Access to Anyone

Access to Anyone

By Michael Schein & Michael RoderickBusinessNewsBusiness NewsCareers
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Access to Anyone episodes

  • Dov Gordon: How To Master Attracting Ideal Clients By Taking The Path Less Traveled (from the archives)

    I’m diving into the archives once again to revisit a powerful conversation!

    In this episode, I get a chance to chat with Dov Gordon (of The Alchemist Entrepreneur) about his own journey as a coach and consultant and the lessons he learned while building his business. Listen as we discuss entrepreneurial traps, the path of the charismatic guru, and what it means to connect with your ideal client.

    Topics include:
    • The power of the origin story (and how Dov’s story helped him discover the type of entrepreneur he wanted to be)
    • The surprising place Dov’s first clients came from and what he learned when working with them
    • The three steps you need to take to consistently attract your ideal clients (and how he learned these the hard way)
    • The Path of the Charismatic Guru and the alternate path that led to some of Dov’s greatest successes and ideal clients
    • Why 7 Figures and scaling aren’t for everyone and what to do if these aren’t best for your business
    • How to make sure we don’t throw out the business with the bathwater when we try too hard to not be like someone else
    • Why there is no one way to succeed but there is one way to fail
    • Why so many people get stuck in the “friend zone” with potential clients and referral partners and the mental switch you need to flip to stop that process
    • The most important thing you need beyond the intellectual understanding of what you can offer to clients
    • The three doubts and how dangerous they can be to your business growth
    • The most important attitude to take in life to achieve the kind of impact you want
    • And much more!
    • Dov Gordon helps consultants, coaches, and experts get their ideal clients. Consistently. There are millions and millions of consultants, freelancers, and coaches who are really good at what they do. They LOVE their work, and all they want is a consistent flow of clients who value who they are, their expertise, and are willing to pay them well for it. Dov and his small team help you build a simple, repeatable, client-getting system that best fits YOU and your strengths.

      Mentioned in this episode:
      • The Seven Habits of Highly Effective People 
      • Jay Abraham
      • Elon Musk
      • The Plenty Of Clients Manual 
      • Donald Trump 
      • Learn more about Dov Gordon:
        • dovgordon.net
        • Learn more about Michael Roderick:
          • smallpondenterprises.com
          • LinkedIn
          • Twitter
          • 44 min
          • James Williams: How To Be Enough For Yourself So Everything You Receive Is A Bonus (out of the archives)

            In this episode, I’m reaching into the archives to revisit one of my favorite conversations.

            I sit down with James Williams, a certified high performance coach and business partner in I Heart My Life with his wife Emily Williams. Listen in as we discuss the relationship-oriented story of how our interview came to be and get into the mindset one needs to adopt in order to do their best work.

            Topics include:
            • How James found his “chapter 2” after working for 12 years in television production
            • How he realized where his motivation was actually coming from (and it wasn’t from the place you think)
            • What James discovered during that time that caused a monumental shift, not only in his business but in his personal life as well (and how it relates to misdirection we encounter when finding happiness)
            • James’ story of his own experience with the “giver’s fix” and how he was able to shift the way he thought about giving
            • How reconnecting with his ten-year old self helps him today when challenges arrive
            • The talisman he uses to deal with his recovery from the giver’s fix
            • The one thing you need to make the knowledge you acquire actually stick
            • The relationship between entrepreneur and money (when it comes to receiving value)
            • The real deal with guilt when it comes to service
            • How to go into the world curious and without judgment (rather than being trapped by our own lens after having had bad experiences)
            • What resentment really leads to
            • The relationship between our expectations and reality when it comes to giving
            • The truth about recovery when it comes to the giver’s fix, resentment, and judgment
            • What to do when we recognize an area of growth (and what we need to do next)
            • And much more!
            • After leaving a 12-year career that was no longer fulfilling him or showcasing all he knew, James Williams started his Chapter 2. He got back in touch with his passion for people and human potential and impacting the lives of others. In following his passion and striving for mastery, he aims to be the catalyst in the lives he serves. As a Certified High-Performance Coach James works with entrepreneurs to reach their highest levels of performance and potential in all areas of they life.
              Mentioned in this episode:
              • The I Heart My Life Show
              • The I Heart My Life Giver’s Fix Episode
              • Eckhart Tolle
              • Byron Katie
              • Elon Musk
              • Learn more about James Williams:
                • jamesrswilliams.com
                • iheartmylife.com
                • Learn more about Michael Roderick:
                  • smallpondenterprises.com
                  • LinkedIn
                  • Twitter
                  • 41 min
                  • Andrew P. Rowan: How To Do Business in Vietnam (and Why You Should Consider It)

