Access to Anyone

Access to Anyone

By Michael Schein & Michael RoderickBusinessNewsBusiness NewsCareers
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Access to Anyone episodes

  • Emile Mimran: Helping The Little Guy Make Money On Social Media

    Today I’m talking to Emile Mimran–the President and Founder of Adinlay–about how his app helps users of all sizes actually profit from their social media pages. We also break down the real deal behind influencers and brand advertising and reveal why social media users are far more powerful than they realize.

    Topics include:
    • Why working as a waiter helped Emile learn how to connect with people
    • What he learned about success from his first sales job
    • The importance of creating social media advertising that doesn’t feel intrusive
    • How Adinlay connects users with brands
    • How Emile builds relationships with both brands and users (and between the two!)
    • Why making people feel important matters when it comes to advertising
    • And much more!
    • Emile Mimran is the President and Founder of Adinlay, Inc. – a word of mouth digital social media marketing company connecting everyday real social media users of any size, to influencers, to brands, by way of sharing a portion of their authentic posts with a brand campaign of their choosing.

      Mentioned in this episode:
      • adinlay.com
      • Learn more about Emile Mimran:
        • LinkedIn
        • Learn more about Michael Roderick:
          • smallpondenterprises.com
          • LinkedIn
          • Twitter
          • 24 min
          • Eileen Kenney: How To Turn Your Passion Into A Viable Product

            Today I’m sitting down with HOOFiTZ® creator and CEO Eileen Kenney. Listen in as we discuss what it takes to turn what you personally believe in into a fulfilling career. We also talk about developing a solid sales plan from the ground up and how to maintain relationships during the toughest moments in your career.

            Topics include:
            • Why the corporate world isn’t Eileen’s cup of tea
            • The book that influenced Eileen’s career path (and helped her believe in herself)
            • Learning to get past the bad side of business
            • Navigating the world of investors and moving your product to next level
            • How Eileen balances her time as an entrepreneur and a single mother
            • Getting your product in front of the right people (who may also be outside of your market)
            • Wise words for those who feel like giving up
            • The importance of listening to your gut
            • And much more!
            • Eileen Kenney was born and raised in a small coal mining town in Pennsylvania and is the youngest of six children. She developed her two greatest passions, art and horses, by studying art at the Moore College of Art and Equine Studies at Harcum College, both in Philadelphia.

              To support her lifelong passion for horses, she held many diverse jobs and modeled for the Ford and Wilhelmina Modeling Agencies in New York City, Arizona, Colorado, and Canada. She also has a solid background in the Film and Television Industry in Los Angeles, and is a current SAG-AFTRA member with many screen credits to her name. Taking a break from her film career, she returned to the horses that she loves. She became a nationally accomplished and licensed trainer and competitor in the United States Eventing Association horse world.

              In 2003 in Virginia, she started her own business, Kenney Sport Horses, designing and managing equestrian facilities & coaching, training, breeding and competing young prospects to become upper level event horses. She had invented several products such as The UNISIT System for equestrians to learn to ride and Miss B’s Finest essential topicals for sore and injured horses. In 2016 she partnered with two other horse enthusiasts to create HOOFiTZ® and launched it to the public in the spring of 2018.

              Mentioned in this episode:
              • Paul Harvey
              • Choose Yourself! by James Altucher
              • Learn more about Eileen Kenney:
                • HOOFiTZ
                • LinkedIn
                • Learn more about Michael Roderick:
                  • smallpondenterprises.com
                  • LinkedIn
                  • Twitter
                  • 26 min
                  • Beverly Flaxington: Helping Others Feel Valued (and Valuable) By Being More Human (out of the archives)

                    In this episode, I’m diving into the archive to revisit one of Access To Anyone’s most powerful conversations.

                    Today I sit down with Beverly Flaxington, The Human Behavior Coach who has authored 8 different books, writes for Psychology Today, and has run her consulting firm for 20 years. Listen in as Bev tells us all about her personal story, the top lessons she’s learned in relationship building, and what everyone needs to know about human behavior.

