Access to Anyone

Access to Anyone

By Michael Schein & Michael RoderickBusinessNewsBusiness NewsCareers
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Access to Anyone episodes

  • Cory Zajdel: Providing Justice on a Mass Scale

    In today’s Podcast Row episode, attorney and suethem.com founder Cory Zajdel reveals why (and how) he’s on a mission to change how people find real justice when they’ve been hurt by big businesses. Tune in as we unpack how his meaningful business came to be, and what it really means to advocate for those who have been taken advantage of.

    Topics include:
    • How suethem.com works (and it’s not like you think!)
    • Why Cory wants to pick up where other businesses give up
    • Fixing the imbalance of power and giving a voice to people
    • The importance of encouraging curiosity in your consumers
    • Why time is a both a lawyer’s best friend and enemy
    • Why he’s a big no person (and what that means for his personal and professional lives)
    • And so much more!
    • Cory L. Zajdel serves as the principal attorney at Z Law, LLC and specializes in complex litigation representing individuals and groups of individuals in class actions and mass actions in state courts and in arbitration against businesses harming consumers. Since Cory opened Z Law, LLC in 2009, he has represented more than 2,500,000 consumers and recovered more than one hundred million dollars ($100,000,000) in judgments and settlements. Cory appeared before the United States Supreme Court on behalf of consumers that were accusing a national back of unlawful debt collection practices.

      In 2019, Cory created a first of its kind legal technology platform currently deployed on the Internet at SUETHEM.com in an effort to represent massive amounts of consumers across the country and to correct economic injustices inflicted by big business.

      Prior to becoming a lawyer, Cory was a two-sport college athlete and a stand-up comedian. Cory is currently learning to play the drums and one days hopes to march in a parade on a drum line.

      Mentioned in this episode:
      • Ruth Bader Ginsburg
      • Learn more about Cory Zajdel:
        • suethem.com
        • zlawmaryland.com
        • Learn more about Michael Roderick:
          • smallpondenterprises.com
          • LinkedIn
          • Twitter
          • 32 min
          • Ashley Feinstein Gerstley: How To Reframe Personal Finance And Give Yourself a Money Cleanse (out of the archives)

            Once again I’m taking a look back at one of my favorite conversations! This time, I’m revisiting my chat with Ashley Feinstein Gerstley, the founder of The Fiscal Femme and the creator and author of The 30-Day Money Cleanse. Listen in as we discuss the fascinating relationship between our money and our health, how to conquer bad money habits, and a whole lot more.

            Topics include:
            • Ashley’s beginnings in the world of finance (and the startling realization she had once she left her investment banking position and started making up for lost time)
            • The surprising discovery Ashley had around shame
            • How The Fiscal Femme got started (and more about the person who helped Ashley start to put her ideas out into the world)
            • Why it’s so important to work with a coach no matter how much you accomplish
            • The shoemaker’s kid syndrome  
            • How to work with coaches when you’re low on money (and the free resource any entrepreneur can create for themselves)
            • Why every person is struggling with money
            • The trigger that caused Ashley to create her own program and the “muffin confession” that started it all
            • Why you need a money tribe
            • The most important thing to remember when you make a money mistake
            • Ashley’s personal take on the money mindset (and how to break bad money habits)
            • Letting go vs. cutting out 
            • The forms of self-sabotage that creep up around money and how to avoid “environmental toxins”
            • How to find more meaning by spending less
            • And much more!
            • Ashley Feinstein Gerstley is out to end inequality through financial well-being. She is a new mom, money coach, founder of the Fiscal Femme and creator of the 30-Day Money Cleanse program which has helped thousands of women cultivate harmonious relationships with money and achieve their financial goals using her fun and fresh approach that addresses both the numbers and our money mindset.

              As a trusted money expert, she has been featured in Forbes, NBC, Glamour, and Business Insider, among others. Her new book, The 30-Day Money Cleanse is now available for preorder. It will help you take control of your finances, manage your spending, and de-stress your money for good.

