Accounting High

Accounting High

By Accounting HighBusinessEntrepreneurship
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Accounting High episodes

  • 133 Modeling Behavior for Clients and Accounting Firms (feat. Jamie O'Kane, CPA)

    Episode 133


    In this episode of Accounting High, host Scott interviews Jamie O'Kane, a CPA and Certified Tax Coach. Jamie shares her journey from high school to starting her own firm, discussing her experiences with clients, niche industries, firm hard numbers, scope and pricing, and more. She also shares valuable insights on outsourcing and unlocking time, as well as advice for accountants looking to grow their business and take care of their team. Overall, this episode is a must-listen for anyone interested in the accounting industry and how to build a successful accounting firm.

    Interview:

    • Early career: high school, tax years, consulting

    • Moving to family office, helping clients, being a Doula

    • Starting a firm, family and employees, no niche yet

    • Cash break-even, trying things out, modeling good practices

    • Firm hard numbers, scope and pricing, speaking events

    • Keeping up with niche industry, using other consultants

    • Accountability and coaches, rebranding, letting clients go

    • Being stuck in the business, difficulty in finding accountants

    • Helping people, taking care of the team

    • Determining clients to keep, software, outsourcing, unlocking time

    • Closing:

      • Advice for biggest unlock

      • Shoutouts:

        • Randy Crabtree, Intuit’s Tax Advisor Summit, Nicole Glasson, Travis Baird, Ignition, QuickBooks, Karbon, Cognito Forms, Canopy, TaxDome

        • 1 hr 22 min
        • 132 A Solution to the Public Accounting Problem (feat. Chase Birky, CPA)

          Episode 132

          Accounting High is supported by our Booster Club

          Thank you LiveFlow! 

          https://www.liveflow.io/partnerships/accounting-high

          Get 20% off for 3 months with promo code HIGH


          In today’s episode of Accounting High, Scott interviews Chase Birky, CPA, about his journey from working at Deloitte to starting his own firm, Dark Horse CPAs. Chase talks about the impetus for pivoting his business, getting away from client work, and focusing on scalability. He shares his inspiration for the structure of his firm, the challenges of specializing and niching, and his big goals for the future. The episode also features a rap by Chase and a discussion on what it means to be a dark horse in the industry.

          Interview:

          • Chase talks about realizing that audit wasn't the right fit for him and starting up his own firm.

          • He discusses pivoting the firm, staffing, and getting funding for marketing and scalability.

          • Chase talks about becoming CEO and the inspiration for the structure of the firm.

          • He discusses the challenges and goals of Dark Horse and its niche in public accounting.

          • Chase talks about the fear of external factors that could affect niches and the origin of the Dark Horse name.

          • He wraps up with words of wisdom.

          • Closing:

            • The episode concludes with Chase discussing the importance of being a dark horse and black sheep in the industry.

            • Shoutouts:

              • QuickBooks, Xero

              • 1 hr 30 min
              • 131 Business Guide for Accountants (feat. Geraldine Carter)

                Season 4 Episode 131


                In this episode of Accounting High, Scotty and Ackerman interview Geraldine Carter, a seasoned business consultant who has lived and worked in over 50 countries and now lives in Idaho. They discuss her background and the transformative power of travel, as well as her insights on the common mistakes CPAs make and the importance of value pricing and sales in accounting. Geraldine emphasizes the need for guidance rather than instruction for clients and the benefits of niching by vertical. She also shares her thoughts on spending versus waste and recommends a book. Tune in to learn more!

                Interview:

                • Geraldine discusses her experiences traveling around the world and how they changed her perspective on life and business.

                • She shares her decision to leave her first company and start her own business as a business strategist.

                • Geraldine highlights three things CPAs are doing wrong, including not using value pricing, not seeing sales as necessary, and telling clients what to do instead of guiding them.

                • She explains how niching by vertical can help CPAs differentiate themselves and attract ideal clients.

                • Geraldine emphasizes the importance of having hard numbers and plans and distinguishing between spending and waste.

                • Shoutouts:

                  • Jay Shetty, Climate Ride, Ron Baker

                  • 53 min
                  • Welcome to Accounting High: Freshman Year
                    Freshman Year Orientation at Accounting High
                    Tune in to Accounting High TV, coming soon to a YouTube channel near you
                    https://www.youtube.com/@accountinghigh
                    We are Accounting High.
                    We are a platform that pushes accountants to think differently about practice development.
                    We believe that our industry deserves content education that is actually entertaining.
                    We know that radical transparency is the key to opening up insightful conversations.
                    We ask unscripted questions to engage our industry in exploring new and unexpected ideas.
                    We believe that humor and play are vital ways for us to learn from our peers in the profession.
                    We strive to be a source of guidance that doesn’t pretend we’ve got all the answers.
                    We listen to our audience because we see their experiences as essential to enacting change.
                    We aim to pave the way for practice leaders to envision and achieve their full potential.
                    We know that accountants are ready to reinvent to find financial freedom and fulfillment in their work.
                    We believe it is time to bring the personal into the profession to inspire innovation.
                    We are Accounting High.
                    And we are here to continue to evolve the accounting industry.
                    ---
                    Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message
                    52 min
                  • 130 Fiercely Independent (feat. Liz Scott)