                    Topics include:
                    • Bev’s background as a recruiter (and how she started to discover her gift for working with people)
                    • The moment that caused her to walk out on her job and start her business
                    • What to do when you decide to start off on your own or when you get let go from a job
                    • The major discovery Bev and her partner made about which business they were actually in vs. what business they thought they were in
                    • Why talking about your experience isn’t the best use of your time (and what you need to do instead)
                    • The natural approach that we all have to be careful of when it comes to selling our products and services
                    • The absolute must-have for anyone who is thinking of hosting a podcast, selling a service, or running their own information platform
                    • The importance of knowing your audience when it comes to reaching out on platforms like LinkedIn (and how it can transform the way you are perceived)
                    • The danger of “writing people off” and how you need to think about maintaining your relationships
                    • What you should never do when meeting someone for the second time
                    • What we notice most when people reach out to us (and how it can create a bigger sense of loyalty)
                    • How to get past your fear of asking and to stop suffering in silence
                    • And much more!
                    • Beverly D. Flaxington, MBA, The Human Behavior Coach® is a Gold-award winning author who has written 8 books, including three bestsellers. She brings her vast experience as a management consultant, Certified Hypnotherapist, executive and career coach, Certified Behavioral Analyst, Certified Values Analyst, and holder of two patents for groundbreaking programs she created. She has run her own consulting firm for 20 years. Bev is a regular blogger for PsychologyToday.com and writes a weekly column called “Ask Bev” for Advisor Perspectives Magazine answering questions about human behavior and relationships in the workplace. Bev is a Lecturer at Suffolk University teaching Leadership & Social Responsibility. She has taught Entrepreneurship 101, Small Business Management, Dealing with Difficult People and Organizational Behavior.

                      Mentioned in this episode:
                      • Barack Obama
                      • George W. Bush
                      • score.org
                      • Learn more about Beverly Flaxington:
                        • learntoshift.com
                        • the-collaborative.com
                        • Learn more about Michael Roderick:
                          • smallpondenterprises.com
                          • LinkedIn
                          • Twitter
                          • 41 min
                          • Chuck Pettid: The New Frontier of Equity Crowdfunding

                            In this episode, I sit down with Chuck Pettid, CEO of the funding portal of Republic. Listen in as we discuss the world of Equity crowdfunding, entrepreneurship, and how to manage relationships from the funding side. This is one of a series of live interviews here in NYC at an excellent event called Podcast Row.

                            Topics include:
                            • How the 2008 financial crisis led Chuck to move from Wall Street to Real Estate 
                            • The unfair advantage Chuck had when it came to raising money when he started in VC (and how you can do the same) 
                            • The difference between accredited and non-accredited investors (and how the playing field was leveled when equity crowdfunding came into the picture)
                            • What 90% of investors actually want 
                            • What founders need to focus on first in every conversation with potential investors 
                            • The worst statement any founder can make (and what never to say when meeting with an investor) 
                            • How the “signal” equity crowdfunding sends to the VC world has completely changed
                            • Chuck Pettid is a Partner at Republic, a leading equity crowdfunding portal. He is also GP of micro VC fund RainmakeMe and sits on the board of Panty Prop and RidersShare. Chuck is co-producer of Meet the Drapers. He has an MBA from the Fordham Gabelli School of Business and a BS from the University of Nebraska-Lincoln.

                              Mentioned in this episode:
                              • Angel List
                              • Ken Davenport
                              • The JOBS act
                              • Meet The Drapers
                              • Mark Burnett
                              • Learn more about Chuck Pettid:
                                • Republic
                                • Chuck’s Email
                                • Learn more about Michael Roderick:
                                  • smallpondenterprises.com
                                  • LinkedIn
                                  • Twitter
                                  • 22 min
                                  • Sam Silverstein: How to Build Relationships (Through Accountability) and Make Your Words Matter

                                    In this episode, I sit down with Sam Silverstein, author, professional speaker, and accountability expert. Listen in as we discuss what accountability actually means, what businesses often get wrong when it comes to values and leadership, and much more.

