Associate Creative Director & Copywriter Aaron Cathey returns to the podcast! Aaron is an award-winning copywriter now cranking out fun work at Highdive. He's put his strategic thinking and creativity to work for brands like Hotels.com (Captain Obvious) Microsoft, Molson Coors, Charles Schwab, Wingstop, Spirit Airlines, Groupon and Applebee's and more. Jake Brady's Patreon! is awesome. A mere $2/month gets you BONUS content not heard in the show!! Get a $75 discount on Masterclass, free T-shirt and consultation calls w me, go to https://www.patreon.com/respecttheprocess and show your love for the show. Join and be a part of our monthly Private Q&A via Zoom. Patreon patrons only. My online Commercial Directing Masterclass celebrated one year of helping filmmakers globally and has received 100% 5 star reviews. Plus we do a free filmmaker consultation call. Commercial Directing Bootcamp is August 28th, in LA and just a two seats are available. Limit 15 filmmakers. Check out the new Commercial Director Mega Bundle for serious mentoring and career growth. Thanks, Jordan This episode is 30 minutes, Part II is next week and both are sponsored by Oso Delicious Hot Sauce, the hot sauce made by bears. Flavorseeker Fun Pak's ship Friday's at 3pm. My cult classic mockumentary, "Dill Scallion" is online so I'm giving 100% of the money to St. Jude Children's Hospital.