                    Episode 130 | Recorded August 29, 2022


                    Introduction:

                    • In this episode of Accounting High, Scott sits downs with Liz Scott, a consultant and entrepreneur who shares her journey of starting her own business and the importance of staying up to date with technology and cybersecurity. Liz talks about her passion for training others with apps and creating courses and the impact of Covid on her work. She also discusses the importance of cybersecurity and offers practical tips on staying safe from cyber threats. If you're interested in entrepreneurship, technology, and cybersecurity, this episode is definitely worth a listen!

                    • Interview:

                      • Liz discusses her experience starting her own business and pivoting to cloud-based services.

                      • She talks about her love for training and creating courses

                      • Liz shares firm hard numbers and the goals of her lab, as well as the origins and purpose of the Appy hour camp.

                      • The discussion also includes cybersecurity issues such as data leaks, security tips, and the importance of being prepared for a hack.

                      • Closing:

                        • The episode concludes with Liz offering advice on preparing for cybersecurity threats and emphasizing the need to be smart, not fearful.

                        • Shoutouts:

                          • Stacy Kildal, Slack, Rob Smith, Microsoft, Zapier, William Murphy, Dawn W. Brolin, CPA, CFE, Andrew Wall, CPA, CMA, 

                          • 1 hr 23 min
                          • Conscious Consumption (feat. Maddy Reeves) | #SocialStudies

                            Season 4 Episode 56

                            Today’s guest is Madeline Reeves, Coach, Creative Consultant, and the Founder & CEO of Fearless Foundry, a creative consultancy built for founders who believe their work in this world is to rebuild it for the better.

                            Hosted by Scott Scarano, What is Conscious Consumption? How can we apply it in our lives and how can it affect us? Today’s episode is not for the conservatives, or is it? Our FEARLESS host and guest tackle politics, religion, sexuality, technology & substance addiction, and more uneasy topics that most of us won’t discuss publicly. Why, you ask? Because they aren’t afraid to get personal.

                            • It’s a hard time to be a human in America right now

                            • I could grow my business so much more if I didn’t have to think about this stuff

                            • How can I use that power and privilege to support other people?

                            • One of my first responses to all of this Supreme Court stuff was I’m exploring dual citizenship

                            • There is no incentive to change until an external factor comes in and makes it difficult for them

                            • A woman that isn’t afraid of getting too political, too personal

                            • You can live an entirely sheltered life in this country and have an opposite experience than your neighbor because of what you surround yourself with

                            • Our phones are making us lose our connection

                            • This is an addiction we’ve created as a culture

                            • Conscious Consumption: a level of conscious awareness around what are the intakes I’m putting in

                            • I like real-life interactions better… I get the privilege because I have a podcast where I get people to come and I get to have a real conversation

                            • Conscious consumption of anything in your life makes your life intentional

                            • I love working with accountants because you all have the propensity to touch, influence, and advise businesses of all shapes and sizes

                            • All the Shoutouts:

                              Madhappy, Xero, QuickBooks, Boris Johnson, Bernie Sanders, Dave Chappell, ALOK, R Kelly, Finding Fearless, Hillary Elman

                              ---
                              Send in a voice message: https://podcasters.spotify.com/pod/show/accountinghigh/message
                              46 min
                            • 129 Perfectly Imperfect (feat. Keila Hill-Trawick, CPA)

                              Episode 129 | Recorded January 30, 2023

                              Accounting High is supported by our Booster Club Members

                              Thank you AppStream! Powered by the GrowthLab

                              Music Video for Simple Tasks!

                              In this episode of Accounting High, Scott interviews Keila Hill-Trawick, a CPA who is doing things differently in her own firm called Little Fish Accounting. Keila shares how she got into accounting and the story behind the unique name of her firm. She also discusses her team, niche, priorities, and the apps they use to improve productivity. With a focus on community, Keila shares some great insights on how to stay motivated and continue to grow in the profession. This is an episode you won't want to miss!