                                    Topics include:
                                    • Sam’s extensive family business background and what led him to write his first book
                                    • What accountability really is (and what most people get wrong when it comes to personal accountability)
                                    • The difference between responsibility and accountability and why “holding someone accountable” is actually a fallacy 
                                    • Why people struggle with keeping commitments (and what to do to make them stick)
                                    • Why many people don’t know what their values are (and how it sets the pace for all of your decisions) 
                                    • How to navigate things outside of your control while still being highly reliable 
                                    • Why you’re never on time 
                                    • The biggest enemies to accountability and how to stop making excuses 
                                    • The importance of P.D.I. 
                                    • The relationship between procrastination and our beliefs 
                                    • And much more!
                                    • Leadership & Accountability Keynote Speaker Sam Silverstein’s mission is to empower people to live accountable lives, transform the way they do business, and to thrive at extraordinary levels. By challenging leaders to shift priorities, cultivate an organizational culture, and inspire both individuals and teams to take ownership in fresh and results-producing ways – he is helping companies dramatically increase productivity, profitability, and growth. Global Gurus recently announced Sam Silverstein as one of the World’s Top 10 Organizational Culture Professionals. Sam is the author of seven books including Non-Negotiable, No More Excuses, Making Accountable Decisions, No Matter What, The Lost Commandments and The Success Model.

                                      As a former executive and owner, Sam’s manufacturing and distribution companies sold over $100 million in products and services. He successfully sold one of his businesses to a Fortune 500 company. Today, Sam writes, speaks, and consults with organizations around the globe to think differently, work with renewed purpose, and achieve record-breaking results. He works with entrepreneurs, multinational companies, corporations, and government agencies to drive increased engagement and productivity.

                                      Mentioned in this episode:
                                      • Sam’s book No More Excuses
                                      • Sam’s book Non-Negotiable
                                      • iamaccountable.com/connect
                                      • iamaccountable.com/score
                                      • The Dalai Lama
                                      • Learn more about Sam Silverstein:
                                        • samsilverstein.com
                                        • Learn more about Michael Roderick:
                                          • smallpondenterprises.com
                                          • LinkedIn
                                          • Twitter
                                          • 34 min
                                          • Priscilla McKinney: What You Should Stop Doing When it Comes to Your Marketing (and How To Think Outside the Cage)

                                            In this episode, I sit down with Priscilla McKinney, CEO and resident Mama Bird at Little Bird Marketing. Listen in as we discuss the changing landscape of content, entrepreneurship, and the many ways marketing is defined.

                                            Topics include:
                                            • The origin of the “Mama Bird” title and the natural disaster that led to Priscilla’s company’s rebrand 
                                            • How Priscilla got a very expensive education on a very low budget and what she did to work her way through college 
                                            • The conversations that helped her discover her true gifts 
                                            • How digital marketing has changed the culture (and what we should do now) 
                                            • What sex and marketing have in common 
                                            • The S.O.A.R. methodology and what you need to start with so you stop getting stuck 
                                            • Why you should never put pressure on people (and what you need to put pressure on instead) 
                                            • The question you absolutely need to ask when hiring an agency that will help you avoid disappointment 
                                            • Priscilla’s curating process and how she deals with inbound requests and avoids coffee meeting hell 
                                            • A deeper dive into S.O.A.R. and The Rule of Fifteen 
                                            • And much more!
                                            • Priscilla McKinney is the CEO and resident Momma Bird who leads a team of creative peeps at Little Bird Marketing. Priscilla is a prolific blogger and host of Ponderings from the Perch: A Modern Podcast for the Modern Entrepreneur where she discusses the truth about entrepreneurship, marketing best practices, managing creatives, company culture and other marketing oddities.

                                              Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way.

                                              Mentioned in this episode:
                                              • David Byrne head of Talking Heads
                                              • Learn more about Priscilla McKinney:
                                                • Little Bird Marketing Blog
                                                • Ponderings From the Perch Podcast
                                                • Little Bird Marketing Resource Page
                                                • Twitter
                                                • LinkedIn
                                                • Learn more about Michael Roderick:
                                                  • smallpondenterprises.com
                                                  • LinkedIn
                                                  • Twitter
                                                  • 46 min
                                                  • The 3 Biggest Networking Mistakes (And How To Avoid Them) (out of the archives)

                                                    In this special episode, I’m diving into the archives to explore one of my favorite topics!

