him or showcasing all he knew, James Williams started his Chapter 2. He got back in touch with his passion for people and human potential and impacting the lives of others. In following his passion and striving for mastery, he aims to be the catalyst in the lives he serves. As a Certified High-Performance Coach James works with entrepreneurs to reach their highest levels of performance and potential in all areas of they life.
                                      Mentioned in this episode:
                                      • The I Heart My Life Show
                                      • The I Heart My Life Giver’s Fix Episode
                                      • Eckhart Tolle
                                      • Byron Katie
                                      • Elon Musk
                                      •  

                                        Learn more about James Williams:
                                        • jamesrswilliams.com
                                        • iheartmylife.com
                                        • Learn more about Michael Roderick:
                                          • smallpondenterprises.com
                                          • LinkedIn
                                          • Twitter
                                          • 41 min
                                          • Betwixt.us: The Activism of Empathy And How To Build Trust In A Digital World

                                            In this episode, I chat with both Jumana Abu-Ghazaleh and Shaina Stigler of betwixt.us – a company that is taking on the massive challenge of helping teams work together and still maintain humanity in our digital times. Listen in as we discuss what it’s like to bring a new offer to a new age and the importance of empathy when it comes to our work together.

                                            Topics include:
                                            • What Jumana learned about the inflection point in our levels of trust and intimacy in the world of the Internet
                                            • The interesting way Shaina and Jamana first met and the questions asked that opened up a conversation that eventually led to a partnership
                                            • What the company decided to tackle first when it came to the monumental challenge of communication in the workplace (and on the Internet)
                                            • The place where relationships were built before remote work became part of the conversation (and how that place has gone away)
                                            • The number one factor in having the most innovative teams and what that factor means to the work betwixt.us is doing now
                                            • How (and why) our focus on becoming more productive within teams has actually led to a decrease in productivity
                                            • The process of selling a product that is entirely new to the market
                                            • How Jumana and Shaina have gotten doors to open for them
                                            • What you need to be willing to do when you ask hard questions
                                            • A completely new way to think about selling when you have a new product
                                            • Shaina and Jamana’s filtering process for taking meetings as pioneers with a new business
                                            • How companies with two offices run the risk of excluding people who aren’t in the room (and why it can sometimes be dangerous to be “polite”)
                                            • And much more!
                                            • Jumana Abu-Ghazaleh is the Founder and CEO of betwixt.us. She’s got mad credentials from working in strategy for 20 years, but her “uncanny ability to stick her finger in the wound,” as one CEO once put it, is what makes her the right person to pioneer ‘the feely Internet.’

                                              Shaina Stigler is the Chief Empathy Officer of betwixt.us. Trained in the art of improv comedy, she has applied the tenets of improv to the worlds of marketing, innovation, and HR. She has been recognized for creating deeply empathic user experiences, like transporting New York City commuters back in time to the 1980’s.

                                              Mentioned in this episode:
                                              • The Google Study on Innovation
                                              • Indirect Instruction
                                              • Slack
                                              • Bernie Sanders
                                              • Sarah Silverman
                                              • I Love You America
                                              • Learn more about Jumana Abu-Ghazaleh:
                                                • LinkedIn
                                                • Learn more about Shaina Stigler:
                                                  • LinkedIn
                                                  • Learn more about Michael Roderick:
                                                    • smallpondenterprises.com
                                                    • LinkedIn
                                                    • Twitter
                                                    • 36 min
                                                    • Dov Gordon: How To Master Attracting Ideal Clients By Taking The Path Less Traveled

                                                      In this episode, I get a chance to chat with Dov Gordon (of The Alchemist Entrepreneur) about his own journey as a coach and consultant and the lessons he learned while building his business. Listen as we discuss entrepreneurial traps, the path of the charismatic guru, and what it means to connect with your ideal client.