                              Interview:

                              • Keila talks about her journey into accounting and starting her own firm

                              • They discuss the importance of doing things differently and why she chose to focus on smaller clients

                              • Keila shares the hard numbers of her firm and her role in it

                              • They discuss the importance of having a strong team and niche

                              • Keila talks about her priorities, communication tools, and the apps she uses to increase efficiency and capacity

                              • They touch on the importance of community and how March Appness can help choose the right tools

                              • Keila also talks about the books that inspire her and the importance of embracing failure and taking breaks

                              • Closing:

                                • The Simple Tasks rap

                                • Scott and Keila wrap up the episode

                                • Shoutouts:

                                  ClickUp, Slack, Karbon, Keeper, Drake, Tallyfor, Zapier, Fathom, QuickBooks, TaxDome, Thriveal, David Barrett, Expensify

                                  1 hr 5 min
                                • 128 Chat with a Guided Profession Transformer (GPT) (feat. Ed Kless)

                                  Episode 128 | Recorded March 1, 2023


                                  Introduction:

                                  • In this episode of Accounting High, host Scott interviews Ed Kless, a meta-consultant and business iconoclast. Together, they explore the art of asking effective questions, the value of strengths and weaknesses, and the importance of breaking the rules. Ed shares his insights on connecting music to superabundance and the accounting business, confronting our freedom, and confronting the challenges of the profession, including the cancerous timesheet. This thought-provoking episode challenges listeners to think differently about their work and the industry as a whole.

                                  • Interview:

                                    • what makes a good question?

                                    • Bringing gifts and identifying strengths and weaknesses

                                    • Ed shares how he met Ron Baker and how they became friends.

                                    • The importance of reading and becoming a Guide

                                    • Ed shares his love for musical theater and raps You Got Trouble.

                                    • The connection between music, super abundance, and the accounting profession

                                    • Breaking rules and The Chesterton Fence

                                    • The negative impact of timesheets on the accounting profession, alternative value-based pricing methods

                                    • The importance of managing the work, not the people

                                    • The value of questioning the present and confronting our freedom


                                    • 1 hr 27 min
                                    • 127 Ambitiously Crossing the Burnout Bridge (feat. Serena Shoup, CPA)

                                      Episode 127 | Recorded November 18, 2022

                                      In this episode, Scott talks to Serena Shoup, CPA about her journey from college to becoming a CPA and eventually starting her own business. They also discuss motherhood, work-life balance, personal branding, and the importance of being intentional with social media. Tune in to learn more about Serena's story and insights on building a successful career while still prioritizing family and personal growth.

                                      • Who is Serena?

                                      • Ambitious side hustles to motherhood

                                      • Building the business so that there was more family time

                                      • Business development and helping others

                                      • Music and creativity

                                      • The employees

                                      • What is work? Family burnout, little sacrifices

                                      • Delegation

                                      • Wanting to throw in the towel

                                      • Personal brand issues

                                      • Rebrand

                                      • Ego, teams, soft skills

                                      • Being relatable

                                      • Self-confidence and age

                                      • The future, the burnout bridge, social media

                                      • You are the product

                                      • Social detox

                                      • Social media manager

                                      • Being intentional

                                      • Wrapping up

                                      • All the Shoutouts:

                                        ADP, Microsoft Dynamics, Upwork


                                        1 hr 43 min
                                      • 126 Teaching Tax Therapy and Accounting as Art on #TaxTwitter (feat. Mary McDonald, CPA & Amber Gray-Fenner, EA) | #SocialStudies

                                        Episode 126 | Recorded August 1, 2022


                                        In this episode of Accounting High, Scott hosts Amber Gray-Fenner and Mary McDonald to discuss various topics related to accounting and art. Amber shares her childhood and move to New Mexico, her experience in Albuquerque, and her insights on changes in the accounting industry. Mary discusses her origin story, the size of her firm, and how tax and accounting can be like a puzzle. They also talk about accounting as an art, the importance of authenticity, and finding creative outlets. The guests wrap up the discussion by emphasizing the importance of tax therapy and thanking Scott for his time and insights.

                                        Interview:

                                        • Amber's childhood, moving to New Mexico, and experience in Albuquerque

                                        • Changes in the accounting industry over the last 10 years and why she chose to take on accounting

                                        • Getting an EA versus a CPA

                                        • Tax with "nano-business," pricing, and writing and creative outlets

                                        • Tax therapy and not just focusing on the numbers

                                        • Dealing with good and bad clients, referring out and making mistakes, and retiring from employees

                                        • Automation and workflow management, working with paper, and waiting on clients

                                        • Mary's origin story, the size of her firm, and being a teacher

                                        • Tax and accounting as a puzzle, accounting as art, and getting connected to artists

                                        • Tiara squad, kids, and mother vibes

                                        • Being authentic and salty, sassy, and savory

                                        • Closing:

                                          • Wrapping up the discussion on accounting and art

                                          • Emphasizing the importance of authenticity and finding a creative outlet.

                                          • 1 hr 27 min

                                          About Accounting High

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                                          Accounting High is the premier practice management podcast for tax and accounting firm owners. Join us for conversations about running a modern accounting practice in the cloud. We are the next…