Catherine shares her journey to becoming an accountant and the influence of her parents' accounting practice.

The hosts and Catherine discuss the importance of personalities in hiring and working with clients.

They also talk about the dynamics of partnerships and the benefits of having aligned values.

Catherine shares her experience of starting her own firm and provides advice for firm owners.

The conversation ends with a discussion on the role of social media in connecting with clients.

Scott and Jason wrap up the podcast with Catherine’s advice to firm owner and her socials.

Dominion Enterprise Services

Reviewing the ABC Tournament and its impact on productivity and focus.

The importance of taking an email detox to reduce distractions and improve mental well-being.

Finding a healthy balance between work and home life to prioritize happiness and fulfillment.

Identifying the point, purpose, perspective, and prize in one's professional and personal pursuits.

Exploring the relationship between time, money, and happiness, and determining the ideal balance.

The role of accountability in setting and achieving goals, both personally and professionally.

Leveraging higher leverage tasks to maximize productivity and impact.

Understanding the two states of an entrepreneur: operating as a solo practitioner or scaling the business.

The significance of systematizing your firm to improve efficiency and streamline operations.

Repricing strategies and the power of email marketing in attracting and retaining clients.

Capacity planning and effectively managing workload to avoid burnout and maintain quality service.

Developing a plan of action to transition out of the firm and step into a visionary role.

Ryan's personal journey in finding his purpose and being driven by frustration with the accounting profession.

They discuss the value of not giving away knowledge for free and distinguishing between providing tips to individuals versus a larger audience.

Emphasizing the importance of offering transformation instead of merely sharing information.

Scott freestyles a rap on transformation.

Michelle discusses homework assignments for clients prior to consultations.

Strategies for setting appropriate consultation prices are shared.

Michelle's Breakthrough Sessions are explained, 

The importance of working with clients who demonstrate due diligence

Michelle explains why you should send invitations rather than proposals

Scott talks about GoProposal as a valuable tool for creating invitations

Michelle directs the audience to Abundant Bookkeeping for clients seeking transformation

The episode concludes with a summary of the Varsity Tips series.

Chad Davis, Ron Baker, Gusto, QuickBooks, GrowthLab, AppStream, FinDaily, Sage Intacct, Zapier

Scott and Ron share their initial reactions and thoughts after reading the book.

The concept of the striver's curse and the inevitable mental decline that comes with age is explored.

They discuss how different fields and innovations experience declines at different rates.

The idea of using knowledge to pivot and pursue new paths for personal growth is examined.

Scott reads Jasper’s A.I. book review

They challenge the notion that having goals is always beneficial for humans.

Strategies and approaches to counter the striver's curse are discussed.

They delve into the importance of acquiring crystalized knowledge and its application in different fields, including accounting.

Ron shares his perspective on writing books later in life compared to when he started.

The Sisyphean Curse and the dangers of growth for the sake of growth are discussed.

The awareness of death and finding purpose while engaging in business activities is examined.

They talk about applying ancient wisdom to everyday life and finding meaning in what we do.

Age is seen as mile markers in life and opportunities for growth and reflection.

The role of ancient wisdom and spiritual guides in navigating the second half of life is explored.

The significance of playing to one's strengths is highlighted.

The concept of Liminal Thinking is briefly discussed.

They conclude the episode with a discussion and debut of Scott’s newest rap

The Starfish and The Spider

Michelle introduces the concept of collecting information as a crucial aspect of sales.

Scott shares some of his unique and unconventional ideas for gathering information.

They discuss the importance of asking strategic questions

They engage in a roleplay to demonstrate good questions

They discuss the value of asking deeper questions to uncover the clients' underlying motivations and needs

The focus shifts from selling to solving problems for clients, showcasing the value of the services and expertise

They emphasize the importance of practice and continuous improvement in mastering the art of information collection for sales.

The episode concludes with a teaser hinting at the upcoming fifth varsity tip episode

Yelena introduces us to G-ACCON

The class dives into G-ACCON: Quickbooks versus Xero

Yelena demonstrates template customizations

The group discusses the benefits of templates

Yelena explains sharing templates

Yelena shows how to append data

The group learns about automating with G-ACCON

Yelena explains data refreshing

Corey asks about usage of G-ACCON with bank feeds

Yelena explains time and schedule triggers

The group talks about API

Scott asks about G-ACCON pricing

Scott asks about AWS

Corey asks what G-ACCON is used for most?

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Sharrin discusses her decision to exit the industry and her journey into tech startups and venture-backed startups.

Sharrin explains the factors that influenced her decision to exit and how she determined the right time to leave.

Sharrin and Scott explore the importance of evaluating financial numbers and setting exit goals.

The conversation touches on the challenges of hiring and the impact of personal choices, such as having children, on career decisions.

Sharrin reflects on the opportunity to sell a business and provides advice she wishes she had taken during that process.

The emotional aspects and traps involved in selling a business are discussed, along with the ultimate satisfaction of the decision.

They talk about what happened when Sharrin realized she wasn't ready for retirement after the sale and her transition into a new firm.

The structure of the companies Sharrin is involved in is discussed

They touch on the makeup of Sharrin's clientele and the importance of building trust with clients.

Sharrin and Scott discuss the importance of separating personal and business aspects.

Scott considers the question of whether he should exit and sell his own business.

They briefly discuss Scott's most recent raps and their musical tastes.

Sharrin offers parting advice for Scott

Scott and Michelle review the previous tips

Michelle explains why you need to set up communication to win

Michelle defines “rapport”

Michelle explains that clients buy the relationship and don't want to feel like a commodity

Michelle goes over keywords to remember for building rapport

Scott and Michelle give an example of how to build common ground with a client

Scott and Michelle discuss learning styles

Michelle tries to figure out Scott's learning style

Michelle gives example questions to learn learning styles

Michelle stresses the importance of keeping it personal to build rapport and to be unique

Scott and Michelle discuss problems in the industry surrounding rapport

They wrap up and give a teaser for part 4