                                                      Topics include:
                                                      • The power of the origin story (and how Dov’s story helped him discover the type of entrepreneur he wanted to be)
                                                      • The surprising place Dov’s first clients came from and what he learned when working with them
                                                      • The three steps you need to take to consistently attract your ideal clients (and how he learned these the hard way)
                                                      • The Path of the Charismatic Guru and the alternate path that led to some of Dov’s greatest successes and ideal clients
                                                      • Why 7 Figures and scaling aren’t for everyone and what to do if these aren’t best for your business
                                                      • How to make sure we don’t throw out the business with the bathwater when we try too hard to not be like someone else
                                                      • Why there is no one way to succeed but there is one way to fail
                                                      • Why so many people get stuck in the “friend zone” with potential clients and referral partners and the mental switch you need to flip to stop that process
                                                      • The most important thing you need beyond the intellectual understanding of what you can offer to clients
                                                      • The three doubts and how dangerous they can be to your business growth
                                                      • The most important attitude to take in life to achieve the kind of impact you want
                                                      • And much more!
                                                      • Dov Gordon helps consultants, coaches, and experts get their ideal clients. Consistently. There are millions and millions of consultants, freelancers, and coaches who are really good at what they do. They LOVE their work, and all they want is a consistent flow of clients who value who they are, their expertise, and are willing to pay them well for it. Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.

                                                        Mentioned in this episode:
                                                        • The Seven Habits of Highly Effective People 
                                                        • Jay Abraham
                                                        • Elon Musk
                                                        • The Plenty Of Clients Manual 
                                                        • Donald Trump 
                                                        • Learn more about Dov Gordon:
                                                          • dovgordon.net
                                                          • Learn more about Michael Roderick:
                                                            • smallpondenterprises.com
                                                            • LinkedIn
                                                            • Twitter
                                                            • 44 min
                                                            • Daniel Stillman: How To Think Alone And Then Think Together For Powerful Productive Conversations

                                                              In this episode, I chat with Daniel Stillman, conversation designer and host of the Conversation Factory Podcast. Listen in as we discuss what it means to design a conversation and what we can all do to design better ones.

                                                              Topics include:
                                                              • How Daniel’s education in industrial design and innovation led him to notice that all of the problems he was trying to solve came down to only one thing
                                                              • The “linchpin” Daniel discovered in getting teams aligned with his vision for a project (and how executing on that started his business)
                                                              • The invisible roadblocks in team decisions and how smart facilitation is able to break them down
                                                              • Why it’s important to have an outside voice
                                                              • Why influence should not be the deciding factor in many discussions (and what should be used instead)
                                                              • Daniel’s “Conversation Operating System” and what he feels is at the core of this work
                                                              • A simple shift you can make in a group discussion that will make it so no one in the room is influenced by other people’s ideas
                                                              • New ways of helping people introduce each other and share their ideas through shifts in the environment
                                                              • What design actually is (and what constitutes good design in a world where the word is thrown around)
                                                              • Why most people design their “asks” inappropriately
                                                              • Daniel’s concepts for writing in a broadcast email format
                                                              • What to do when the conversation just doesn’t work
                                                              • And much more!
                                                              • Daniel Stillman is a leading independent design facilitator who helps organizations unlock new ways of thinking and better ways of doing. He crafts powerful workshops and transformational learning experiences to help teams work better, together. He hosts The Conversation Factory Podcast, discussing the edges and corners of conversation design.

                                                                Mentioned in this episode:
                                                                • Steve Jobs
                                                                • Herb Simon
                                                                • Daniel’s Book: 9 Conversations (pre- order before August 30th!)
                                                                • Publishizer
                                                                • Dan Savage
                                                                •  

                                                                  Learn more about Daniel Stillman:
                                                                  • theconversationfactory.com
                                                                  • Twitter
                                                                  • Learn more about Michael Roderick:
                                                                    • smallpondenterprises.com
                                                                    • LinkedIn
                                                                    • Twitter
                                                                    • 46 min
                                                                    • The Reciprocity Timeline (out of the archives)

                                                                      In today’s special episode, I’m reaching into the archives to look at one of my favorite concepts – the reciprocity timeline.

