Access to Anyone

Access to Anyone

By Michael Schein & Michael RoderickBusinessNewsBusiness NewsCareers
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Access to Anyone episodes

  • Liz Lajoie: Using Money As a Lens To Fund Your Future

    In this episode, I sit down with Liz Lajoie, founder of The Zen Money Initiative. Listen in as we discuss all things money. We dive into the misconceptions, myths, and magic in understanding your finances.

    Topics include:
    • Liz’s long and winding background (and how she ended up with over 20 years of business experience) 
    • The medical diagnosis that led to Liz founding her own business 
    • The challenges that most entrepreneurs face
    • The things that most entrepreneurs ignore when building a successful business (and what the actual point of running your business is) 
    • The top issue that Liz’s clients come to her with 
    • Why you absolutely need to pay attention to the “boring” topics
    • The danger of being really successful (and the hardest part about managing the money that comes in) 
    • Financial “Ostriching” and how Liz actually triggered me in this interview  
    • What we’re all in business for at the end of the day
    • Why strategic spending will secure your seatbelt when you’re on the entrepreneurial roller coaster
    • The biggest mistake you can make with your budget (and how to really simplify your process now to avoid a business crash)
    • What Liz learned about building relationships when she started her business and where she found her first clients
    • The best perspective you can take when it comes to money (and how to avoid the pressure of people pushing you to get to the “next level” when it’s not a fit) 
    • And much more!
    • Liz Lajoie, MBA, is the Zen Money Strategist & CFO and the founder of the Zen Money Initiative, which helps mission-driven entrepreneurs master their finances and grow thriving businesses.

      With nearly 2 decades of experience in financial management and strategic business development for established, multi-million-dollar firms, Liz is a sought after expert, who has been featured on Women Inspired TV, multiple podcasts, and published as an international best-selling author of From Zero to Zen: Secret Keys to Nurturing Your Numbers and Finding Financial Flow and Zen Money Map: Charge Your Worth, Pay Yourself First, and Fund Your Wildest Dreams. She lives in northern New Hampshire with her husband and two kids.

      Mentioned in this episode:
      • Zen Money Map
      • Michelle Obama
      • Learn more about Liz Lajoie:
        • LizLajoie.com
        • ZenMoneyMap.com
        • Learn more about Michael Roderick:
          • smallpondenterprises.com
          • LinkedIn
          • Twitter
          • 48 min
          • Lisa Princic: How To Lead Your Clients To Business Growth When You’re On a Timeline

            In this episode, I sit down with Lisa Princic—a business and marketing strategist. Listen in as we unpack the idea of marketing strategy, explore the world of coaching and creating relationships, and explore new ways to think about business growth.

            Topics include:
            • Lisa’s background before the online business boom (and how she discovered her love of sustainability and doing meaningful work) 
            • Her early work as a life coach and the main thing that motivated her to go into the field
            • The real deal with life coaching 
            • The choice that Lisa made as a strategist that really changed things for her
            • The real definition of strategy 
            • The questions you need to ask to make sure you are hiring a strategist and not a coach (and the difference between the two) 
            • Where most businesses lack clarity (and what it means for you and your service as an entrepreneur) 
            • What to do if people are always saying to you they don’t know what you do 
            • The idea of the customer timeline and how you can use it to build relationships with referral partners 
            • Lisa’s three levels of outreach and what worked best for her in growing her own business 
            • And much more!
            • Lisa Princic helps impact-driven business owners dive deep into their unique value and business models to build sustainable $1million brands. She helps them simplify their offers, focus their brand with bolder messaging and strengthen their marketing systems.

