In this episode, hosts Mark Lee and Philippa Haynes welcomed the innovative and inspiring Ceri Jackson de Azevedo, founder of Rebus Bookkeeping and Accountancy, to share her journey from running a successful restaurant in Brazil to establishing her dynamic bookkeeping practice in the UK.

Key Highlights:

• Adaptability and Growth: Ceri emphasizes the importance of staying open to learning and adapting in a rapidly changing accounting landscape. Her journey underscores how crucial it is to be versatile, especially during unexpected global events like COVID-19.
• Building the Right Team: Ceri's approach to hiring is based on fostering a supportive work environment that respects personal circumstances, a testament to her commitment to people-centric values.
• Embracing Neurodiversity: Breaking traditional boundaries, Ceri shares how becoming an ADHD Certified Practitioner is transforming her approach to client relationships and business operations, making Rebus a trailblazer in understanding and integrating neurodiversity.
• Trusting Your Instincts: Learn from Ceri's candid reflections on past client misfits and how trusting your gut can steer your business in the right direction.
• Rebranding with Purpose: Her collaboration with Philippa Haynes led to a reimagined brand that truly resonates with their mission and clientele, demonstrating the power of clear and authentic branding.

This episode offers invaluable insights into leveraging personal experiences to drive professional success, embracing change, and the impact of a thoughtful approach to client and team dynamics.

The Accountants' Success Secrets is sponsored by Pinnacle Global Group, a trusted outsourcing partner with over 100 clients in the UK and Ireland.

To find out more please visit: www.pinnacleoss.co.uk a part of www.pinnacleglobalgroup.com

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