This week’s episode features Anum Hassan, FCCA, founder of Accounting Assist in central London.

Anum’s journey is anything but ordinary: she launched her boutique practice from scratch while on maternity leave, starting with zero clients and a sleeping baby by her side. Fast forward, and she’s built Accounting Assist into a thriving six-figure business serving ambitious UK SMEs, all while carving out a special brand—Aesthetic Accounts—for clinics in the aesthetics sector.

Co-hosts Philippa Haynes and MARK LEE FCA ask Anum to spill her hard-won secrets on starting up from zero with no prior practice experience, juggling (and then ditching) a demanding industry role, and learning everything not from textbooks, but from real client work and the power of an online accounting community.

This episode’s headliners:

• Side Hustle to Six Figures: How Anum built her firm while working full-time—with no prior practice background
• Don’t Undersell Yourself: Why confidence and continual learning are crucial for survival and growth in practice
• Tech on Your Terms: Anum’s approach to getting the right systems (like Asana and Odoo) in place early, and why they make all the difference

Whether you’re weighing up your next move, struggling with pricing, or feeling the juggle of family, career, and ambition—Anum’s story will leave you both reassured and energised.

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