              She is a trained business strategist and marketing mentor who eases business owners from successful chaos to strategic flow to create more success and fulfillment

              Mentioned in this episode:
              • Lisa’s influencer outreach checklist
              • Brooke Castillo
              • Richard Branson
              • Learn more about Nicole Lisa Princic:
                • lisaprincic.com
                • Learn more about Michael Roderick:
                  • smallpondenterprises.com
                  • LinkedIn
                  • Twitter
                  • 40 min
                  • Nicole Jackson Miller: How to Start Where You Are and Finish What You Start (out of the archives)

                    In this episode, I’m once again diving into the archives to revisit my conversation with Nicole Jackson Miller – the CEO of The Project Designer. Listen in as we discuss Nicole’s journey as an entrepreneur and the lessons she’s learned about relationship building, management, and growing a business beyond the single owner.

                    Topics include:
                    • Nicole’s transition from the TV world and what it means to be a “recovering perfectionist”
                    • The conversation that led to Nicole launch her own business (and how she brought her passions together to serve online business owners)
                    • Why Nicole isn’t interested in “burning the boats” and what she decided to do instead when it came to building her business
                    • What you need to understand about what motivates you (and how to avoid doing more harm than good by pushing against your type)
                    • How Nicole works with her clients and what she’s realized about implementation for online entrepreneurs and their teams
                    • The best way to “project-manage” your relationships
                    • The one thing that you absolutely must do to avoid going too far in the wrong direction with your time
                    • What to do when you’re overwhelmed and don’t know where to start
                    • The tyranny of the to-do list and what to do with those items that just stay there forever
                    • How to delegate strategically
                    • What you need to focus on first when starting your business
                    • The most important thing that you can do before hiring a coach or a mentor (and why you need to talk to a potential coach about it)
                    • And much more!
                    • Nicole Jackson Miller is the owner of The Project Designer Company, a Project Management Agency that serves online business owners, coaches and influencers. Nicole also mentors Agency Owners on how to build an A+ Team to support their clients. Through working at major TV Networks in NYC for over 8 years, Nicole understands what it takes to lead a business and team to greatness and she helps her clients do just that!

                      Mentioned in this episode:
                      • The Kolbe Assessment
                      • Essentialism
                      • Brene Brown
                      • Oprah Winfrey
                      • Learn more about Nicole Jackson Miller :
                        • theprojectdesigner.com
                        • Instagram
                        • Learn more about Michael Roderick:
                          • smallpondenterprises.com
                          • LinkedIn
                          • Twitter
                          • 50 min
                          • Sam Markowitz: The Power of Being Genuine When It Comes To Your Marketing (out of the archives)

                            Today I’m reaching into the archives to revisit my conversation with Sam Markowitz, entrepreneur and business growth consultant with the Sam Markowitz group. Listen in as we deconstruct the psychology behind entrepreneurship, explore the world of marketing and copywriting, and learn a bunch about human nature along the way.

                            Topics include:
                            • Sam’s original plan for what he would do after college (and how it completely changed as soon as he graduated)
                            • His complete marketing immersion and the alternative he discovered to “hope-based” marketing
                            • Sam’s first mentor and the leap of faith he took to be able to work with him
                            • How Sam made the most of the opportunity given to him and what he believes is the most critical thing to have 100% of
                            • What you must embrace whole-heartedly if you are seeking success (and what Sam learned from his mentor about this)
                            • The surprising and emotional way his mentorship ended and the important lessons Sam learned from it
                            • What the story of Abraham can teach you about curating your network (and how Sam has used it to find great business partners)
                            • The ability in copywriting that every master spends refining and reworking
                            • What often will take the most time when writing a sales letter
                            • One of the biggest reasons why people don’t purchase something (and what you can do about it right now)
                            • And much more!
                            • Sam Markowitz is an entrepreneur, and he helps other successful entrepreneurs grow their businesses at The Sam Markowitz Group. As one of the top direct response copywriters and marketing strategists in the world, he is known as Gary Halbert’s last protégé, and he develops marketing strategy for hyper growth for his clients.