              Mentioned in this episode:
              • Carol Dweck’s Mindset
              • Money Musings Newsletter
              • 7 Day Jumpstart to Become a Fiscal Femme
              • Sara Blakely
              • Sheryl Sandberg
              • Learn more about Ashley Feinstein Gerstley:
                • Facebook
                • Instagram
                • Twitter
                • Learn more about Michael Roderick:
                  • Facebook
                  • Instagram
                  • Twitter
                  • 30 min
                  • Susan Lindner: How To Make Every Pitch a Gift (out of the archives)

                    In this episode, I’m digging into the archives to revisit my conversation with Susan Lindner – CEO of Emerging Media and an international professional speaker. Listen in as we discuss the world of PR, connecting, and the changing landscape of media.

                    Topics include:
                    • Susan’s “disruptive” background and how it led to her work in understanding culture (as well as her activist background)
                    • How a bad date led to her work in Tech PR
                    • Susan’s personal take on PR and what’s different about the world of tech
                    • A definition of PR that is easy to understand
                    • What journalists actually “trade” in and what Susan did to create immediate connections between her clients and journalists
                    • The question every brand needs to be asking themselves right at this moment
                    • Why every pitch is a gift and what you can do to make sure you have plenty of gifts to give
                    • How to avoid broken promises when it comes to PR (and the surprising journalist to publicist ratio)
                    • What most people forget to do when they get PR and how it can kneecap your exposure
                    • Why you need to “mind the flick” and what you need to do with your content immediately
                    • The five-part process that you can do on your own if you can’t hire a PR person right now
                    • Where journalists actually live in the world of social media and why if you’re not there you’re not part of the conversation
                    • How to get a free 30-minute consult from Susan
                    • And much more!
                    • Cultural Anthropologist. Brand Marketer. Disruptor. Susan Lindner got her start as an AIDS educator in the brothels of Thailand, helping turn prostitutes into entrepreneurs. Today, she’s the founder of Emerging Media, a branding, PR and marketing agency dedicated to helping tech founders reach their finish lines. Her award-winning strategies have gotten 10 companies acquired, and she is now hell bent on sharing them with the world. Susan speaks to startups, innovators, and top executives from 60+ countries at GE, PWC, Deutsche Bank, Capital One and at global conferences, consulates and trade organizations about strategic storytelling, mastering the message and the media for maximum impact.

                      Mentioned in this episode:
                      • Beth Comstock
                      • Learn more about Susan Lindner:
                        • susanlindner.com
                        • Learn more about Michael Roderick:
                          • smallpondenterprises.com
                          • LinkedIn
                          • Twitter
                          • 38 min
                          • Leonard Kim: Letting Humanity Back Into Our Lives (and Businesses)

                            Today I’m sitting down with personal branding expert and Ditch The Act author Leonard Kim. Listen in as Leonard reveals why we need to stop living “photoshopped” lives and how to start letting humanity back into our lives and businesses. We also explore his five levels of “exposure” and how to level up our transparency in life and online.

                            Topics include:
                            • Why we’re living in a time that lacks human connection (and what we can do to change it)
                            • The “exposure” resume (and why you need one)
                            • Why vulnerability can be inspirational
                            • The importance of leading with you
                            • The real difference between a corporate brand and a personal brand
                            • Tying your personal story into your content
                            • And so much more!
                            • Leonard Kim is a marketer who wins a lot of awards despite being a self-described expert at failing. But failing can’t be the only thing he is good at since book publishers like McGraw-Hill Business, companies like Cisco Systems, Keck Medicine of USC and Salesforce, universities like USC and UCI, large media publications like Forbes, CMO, Fast Company, Fortune, Adweek, Entrepreneur, and hundreds of others, and more than 500,000 followers think otherwise. One thing Leonard does extremely well is within the niches of marketing people and professional development, most commonly referred to as personal branding. He holds workshops at companies, speaks at conferences, works hands-on with executives and entrepreneurs who run 8 figure+ businesses, provides consulting and teaches his craft through online courses.