                    In this episode, I sit down with Andrew P. Rowan, author of Startup Vietnam: Innovation and Entrepreneurship in the Socialist Republic. In this interview, we dive into what it means to do business in a culture that’s different from your own and what entrepreneurs need to know before taking their business far from home.

                    Topics include:
                    • Andrew’s first trip to Vietnam (and what inspired him to write his book)
                    • The surprising cultural differences in business structures
                    • The core differences in startup culture and the type of introduction that is very rare in Vietnam
                    • Why the division of personal and professional is actually just a cultural construct (and what Andrew learned about alcohol consumption)
                    • Why Andrew felt this book needed to be written
                    • What many people get wrong when they choose to dismiss companies overseas
                    • How status is viewed in Vietnam (and the surprising truth about how much sway it actually has as compared to here)
                    • The difference between an insult here and there
                    • Are there internet trolls in Vietnam?
                    • The dangers of saying the wrong thing on social media (and what that can mean for your business)
                    • What it means to be “rich” in Vietnam
                    • And much more!
                    • Andrew P. Rowan is an American entrepreneur who has lived and worked in Hanoi, Ho Chi Minh City, and Da Nang since 2013. As the founder and director of GKTA Group, he established a partnership with the Finland-Vietnam Innovation Partnership Program (IPP), which accelerates growth for startups originating in Vietnam, with support from the governments of Vietnam and Finland. A leading expert on entrepreneurship, startups, and economic development, Andrew has collaborated on innovation initiatives in Vietnam with the U.S. Embassy in Hanoi, as well as with Vietnam’s Ministry of Science and Technology. He graduated with honors from Sacred Heart University and holds a master’s degree in international business from Hult International Business School.

                      Learn more about Andrew P. Rowan:
                      • andrewprowan.com
                      • Twitter
                      • Facebook
                      • Learn more about Michael Roderick:
                        • smallpondenterprises.com
                        • LinkedIn
                        • Twitter
                        • 32 min
                        • Erica Keswin: How to Trust the Force and Invest in Being Human

                          In this episode, I sit down with Erica Keswin – author, speaker, and Founder of The Spaghetti Project. Listen in as Erica shares what it means to “Bring Your Human to Work” as well as her thoughts on the relationship-building and connecting processes.

                          Topics include:
                          • Erica’s background as a connector and her discovery behind how technology started to affect the world of work
                          • Why it’s so important to invest your time with people (and how Erica in one coffee meeting created a research partnership with a New York Times bestselling author)
                          • What to do when you yourself have an ask and what it means to “trust the force”
                          • How Erica got a column in The Huffington Post and how she leveraged it to build even more relationships
                          • Erica’s goals when writing her book (and the larger changes she sought to create)
                          • A surprising discovery about company values that Erica made in her research
                          • What the Spaghetti Project is (and what it can teach you about community)
                          • And much more!
                          • Erica Keswin is an expert in the business of working human. She helps top-of-the-class businesses, organizations, and individuals improve their performance by honoring relationships in every context, always with an eye toward high-tech for human touch. Her book, Bring Your Human to Work: 10 Sure-Fire Ways to Design a Workplace That’s Good for People, Great for Business and Just Might Change the World (2018 McGraw-Hill), was an immediate Wall Street Journal bestseller.

                            Mentioned in this episode:
                            • Oprah Winfrey
                            • Learn more about Erica Keswin:
                              • ericakeswin.com
                              • Erica’s Instagram (for the book give-aways)
                              • Learn more about Michael Roderick:
                                • smallpondenterprises.com
                                • LinkedIn
                                • Twitter
                                • 29 min
                                • Susan Lindner: How To Make Every Pitch a Gift

                                  In this episode, I sit down with Susan Lindner – CEO of Emerging Media and an international professional speaker. Listen in as we discuss the world of PR, connecting, and the changing landscape of media.