                              Mentioned in this episode:
                              • Gary Halbert
                              • Caleb O’Dowd
                              • John Carlton
                              • Scott Haines
                              • Warren Buffett
                              • Learn more about Sam Markowitz:
                                • sammarkowitzgroup.com
                                • Learn more about Michael Roderick:
                                  • smallpondenterprises.com
                                  • LinkedIn
                                  • Twitter
                                  • 38 min
                                  • Igor Kheifets: How To Become a True Master of Email Marketing

                                    Today I’m speaking to bestselling author Igor Kheifets about all things list building and email marketing. Listen in as we break down how to build a successful (and fruitful) subscription list, reveal how to avoid the biggest email marketing pitfalls, and unveil the true importance of becoming an authority in your niche.

                                    Topics include:
                                    • How a trivia game jumpstarted his journey into online entrepreneurship
                                    • How to gain results by learning from your initial marketing mistakes
                                    • Standing out by what you stand for
                                    • Why building subscription lists through free traffic is actually a bad idea (and what you should do instead)
                                    • Why sales shouldn’t be the focus of your email marketing
                                    • What to do after you’ve built your audience
                                    • Building relationships by creating offers from pain points
                                    • Why the feel good email is a really lie
                                    • What you can learn about sales from dating
                                    • The biggest mistakes when mailing your lists (and how to avoid them)
                                    • And much more!
                                    • Igor Kheifets helps people build wildly profitable email lists in record time.

                                      Mentioned in this episode:
                                      • Dan Kennedy
                                      • Learn more about Igor Kheifets:
                                        • igorsbook.com
                                        • listbuildinglifestyleshow.com
                                        • Learn more about Michael Roderick:
                                          • smallpondenterprises.com
                                          • LinkedIn
                                          • Twitter
                                          • 53 min
                                          • John Wellborn: Using Integrity Cues to Grow Multiple Businesses and Live Your Best Life

                                            Continuing the series of interviews from Podcast Row, I sit down with John Wellborn – the CEO of Live Well, owner of multiple companies, and prolific entrepreneur. Listen in as we discuss what it means to be an entrepreneur, the importance of mindset, and how to think about your relationships.

                                            Topics include:
                                              • John’s background in insurance and the revelation he experienced (on his 28th birthday!)  that led to him tearing everything down and moving to the beach 
                                              • The business he discovered at the beach that led to six more businesses and the current life he’s living 
                                              • The process of how John spins off his current companies and the main thing he did with his customers to discover opportunities to grow new businesses
                                              • The number one factor in starting a business
                                              • John’s biggest piece of advice to people who are starting something new 
                                              • The gap that John noticed in how people spend money in 2nd homes (and how it helped launch his first business and secondary businesses)
                                              • Why you need to make sure you are never forgetting to listen to the market (and what business opportunities you might miss if you don’t) 
                                              • The one thing you can do that will put you ahead of 80% of businesses (and the two steps to blowing anyone’s mind) 
                                              • What to watch out for when people disappoint you
                                              • The failure that taught John the biggest lessons in his business
                                              • John’s plan for expanding the beach house business and how others can get involved 
                                              • And much more!
                                              • John Wellborn is the founder of Live Well 30A – the leader in vacation rental equipment and concierge services on 30A. Their core services include: bike and beach chair rentals, beach fires, golf cart rentals. They also arrange chef service, transportation, babysitting and more. Four companies operate under the Live Well 30A brand: Live Well 30A Gear, Live Well 30A Retreats, Live Well Bikes & Concierge, Live Well 30A Realty, and Rent 30A.

                                                Mentioned in this episode:
                                                • Tim Ferriss
                                                • Learn more about John Wellborn:
                                                  • thelivewellbrand.com
                                                  • Learn more about Michael Roderick:
                                                    • smallpondenterprises.com
                                                    • LinkedIn
                                                    • Twitter
                                                    • 24 min
                                                    • Jonathan Gill: Disrupting Advertising In Podcasting By Making Everyone Better Together

                                                      Continuing the series of interviews from Podcast Row, I sit down with Jonathan Gill, CEO and Founder of Backtracks. Listen in as we discuss the world of podcasting, entrepreneurship, and building relationships in the world of tech.