                              Mentioned in this episode:
                              • Keith Ferrazzi
                              • Brené Brown 
                              • Learn more about Leonard Kim:
                                • leonardkim.com
                                • Twitter
                                • ditchtheact.com
                                • Learn more about Michael Roderick:
                                  • smallpondenterprises.com
                                  • LinkedIn
                                  • Twitter
                                  • 34 min
                                  • Zack Slingsby: Finding Ways to Do Fun and Creative Projects (Right Now!)

                                    Today we continue our Podcast Row series with Zack Slingsby—the Founder of Human Factor Media. Listen in as we explore how Zack uses the power of story to create compelling videos for brands, how he switched gears to achieve greater happiness in his professional life, and the importance of using data to create something different (and effective).

                                    Topics include:
                                    • Why story-driven media is the best way to promote your business
                                    • Why relationship-building in its early stage is a numbers game
                                    • Everyone will always shut the door on you (and why that’s okay)
                                    • Proving to people you can execute your concepts
                                    • Why one thing will never solve all of your problems
                                    • Juggling parenthood and family life with managing a business 
                                    • Why there will always be sacrifices when venturing into entrepreneurship
                                    • And much more!
                                    • Zachary Slingsby is the founder and creative director of Human Factor Media, a New York-based creative production agency that believes brands should make videos people actually want to watch.

                                      Zack’s background is not in digital or film, but in creative and technical writing. He graduated Fordham University as an English major, got a Master of Fine Arts from the New School, and his work has appeared in The Brooklyn Rail, Second Hand Stories, Into the Void, JuxtaProse, JumbelBook, Glimmertrain and some other publications, and he has a finished novel he expects to see on bookshelves soon. He is also the host of the forthcoming web-series and podcast, “Why Aren’t You Famous?” (Debut, Fall 2019)

                                      Human Factor Media is a collection of literary, comic and film talents trying to displace digital ads with branded videos of true entertainment value. Our digital team then uses the best modern media strategies to find the right audience at the right time and in the right place.

                                      We think there is clear evidence that society has become exhausted by self-promotional brand strategies and that buckets of money are wasted in the endeavor every minute. We’d like American commerce to give art a chance. We think the powers that be will be pleasantly surprised by the market’s reaction.

                                      Mentioned in this episode:
                                      • Ian McEwan
                                      • Learn more about Zack Slingsby:
                                        • humanfactormediagroup.com
                                        • Instagram
                                        • Learn more about Michael Roderick:
                                          • smallpondenterprises.com
                                          • LinkedIn
                                          • Twitter
                                          • 26 min
                                          • Frans Johansson: Why Speed is The New I.P. (out of the archives)

                                            Today I’m once again digging into the archives to revisit my conversation with Frans Johansson of The Medici Effect and The Medici Group. Listen in as we discuss the changing landscape of the world of business as well as a number of other juicy topics in the field of innovation.

                                            Topics include:
                                            • Frans’ background and his exploration of “the intersection” (and how it has influenced his writing and business)
                                            • A new way to think about the term “diversity” and how it can create enormous opportunity for businesses
                                            • How companies are changing the way they define what they do for their clients (and what older companies need to do to keep up with the current trends)
                                            • The real reason more businesses are leaning towards innovation rather than staying with what’s comfortable
                                            • How to move much faster in your industry (and why it’s so important)
                                            • What Elon Musk did with Tesla’s I.P. and what we can learn from it
                                            • The one thing that will help you move faster than any other company around you
                                            • A new way to think about risk
                                            • And much more!
                                            • An author, entrepreneur, and acclaimed international speaker, Frans Johansson has inspired readers and audiences worldwide with his ideas on leadership and success, innovation, and diversity, while his practical insights have empowered thousands to take action. Innovation legend Clay Christensen cited Frans’s debut book The Medici Effect as “one of the most insightful books on managing innovation that I have ever read,” while his follow up, The Click Moment, was hailed by Fast Company as the book that challenges traditional business-school thinking, and has been charged with destroying the 10,000 hour rule. Since its publication in 2004, The Medici Effect has become the definitive book on diversity driving innovation, influencing numerous industries and fields such as architecture, design, economic development, education, and investing.

