I’ve been fortunate to shoot with Dan Councilor, Associate Creative Director at Leo Burnett, a few times now for Buick and it’s always a blast. Just as important, maybe more so, is the quality of the spots we make. Dan shares his journey to the Super Bowl LIV for Hummer’s EV with the king, LeBron James. Take a look:

Dan’s Super Bowl spot for the all-new Hummer EV w the GOAT.

We also chat about making ads just for fun, collaboration and how Dan hires Directors for his spots. Check out the work we chat about here.

Both my Commercial Directing Masterclass and Bootcamp are now at one easy-to-use link: Commercial Directing Film School. Bootcamp is 10.10.20 in LA. Join us if you can.

Thanks,

Jordan

This is an hour and 17 minutes. Enjoy! PS. Oso Delicious Hot Sauce is SOLD OUT! But we’re making more.