                                                    We all know by now that going to networking events, mixers, and cocktail parties hoping for the universe to drop new business into our laps simply doesn’t work. In fact, sometimes things at live events can go wrong. Really wrong. In today’s episode, we explore what Michael Roderick calls the three biggest Party F-Ups, and reveal how you can avoid these pitfalls – and up your overall networking game – by building better awareness.

                                                    Topics include:
                                                    • Why people “f-up” at networking events
                                                    • The three party f-ups: Bruce-Willising people, Card to the Face, and the Tom Brady Treatment
                                                    • Tips for introducing new acquaintances (if you forgot their name)
                                                    • What the concept of the business card means today
                                                    • Why it is important to be aware of everyone in your networking orbit
                                                    • How to rectify and address your networking mistakes
                                                    • Learn more about Michael Schein:
                                                      • microfamemedia.com
                                                      • LinkedIn
                                                      • Twitter
                                                      • Learn more about Michael Roderick:
                                                        • smallpondenterprises.com
                                                        • LinkedIn
                                                        • Twitter
                                                        • 27 min
                                                        • Jason Hsiao: How to Save the Best for First in Your Video Content

                                                          In this episode, I sit down with Jason Hsiao, the co-founder and Chief Video Officer of Animoto. Listen in as we discuss video marketing, entrepreneurship, and the future of digital mediums.

                                                          Topics include:
                                                          • Jason’s origin story and what it was like in the days before the iPhone
                                                          • The state of video today and the “wave” that Jason and his team managed to catch
                                                          • The early skepticism that Animoto encountered when they first started the company (and how they navigated the “free on the internet” theme at the time)
                                                          • The counterintuitive business model Animoto used when they first launched (and what fueled their growth)
                                                          • Why you can’t make everyone happy and what you need to do instead
                                                          • How Animoto “disrupted” themselves and how it led to serious growth 
                                                          • One of the hardest decisions product creators have and how to navigate all of the choices that get thrown at you
                                                          • The “builder paradigm” and how to make a product where no one can really fail
                                                          • How Jason deals with the inbound he encounters as the popularity of his tool grows 
                                                          • Current trends in video and social media (and which platform is growing the fastest right now)
                                                          • What you should NOT do when it comes to creating your own video
                                                          • Why telling content creators to think like a movie director is actually horrible advice
                                                          • Jason’s take on the “personalized” video and what he thinks works (and doesn’t)
                                                          • The most interesting answer to the Golden question we’ve had so far! 
                                                          • And much more!
                                                          • Jason Hsiao is the co-founder and Chief Video Officer of Animoto, an award-winning online video maker that makes it easy for anyone to create professional-quality marketing videos, even if they have no technical skills and have never created a video before. With the mission of empowering everyone to create powerful videos regardless of age or experience, Jason founded Animoto with his high school and Dartmouth College friends back in 2006. Animoto’s certified partnerships with Facebook, Instagram, YouTube, and the Small Business Administration give it unique insight into the changing social media and business landscape — which may be why more than 1-million businesses around the world are already using Animoto to create marketing videos. Prior to founding Animoto, Jason was a producer for MTV Networks and Comedy Central.

                                                            Mentioned in this episode:
                                                            • Zig Ziglar
                                                            • Learn more about Jason Hsiao:
                                                              • Facebook
                                                              • Animoto
                                                              • Twitter
                                                              • LinkedIn
                                                              • Medium
                                                              • YouTube
                                                              • Learn more about Michael Roderick:
                                                                • smallpondenterprises.com
                                                                • LinkedIn
                                                                • Twitter
                                                                • 43 min
                                                                • John David Mann: Listening to the Whisper of Intuition

                                                                  In this episode, I sit down with John David Mann, co-author of The Go-Giver, The Latte Factor, and over 30 other books. Listen in as we talk about everything from the trials of entrepreneurship to sharing credit to building great relationships.