                                              In his role as thought leader and CEO of The Medici Group, Frans has advised executive leadership at Fortune 500 companies such as Disney, IBM, Nike, and Synchrony (formerly GE Financial). Frans has been featured on ABC, CNN, CNBC, the PBS Newshour, and National Public Radio and serves on the Board of Trustees of the New York Hall of Science. He has spoken to audiences on six continents, in virtually every industry, and across disciplines, from creatives to engineers, financiers to scientists, and politicians to humanitarians.

                                              Mentioned in this episode:
                                              • Elon Musk
                                              • Lin Manuel Miranda
                                              • Learn more about Frans Johansson:
                                                • fransjohansson.com
                                                • themedicigroup.com
                                                • LinkedIn
                                                • Twitter
                                                • Learn more about Michael Roderick:
                                                  • smallpondenterprises.com
                                                  • LinkedIn
                                                  • Twitter
                                                  • 39 min
                                                  • Fei Wu: How To Build a Popular Podcast, Grow Your Business, and Meet Your Heroes Through the Power of Good Questions (out of the archives)

                                                    In this archival episode, I sit down with Fei Wu – the creator and host of Feisworld Podcast and the Founder of Feisworld LLC. Listen in as we discuss her journey of building a popular podcast, connecting with amazing and fascinating guests, and leaving a “steady” job to follow her dream.

                                                    Topics include:
                                                    • How Fei became a host at a very young age (and what that did to influence her podcast creation in the future)
                                                    • The truth about how many podcasts are started and never finished
                                                    • Fei’s process for maintaining consistency
                                                    • How Dim Sum factored into Fei starting her podcast
                                                    • Why it’s ok to quit and how important that realization is to being able to move forward with your projects
                                                    • How Fei defines the word “work”
                                                    • Why it’s so important for all podcasters to decide which metrics matter
                                                    • The “trigger” that caused people from the podcast to become clients for Fei’s freelance business (and what most people forget to do when connecting with potential clients)
                                                    • The best way to reach out to someone who you know you can help without offending them (and coming off as a jerk)
                                                    • Why it’s actually a bad idea to use your industry’s jargon and how it can actually repel clients
                                                    • How Fei handles being in the middle when people approach her about connecting with her guests (and what she does if she is considering connecting someone)
                                                    • What to do when the interview is not a match and why it’s ok to call it off
                                                    • Fei’s personal process for saying no and her philosophy on how to respond when you get pitched by a wrong fit
                                                    • And much more!
                                                    • Fei Wu is a bilingual podcaster (English and Mandarin Chinese), the creator and host of Feisworld Podcast / 菲的世界播客, which attracts 75,000 downloads and listeners from 40 countries. Fei left her job in marketing and advertising to build a company of her own called Feisworld LLC, with a mission to help small businesses and people tell better stories, find more customers, and create new revenue streams. She was born in Beijing, China, educated in Boston, and has a 3rd-Degree Black Belt in Tae Kwon Do. She also worked as a DJ for the China National Radio Station (CNR) at the age of 16.

                                                      Mentioned in this episode:
                                                      • Dorie Clark
                                                      • Seth Godin
                                                      • Jordan Harbinger
                                                      • Jon Stewart
                                                      • Jerry Seinfeld
                                                      • Learn more about Fei Wu:
                                                        • feisworld.com
                                                        • Learn more about Michael Roderick:
                                                          • smallpondenterprises.com
                                                          • LinkedIn
                                                          • Twitter
                                                          • 46 min
                                                          • Brandon Youst: How To Recreate Your Life

                                                            Today we continue our Podcast Row series with Brandon Youst—the founder of Urban Farm Academy. Listen in as Brandon reveals how (and why) he moved from a career in finance to one in food and agriculture. He also discusses why patience is the key to building important relationships, shares his real thoughts on activism, and unpacks what it really takes to evolve from a solopreneur to managing a team.