                                  Topics include:
                                  • Susan’s “disruptive” background and how it led to her work in understanding culture (as well as her activist background)
                                  • How a bad date led to her work in Tech PR
                                  • Susan’s personal take on PR and what’s different about the world of tech
                                  • A definition of PR that is easy to understand
                                  • What journalists actually “trade” in and what Susan did to create immediate connections between her clients and journalists
                                  • The question every brand needs to be asking themselves right at this moment
                                  • Why every pitch is a gift and what you can do to make sure you have plenty of gifts to give
                                  • How to avoid broken promises when it comes to PR (and the surprising journalist to publicist ratio)
                                  • What most people forget to do when they get PR and how it can kneecap your exposure
                                  • Why you need to “mind the flick” and what you need to do with your content immediately
                                  • The five-part process that you can do on your own if you can’t hire a PR person right now
                                  • Where journalists actually live in the world of social media and why if you’re not there you’re not part of the conversation
                                  • How to get a free 30-minute consult from Susan
                                  • And much more!
                                  • Cultural Anthropologist. Brand Marketer. Disruptor. Susan Lindner got her start as an AIDS educator in the brothels of Thailand, helping turn prostitutes into entrepreneurs. Today, she’s the founder of Emerging Media, a branding, PR and marketing agency dedicated to helping tech founders reach their finish lines. Her award-winning strategies have gotten 10 companies acquired, and she is now hell bent on sharing them with the world. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutsche Bank, Capital One and at global conferences, consulates and trade organizations about strategic storytelling, mastering the message and the media for maximum impact.

                                    Mentioned in this episode:
                                    • Beth Comstock
                                    • Learn more about Susan Lindner:
                                      • susanlindner.com
                                      • Learn more about Michael Roderick:
                                        • smallpondenterprises.com
                                        • LinkedIn
                                        • Twitter
                                        • 38 min
                                        • Sam Markowitz: The Power of Being Genuine When It Comes To Your Marketing

                                          Today I sit down with Sam Markowitz, entrepreneur and business growth consultant with the Sam Markowitz group. Listen in as we deconstruct the psychology behind entrepreneurship, explore the world of marketing and copywriting, and learn a bunch about human nature along the way.

                                          Topics include:
                                          • Sam’s original plan for what he would do after college (and how it completely changed as soon as he graduated)
                                          • His complete marketing immersion and the alternative he discovered to “hope-based” marketing
                                          • Sam’s first mentor and the leap of faith he took to be able to work with him
                                          • How Sam made the most of the opportunity given to him and what he believes is the most critical thing to have 100% of
                                          • What you must embrace whole-heartedly if you are seeking success (and what Sam learned from his mentor about this)
                                          • The surprising and emotional way his mentorship ended and the important lessons Sam learned from it
                                          • What the story of Abraham can teach you about curating your network (and how Sam has used it to find great business partners)
                                          • The ability in copywriting that every master spends refining and reworking
                                          • What often will take the most time when writing a sales letter
                                          • One of the biggest reasons why people don’t purchase something (and what you can do about it right now)
                                          • And much more!
                                          • Sam Markowitz is an entrepreneur, and he helps other successful entrepreneurs grow their businesses at The Sam Markowitz Group. As one of the top direct response copywriters and marketing strategists in the world, he is known as Gary Halbert’s last protégé, and he develops marketing strategy for hyper growth for his clients.

                                            Mentioned in this episode:
                                            • Gary Halbert
                                            • Caleb O’Dowd
                                            • John Carlton
                                            • Scott Haines
                                            • Warren Buffett
                                            • Learn more about Sam Markowitz:
                                              • sammarkowitzgroup.com
                                              • Learn more about Michael Roderick:
                                                • smallpondenterprises.com
                                                • LinkedIn
                                                • Twitter
                                                • 38 min
                                                • Frans Johansson: Why Speed is The New I.P.