                                                                  Topics include:
                                                                  • The two things every writer and entrepreneur need (and they aren’t what you think)
                                                                  • How The Go-Giver came about and what it did for John’s career
                                                                  • The “white label skill” that John has carried with him through all of his various businesses
                                                                  • The breakdown of John’s co-author business partnerships and how it’s worked for him over the years
                                                                  • How to avoid being taken advantage of when you decide to collaborate with others
                                                                  • The similarities between playing a role and co-authoring a book
                                                                  • Why writing a book is like starting a business
                                                                  • How to appreciate time alone and set up a life that gives you the time you need
                                                                  • The concept of “Time Poverty” and how it can mess with your ability to be content with what you get done
                                                                  • John’s specific process for saying no and the unique way he thinks about it
                                                                  • Why the people in our social circles cannot give us an unbiased opinion
                                                                  • And much more!
                                                                  • John David Mann’s diverse career has made him a thought leader in several different industries. In 1986 he founded and wrote for Solstice, a journal on health, nutrition and environmental issues. His series on the climate crisis (yes, he was writing about this back in the eighties) was selected for national reprint in the Utne Reader. In 1992 John produced the underground bestseller The Greatest Networker in the World, by John Milton Fogg, which became the defining book in its industry and sold over 1 million copies in eight languages. During the 1990s, John built a multimillion-dollar sales organization of over 100,000 people, and co-founded and served as editor in chief of three business journals.

                                                                    John is an award-winning author whose writings have earned the Nautilus Book Award, the Axiom Business Book Award Gold Medal, Taiwan’s Golden Book Award for Innovation, and the 2017 Living Now Book Awards “Evergreen Medal,” awarded to his beloved parable The Go-Giver for its “contributions to positive global change.” John’s books are published in three dozen languages and have sold more than 3 million copies.

                                                                    Mentioned in this episode:
                                                                    • The Go-Giver
                                                                    • The Latte Factor
                                                                    • Brandon Webb
                                                                    • Bob Burg
                                                                    • Harry Bingham
                                                                    • Kate Atkinson
                                                                    • Don Winslow
                                                                    • Learn more about John David Mann:
                                                                      • johndavidmann.com
                                                                      • Learn more about Michael Roderick:
                                                                        • smallpondenterprises.com
                                                                        • LinkedIn
                                                                        • Twitter
                                                                        • 40 min
                                                                        • The Other Side of The Mic: Creating a Referable Brand

                                                                          In this episode, my friend Robin Zander interviews me about one of my newest concepts and offerings. Listen in as we chat about what it takes to create a referable brand and how you can apply these ideas to your own messaging for your business.

                                                                          Topics include:
                                                                          • How my background led me to doing this type of work and two books that are my and Robin’s go-tos when it comes to this topic
                                                                          • The story of how Robin and I met (and the awesome things that Robin is working on)
                                                                          • The concept of a “white label” skill and how to discover your own
                                                                          • The book that changed my life and caused me to leave my job as a teacher
                                                                          • The A.I.M. framework for creating referable brands
                                                                          • Applying the framework to Robin’s company as well as various moments in history
                                                                          • And much more!
                                                                          • Robin Zander is a bestselling author, educator, and strategist. With a diverse background ranging from management consulting to circus arts, he has spent his career working with individuals and companies to improve human performance. He is the author of two books, including Responsive: What It Takes To Create A Thriving Organization.

                                                                            Mentioned in this episode:
                                                                            • Made to Stick by Chip and Dan Heath
                                                                            • Influence by Robert Cialdini
                                                                            • The Responsive Conference
                                                                            • The Responsive Org Manifesto
                                                                            • Linchpin by Seth Godin
                                                                            • Michael’s daily email
                                                                            • Learn more about Robin Zander:
                                                                              • Zander Media
                                                                              • The Robin Zander show
                                                                              • The Responsive Newsletter
                                                                              • Robin’s Personal Newsletter
                                                                              • Learn more about Michael Roderick:
                                                                                • smallpondenterprises.com
                                                                                • LinkedIn
                                                                                • Twitter
                                                                                • 47 min

                                                                                About Access to Anyone

                                                                                From the publisher's feed

                                                                                How to know anyone you want to in business and in life