                                                            Topics include:
                                                            • How he realized corporate culture wasn’t for him (and what he did about it)
                                                            • How his company teaches many different ways to get involved in agriculture
                                                            • Eliminating the poor farmer mentality
                                                            • The importance of partnering with local influencers
                                                            • How his model works for businesses in a variety of sizes (and areas)
                                                            • Why learning about yourself during coursework is just as important as the lesson itself
                                                            • Why it’s okay to protect your own time and space
                                                            • Learning how to put down the books and start implementing what you learn
                                                            • Not getting consumed by social media (and staying authentic)
                                                            • And much more!
                                                            • Brandon Youst is an entrepreneur and founder of Craven Local Food Market, Bootstrap Farmer and the Urban Farm Academy. He is also author of the book, The Bootstrap Farmer Guide to Farming the Future, which discusses the process of recreating your life by getting into food and agriculture.

                                                              Since leaving corporate finance 4 years ago, Brandon’s mission has been to localize the national food supply through the proliferation of hyperlocal business models, and has been doing this through the Craven Local Food Market, a meal subscription service where Brandon and his team grow, harvest, cook and deliver fully prepared meals to a local client base on a weekly basis. This business model, among others, are featured in the Urban Farm Academy, which is an online platform teaching hyperlocal business model frameworks and workforce development for people looking to create within local food and agriculture.

                                                              Mentioned in this episode:
                                                              • Rich Dad Poor Dad
                                                              • The Four-Hour Workweek
                                                              • Joe Rogan
                                                              • Learn more about Brandon Youst:
                                                                • Rich Dad Poor Dad
                                                                • The Four-Hour Workweek
                                                                • Joe Rogan
                                                                • Learn more about Michael Roderick:
                                                                  • smallpondenterprises.com
                                                                  • LinkedIn
                                                                  • Twitter
                                                                  • 33 min
                                                                  • Mark Herdering: How To Hang Out For A Living

                                                                    In today’s episode, Hanging Out For a Living author Mark Herdering reveals his four basic principles to successful relationship building. He also talks about why he wanted to write a tactical book for the everyman and breaks down the real deal with network marketing.

                                                                    Topics include:
                                                                    • How he turned hanging out with people into a booming business
                                                                    • Valuable advice he learned from the Yellow Pages
                                                                    • Why you need to be a problem-solver instead of a job doer
                                                                    • How a Moroccan teapot inspired his book
                                                                    • Developing a better sense of what you want to get involved in
                                                                    • Why you need to constantly invest in yourself (and your education)
                                                                    • The number one thing people get wrong when it comes to connecting with other people
                                                                    • How to maintain relationships when your network is blossoming
                                                                    • And much more!
                                                                    • After struggling for years in traditional sales Mark built a business that was generating over $1,000,000 in annual revenue in less than two years (on a 62 cent per-unit item) using a unique referral action plan. His extensive networking ability has driven his professional accomplishments and has expanded his career portfolio to wearing the hats of speaker, writer and business connector.

                                                                      Raised in Los Angeles, he served as vice-president of the Tarzana Chamber of Commerce (1995-98), was a member of the Women’s Referral Service, Business Network International and the Referral Institute. In 2005 he joined Salt Lake City based SendOutCards.com where currently serves as an Executive affiliate and trainer.

                                                                      In September of 2007 Mark effectively retired to Portland, OR where he served as the moderator of the Portland Business Alliance Leads Exchange program from June 2008 to Dec 2011 and held a seat on the alliance’s Presidents Council from 2008 through 2014 where he served as a mentor to new members.