                                                      Topics include:
                                                      • How Jonathan’s beginnings in the world of punk and hardcore music led to a career in culture and technology 
                                                      • How a bad cell phone signal on tour led to the idea for Backtracks 
                                                      • Cross-pollination between the podcasting and music industry
                                                      • The three main problems the company is focused on when it comes to podcasts
                                                      • What Backtracks can do for sponsors and advertisers 
                                                      • Jonathan’s best practices 
                                                      • The main thing you want to consider if you decide to raise money for your own project 
                                                      • What’s next for Backtracks 
                                                      • Jonathan’s advice for managing inbound requests when you have a funding event 
                                                      • How Jonathan manages his time 
                                                      • And much more!
                                                      • Jonathan Gill is the founder and CEO of Backtracks, the audio and podcast analytics and monetization company. Backtracks helps audio content creators and brands know and grow their audiences. Simply put, Backtracks helps podcasts make more money.

                                                        Jonathan ran a record label in the transition to digital distribution and analytics, voted in the Grammy Awards, was an early team member of Mozu (acquired by Vista Equity Partners), and founded some of the internet’s early niche music resources in the 1990s.

                                                        Mentioned in this episode:
                                                        • Paul Graham
                                                        • Jeff Bezos
                                                        • Learn more about Jonathan Gill:
                                                          • Backtracks.fm
                                                          • Twitter for Backtracks team
                                                          • LinkedIn
                                                          • Learn more about Michael Roderick:
                                                            • smallpondenterprises.com
                                                            • LinkedIn
                                                            • Twitter
                                                            • 25 min
                                                            • Ilissa Miller: Delivering On The Promise of PR to Create Unshakeable Trust

                                                              Today we’re continuing the Podcast Row series with Ilissa Miller, founder and CEO of iMiller Public Relations. Listen in as we discuss PR, Entrepreneurial balance, and building relationships with the press.

                                                              Topics include:
                                                              • Ilissa’s background from opera singer to recruiter to telecom pioneer 
                                                              • How Ilissa built relationships when her business was first getting started (and what she learned about sales) 
                                                              • Ilissa’s rule about everything her team touches and what it can teach you about building a reputation 
                                                              • What PR is really about (and who the buyer really is) 
                                                              • The biggest mistake you can make with your message and how it can cause you to miss your targets 
                                                              • How to pitch journalists in 15 seconds and what you need to do before even reaching out 
                                                              • The fine line between following up and being annoying
                                                              • The “innovative” thing you can do to cut through the noise
                                                              • What happens when you say “no” and the counterintuitive view Ilissa has of it 
                                                              • The most dangerous pricing strategy an entrepreneur can use 
                                                              • And much more!
                                                              • As founder and CEO of iMiller Public Relations (iMPR), Ilissa Miller brings nearly two decades of experience in sales, marketing and product development to her clients in an effort to help them differentiate their messages and achieve notoriety within an ever expanding and evolving industry. With a wealth of experience and knowledge in the emerging global telecommunications and technology industries, her extensive expertise and practical skill set have allowed her to implement and spearhead and launch many companies as well as global product and marketing campaigns including that of international private line and networks, IP transit, peering, IPVPN, hosted PBX, cloud computing, Ethernet, managed services, colocation and data center products and solutions. She is a recognized leader in the global telecom and technology space where her knowledge and insights provide strategic guidance that enhance performance resulting in a remarkable reputation for effectiveness and client satisfaction.

                                                                Mentioned in this episode:
                                                                • Boomerang
                                                                • Nedas.com
                                                                • Oprah Winfrey
                                                                • Learn more about Ilissa Miller:
                                                                  • imillerpr.com
                                                                  • LinkedIn
                                                                  • Learn more about Michael Roderick:
                                                                    • smallpondenterprises.com
                                                                    • LinkedIn
                                                                    • Twitter
                                                                    • 28 min
                                                                    • Erik Cabral: How to Become a Unicorn in Your Industry By Going On-Air

                                                                      In this episode, we continue the Podcast Row interview series where I sit down with Erik Cabral, Founder of On-Air Brands. Listen in as we discuss brands, relationship building, and get real about Real Estate.