                                                  In this episode, I sit down with Frans Johansson of The Medici Effect and The Medici Group. Listen in as we discuss the changing landscape of the world of business as well as a number of other juicy topics in the field of innovation.

                                                  Topics include:
                                                  • Frans’ background and his exploration of “the intersection” (and how it has influenced his writing and business)
                                                  • A new way to think about the term “diversity” and how it can create enormous opportunity for businesses
                                                  • How companies are changing the way they define what they do for their clients (and what older companies need to do to keep up with the current trends)
                                                  • The real reason more businesses are leaning towards innovation rather than staying with what’s comfortable
                                                  • How to move much faster in your industry (and why it’s so important)
                                                  • What Elon Musk did with Tesla’s I.P. and what we can learn from it
                                                  • The one thing that will help you move faster than any other company around you
                                                  • A new way to think about risk
                                                  • And much more!
                                                  • An author, entrepreneur, and acclaimed international speaker, Frans Johansson has inspired readers and audiences worldwide with his ideas on leadership and success, innovation, and diversity, while his practical insights have empowered thousands to take action. Innovation legend Clay Christensen cited Frans’s debut book The Medici Effect as “one of the most insightful books on managing innovation that I have ever read,” while his follow up, The Click Moment, was hailed by Fast Company as the book that challenges traditional business-school thinking, and has been charged with destroying the 10,000 hour rule. Since its publication in 2004, The Medici Effect has become the definitive book on diversity driving innovation, influencing numerous industries and fields such as architecture, design, economic development, education, and investing.

                                                    In his role as thought leader and CEO of The Medici Group, Frans has advised executive leadership at Fortune 500 companies such as Disney, IBM, Nike, and Synchrony (formerly GE Financial). Frans has been featured on ABC, CNN, CNBC, the PBS Newshour, and National Public Radio and serves on the Board of Trustees of the New York Hall of Science. He has spoken to audiences on six continents, in virtually every industry, and across disciplines, from creatives to engineers, financiers to scientists, and politicians to humanitarians.

                                                    Mentioned in this episode:
                                                    • Elon Musk
                                                    • Lin Manuel Miranda
                                                    • Learn more about Frans Johansson:
                                                      • fransjohansson.com
                                                      • themedicigroup.com
                                                      • LinkedIn
                                                      • Twitter
                                                      • Learn more about Michael Roderick:
                                                        • smallpondenterprises.com
                                                        • LinkedIn
                                                        • Twitter
                                                        • 39 min
                                                        • Paul Bigham: How To Make it Easy for People to Give

                                                          Today I sit down with Paul Bigham, founder and owner of Bigham Direct Agency. Listen in as we get into an in-depth conversation about fundraising, making big asks, and how to get over any anxiety you have about asking for money. This is a must-listen if you are doing any fundraising.

                                                          Topics include:
                                                          • Paul’s clothes folding revelation that helped him discover his mission while he was still a child
                                                          • How to move away from the poverty-based mindset as a Not for Profit
                                                          • The worst perception a fundraiser can have
                                                          • The most dangerous phrase you can use when soliciting donations (and how it can keep you from making your numbers)
                                                          • Why fundraisers need to look at the bigger picture and the best way to identify qualified donors
                                                          • Who you need to make sure is on your list and the “oil prospecting” methodology to find more of the best people
                                                          • Paul’s personal story of doing more of what works and less of what doesn’t (and what he’s found amusing about marketing)
                                                          • The number of gifts that you need from someone to classify them as a “real donor”
                                                          • What to do when you hit a stagnant point in your fundraising campaign
                                                          • The questions every person raising donations needs to ask themselves
                                                          • How to create three-year magic in your fundraising
                                                          • The best way to reframe anxiety around asking for money a second time (and what to say right before)
                                                          • The three questions every donor is asking when they consider giving to you
                                                          • Why donor’s remorse is real and how to keep your donor from feeling it
                                                          • And much more!
                                                          • Paul Bigham is president of Bigham Advertising Agency, a professional services and consulting firm specializing in marketing, direct response, interactive, and online communications. Along with founding his Plano, TX agency, Paul has served in a number of senior level positions on both the client and agency side including responsibilities for media buying, constituency development, program and content creation, lead generation, and lapsed reactivation programs.