                                                                      In 2011 Mark founded PDX Group, a mastermind community of business experts, consultants and business-to-business service providers passionately dedicated to serving the greater business community.

                                                                      Mark’s first book, Hanging Out For a Living, is a business fable about the adventures of Tyler (a desperate, struggling salesman) his unlikely mentor Oscar (an overindulgent 2500 year old Babylonian who lives in a tea pot) and the lessons about how to how to building high-quality business relationships learned along the way.

                                                                      Today Mark speaks across the country about the Referral Action Plan to educate business owners and business development others build referral-based business.

                                                                      Mentioned in this episode:
                                                                      • Richard Bach
                                                                      • Og Mandino
                                                                      • Daniel Quinn
                                                                      • Barack Obama
                                                                      • Learn more about Mark Herdering:
                                                                        • Hanging Out For a Living
                                                                        • Learn more about Michael Roderick:
                                                                          • smallpondenterprises.com
                                                                          • LinkedIn
                                                                          • Twitter
                                                                          • 46 min
                                                                          • Vin Clancy: Getting There Twice As Fast Through Growth Hacking (out of the archives)

                                                                            In this episode, I’m reaching into the archives to revisit my chat with Vin Clancy – a famous growth hacker who has worked with everyone from the tech elite to the Royal Family. Listen in as he shares his fascinating story and demystifies growth hacking.  

                                                                            Topics include:
                                                                            • The driving force behind Vin’s explosive growth and how he approaches it differently from many “one hit” wonders
                                                                            • A counterintuitive approach to motivation he discovered during his toughest financial times
                                                                            • Vin’s personal definition of growth hacking and how it influenced the structure of his latest book
                                                                            • The four most important elements of growth hacking and how to make sure you are always including them in your own projects
                                                                            • How to avoid launch fatigue
                                                                            • How to use Twitter to fill up your rooms when public speaking
                                                                            • Vin’s method for staying in touch with thousands of people
                                                                            • How to avoid “contamination” from the news and stay focused on the things that move your business forward
                                                                            • And Much More!
                                                                            • Growth hacking’s “enfant terrible,” Vin Clancy is one of the most infamous marketers in the world, known for his cutting-edge growth hacks and genius business ideas. (He also looks awesome). His growth hacking book raised over $100,000 in pre-orders, which he supported with a 100-date speaking tour in ten countries around the world. He has spoken in over 40 different cities in ten different countries.

                                                                              He has been featured in publications like Fortune, Buzzfeed, The Daily Telegraph, The New Statesman, Wired, Vice, Inc., and many more. Vin teaches company founders, influencers, and marketing managers how to grow their companies through a combination of rapid social media growth and guerrilla community management tactics in his private coaching groups, and through consulting with Marketing executives. His talks at conferences and events around the world focus on marketing, sales, social media, and writing. His “growth hacking in real time” talk was voted best talk at SXSW V2V in Las Vegas.

                                                                              Vin also founded the online magazines planetivy.com and screenrobot.com, which received nearly 20 million page views with zero marketing spend in their first two years, while content he has overseen for other clients has received over 150 million page views so far. His new book, Ace The Game: The 100 Best Growth Hacks in the World Right Now, is going to be the most important marketing and business book of 2018.

                                                                              Mentioned in this episode:
                                                                              • queueat.com
                                                                              • The 48 Laws of Power
                                                                              • The Power of Broke
                                                                              • Product Launch Formula
                                                                              • Learn more about Vin Clancy:
                                                                                • vinclancy.com
                                                                                • acethegame.com
                                                                                • Facebook
                                                                                • YouTube
                                                                                • Learn more about Michael Roderick:
                                                                                  • smallpondenterprises.com
                                                                                  • LinkedIn
                                                                                  • Twitter
                                                                                  • 41 min

                                                                                  About Access to Anyone

                                                                                  From the publisher's feed

                                                                                  How to know anyone you want to in business and in life