                                                                      Topics include:
                                                                      • The moment that launched Erik into the world of entrepreneurship after more than 20 years of work in creative agencies 
                                                                      • The book that changed his life 
                                                                      • How Erik became a “unicorn” in the Real Estate investing industry (and the mission of On-Air Brands) 
                                                                      • The number one thing that Erik did to establish himself as a thought leader (even when he had no deals) 
                                                                      • The importance of documenting your journey and what it can do for your business 
                                                                      • What worked for Erik when it came to building relationships with investors and one simple shift in the way he handled events that led to some of his biggest opportunities 
                                                                      • A new way to look at consuming social media (and what it can do for your content creation) 
                                                                      • What not to do when communicating with people on LinkedIn 
                                                                      • What Erik looks for when reading a cold outreach email
                                                                      • The biggest shift you can make with your emails to transform your productivity 
                                                                      • The number one mistake you make in mindset when it comes to asking for money 
                                                                      • And much more!
                                                                      • Erik Cabral is the founder of the creative agency, On Air Brands; the real estate investment company, Mindado Investment Group; host, co-host, and producer on several shows: Entrepreneur’s Circle, Capital Hacking, LIVE at the Hive!, Real Estate Hackers, SJREIA LIVE, and many more in progress. With multiple businesses and partnerships, Erik is the quintessential “serial entrepreneur” who spends much of his time helping others grow their businesses, brands, and personal brands.

                                                                        Mentioned in this episode:
                                                                        • Who moved my Cheese
                                                                        • Rich Dad Poor Dad
                                                                        • Steve Jobs
                                                                        • Arnold Schwarzenegger
                                                                        • Learn more about Erik Cabral:
                                                                          • onairbrands.com
                                                                          • LinkedIn
                                                                          • Learn more about Michael Roderick:
                                                                            • smallpondenterprises.com
                                                                            • LinkedIn
                                                                            • Twitter
                                                                            • 25 min
                                                                            • Aaron Price: Taking The Initiative To Build Real Connections (And How To Do It)

                                                                              In today’s episode, Propelify founder and New Jersey Tech Council President Aaron Price shares how he transformed an idea into a tech community of more than eight thousand people. We also reveal the real hacks to building a strong network of important people.

                                                                              Topics include:
                                                                              • The real importance of building credibility and having laser focus
                                                                              • Tapping into the needs of the community
                                                                              • The unexpected power of the cold email
                                                                              • Why having a real exchange of value is the key to building genuine connections
                                                                              • How to increase your chances of getting a yes
                                                                              • Scalable ways to communicate with people
                                                                              • Why giving first opens up unlimited opportunities
                                                                              • How to craft your ask (and developing the courage to do so)
                                                                              • And much more!
                                                                              • Aaron Price is the founder of Propelify, a media and events company built to empower entrepreneurs. The organization is best know for the Propelify Innovation Festival that unites the innovation community of the Northeast and welcomes over 8000 attendees for talks, tech, exhibitors, drones, VCs, VR, music, and more. Price is also the founder of the award-winning NJ Tech Meetup, New Jersey’s largest tech community. With an early entrepreneurial drive sparked when he was awarded a patent in high school, he went on to found deliverU, effordables, weCraft and livecube. He lives in Hoboken with his wife and their two proudest startups, their two daughters.

                                                                                Mentioned in this episode:
                                                                                • Gary Vaynerchuk
                                                                                • James Altucher
                                                                                • David Kidder
                                                                                • Eminem
                                                                                • Learn more about Aaron Price:
                                                                                  • propelify.com
                                                                                  • LinkedIn
                                                                                  • Twitter
                                                                                  • Learn more about Michael Roderick:
                                                                                    • smallpondenterprises.com
                                                                                    • LinkedIn
                                                                                    • Twitter
                                                                                    • 19 min

                                                                                    About Access to Anyone

                                                                                    From the publisher's feed

                                                                                    How to know anyone you want to in business and in life