                                                            Paul earned his BBA and MBA from SMU in Dallas. He and his agency have received numerous awards for their creative work, as well as the respect and loyalty of his organizational partners for the value creation, leadership, and relationship he provides and produces on a consistent basis. During his career as a professional marketer, Paul has held the positions of Vice President for Killion McCabe & Associates, Senior Vice President for Stratmark, Inc. on the agency side, as well as Executive Vice President for Coral Ridge Ministries and leadership for D.J. Kennedy’s four other ministries.

                                                            Mentioned in this episode:
                                                            • Strategic Coach
                                                            • Simon Sinek
                                                            • Van Morrison
                                                            • Blue Angels Jets
                                                            • Learn more about Paul Bigham:
                                                              • Bigham Direct Agency
                                                              • Learn more about Michael Roderick:
                                                                • smallpondenterprises.com
                                                                • LinkedIn
                                                                • Twitter
                                                                • 46 min
                                                                • A Comma, Not a Period: An Update on the Radio Silence

                                                                   

                                                                  In this solo episode, I share why you haven’t heard any new episodes in the past few months and what’s been going on. I also share the lessons I’ve learned as I navigated the process of re-entry.

                                                                  Topics include:
                                                                  • Why the show has been off the air for the past two months
                                                                  • My discovery about how we view time
                                                                  • The concept of elasticity of planning
                                                                  • The reason behind the title of this episode
                                                                  • What to expect moving forward
                                                                  • Learn more about Michael Roderick:
                                                                    • smallpondenterprises.com
                                                                    • LinkedIn
                                                                    • Twitter
                                                                    • 17 min
                                                                    • Tom Ross: How to Go Deep With Your Clients and Do What Doesn’t Scale

                                                                      In this episode, I sit down with Tom Ross, the CEO of Design Cuts. Listen in as we discuss what led Tom to starting his business, his take on relationship building, and some great tips for connecting with people on social media.

                                                                      Topics include:
                                                                      • The “Right-Click Matrix Moment” that ignited Tom’s interest in coding and websites
                                                                      • Tom’s first business at six year’s old (that yielded a 100% margin)
                                                                      • Tom’s journey towards focusing on design and all of the various businesses it turned into
                                                                      • The value of hindsight and why nothing is ever a “sunk cost” if you’re learning
                                                                      • What entrepreneurship is really about (and what misinformation you need to avoid during your own entrepreneurial journey)
                                                                      • How to go from 5000 things to 8 and Tom’s take on building a team
                                                                      • How he became the leader he is today
                                                                      • Why you can’t “do it all” and the scary lesson that forced Tom to delegate
                                                                      • How Tom handles relationship building and his approach to the concept of playing the long game
                                                                      • The importance of going deep (and all the ways you can do this in your own business)
                                                                      • Tom’s challenge for everyone to go “unscalable” (and what that means)
                                                                      • The Christmas gift that blew all of Tom’s clients away
                                                                      • How to be David instead of Goliath
                                                                      • Tom’s best Instagram tips
                                                                      • And much more!
                                                                      • Tom Ross is the host of The Honest Entrepreneur Show, where he provides free mentorship and consultancy for a community of passionate entrepreneurs. His side hustle is giving back to the entrepreneurial community, which he does around his day job as CEO at DesignCuts.com. Design Cuts is an incredibly warm and positive community of 500,000 awesome creatives, who are regularly saving money on the best design resources.

                                                                        Mentioned in this episode:
                                                                        • Jeff Bezos
                                                                        • Ashley Graham
                                                                        • J.J. Abrams
                                                                        • Learn more about Tom Ross:
                                                                          • TomRossMedia on Instagram (DM Tom and mention the show. He’ll help you!)
                                                                          • Tomross.co and his new podcast 
                                                                          • Learn more about Michael Roderick:
                                                                            • smallpondenterprises.com
                                                                            • LinkedIn
                                                                            • Twitter
                                                                            • 45 min

                                                                            About Access to Anyone

                                                                            From the publisher's feed

                                                                            How to know anyone you want to in business and in life