                                                                      What is it? How does it work? And how can it help you make major career moves and connect with influential people? My former co-host Michael Schein and I answer all of these questions and more.

                                                                      Topics include:
                                                                      • Differences in individual timelines and how these affect reciprocity
                                                                      • How to square the generosity game with the ideals of business
                                                                      • Lessons on networking from old forms of reciprocity
                                                                      • Collective sacrifice vs. individual or personal sacrifice
                                                                      • The numbers game, reach vs. depth, and the definition of vision
                                                                      • Collective vision and the concept of community in an economy of scarcity
                                                                      • How to identify your own “scene” (and grow on your own journey)
                                                                      • Learn more about Michael Schein:
                                                                        • microfamemedia.com
                                                                        • LinkedIn
                                                                        • Twitter
                                                                        • Learn more about Michael Roderick:
                                                                          • smallpondenterprises.com
                                                                          • LinkedIn
                                                                          • Twitter
                                                                          • 28 min
                                                                          • Dave Labuda: How to Trust First When Building A Business

                                                                            In this episode, I chat with Dave Labuda (the Founder of Matrixx Software) whose first company was purchased by Oracle in 2006. He then went right on to founding another company tackling the problems of technology infrastructure. Listen in as Dave takes us through his story, teaches us about building a world-class network, and reveals how one leads a fast growing company.

                                                                            Topics include:
                                                                            • How Dave noticed a hole in the market that led to building both his first and second companies
                                                                            • The major opportunity in the technology space that most companies are not paying attention to (and how to leverage it)
                                                                            • How Matrixx is focusing on moving trends forward in multiple industries
                                                                            • Dave’s process for building close and deep relationships with the people in his life while balancing his time as a CEO with a multitude of interests
                                                                            • Dave’s observations about the change in a company’s value exchange as they grow
                                                                            • How to make sure your company doesn’t end up as just a value extractor rather than a value provider
                                                                            • Dave’s filtering process when it comes to inbound communication and how he manages the physical impossibility of being involved in every conversation of a mid-size company
                                                                            • The one thing you need to do with your team to ensure that your customers aren’t only asking to speak to the CEO
                                                                            • The key to empowering those you work with so they always feel comfortable handling the conversations you are not there for
                                                                            • How to be a “long leash” leader (and how it helps your team grow)
                                                                            • Dave’s opinion on cold outreach and his method for choosing who he works with
                                                                            • What he considers to be the biggest key to his success
                                                                            • And much more!
                                                                            • Dave Labuda is the Founder, CEO, and CTO of MATRIXX Software. His revolutionary vision is making it possible for every Telco & Digital Service Provider to realize the benefits of digital transformation. Dave also co-founded Portal Software in 1994, creating the first real-time billing and revenue management solution for internet and communications service providers. As CTO, he led the architectural design and product strategy of the company.

                                                                              After stepping into the CEO role in 2004, he successfully sold the company to Oracle in 2006. Dave then served as CTO of Oracle’s Communications Global Business Unit until February 2008, providing architectural vision for the new organization and acting as a key advisor on several strategic acquisitions. He started his career at Sun Microsystems working for 8 years in the UNIX Operating Systems group. Dave also serves as a board member for Aria Systems. He holds Bachelors and Masters Degrees in Computer Engineering from Case Western Reserve University and has 13 patents issued with several more pending.

                                                                              Learn more about Dave Labuda:
                                                                              • matrixx.com
                                                                              • LinkedIn
                                                                              • Learn more about Michael Roderick:
                                                                                • smallpondenterprises.com
                                                                                • LinkedIn
                                                                                • Twitter
                                                                                • 39 min

                                                                                About Access to Anyone

                                                                                From the publisher's feed

                                                                                How to know anyone you want to in business and in life