Ace The Gram

Learn how Instagram expert Tim Hyde helped grow today's iconic social media accounts such as TheLadBible.

Tim also chats about the new tool he has helped develop called Trufan which aggregates your most engaged and influential Instagram followers. 

Tim has run influencer campaigns for Apple, Spotify, Boohoo, has worked at Social Chain and is experienced and knowledgeable about social media.

Show Notes:

[0.45] How Tim got involved in The Lad Bible, launching Call of Duty etc

[1.45] Tim's background of wanting to be a journalist and his journey to working in social media

[3.30] How the strategy for big campaigns work e.g. launching Call of Duty

[4.46] How Instagram fits into the marketing mix for campaigns and the weight Instagram has in this mix

[7.50] Some of the things Tim takes into consideration when choosing influencers for influencer marketing for campaigns

[10.10] The different ways to work with influencers and which one is most effective for ROI

[11.45] Tim's top tip for small businesses wanting to start using influencer marketing

[13.30] Trufan https://www.trufan.io/  and how it can help you grow your personal or business Instagram account

[15.30] To find Trufan find it on Instagram at @trufan.io or check out the above website

[16.00] The biggest benefits of using Trufan

[18.03] The journey to creating Trufan and the hurdles to making it what it is now

[18.55] From growing LadBibe and Sporf etc, Tim shares his top tips for how to grow on social media nowadays

[20.56] Tim's advice for aspiring influencers and how they can position themselves to be a great option for brands to want to work with them

[23.00] Tim's advice for advertising on Instagram

To find out more about Tim check out:

@timwillhyde

@trufan.io

To find out more about Tash and Viv check out

@tastefullytash

@vivconway_

www.acethegram.com

Jo - the founder and CCO (Chief Cookie Officer) of Hello and Cookie talks to us about how she generates sales from using Instagram as her main marketing platform.

@hello_and_cookie has 8k followers on Instagram and gets over 2000 visits to her website every week (just from Instagram).

Jo talks to us about her experience using influencer marketing, giveaways and how she continues to innovate her business and her Instagram

Show Notes:

[1.55] Why Jo started Hello and Cookie

[4.49] How Jo continues to innovate and the importance of knowing your target market

[7.12] What drives Jo in her business and why she thinks you should focus your energy on your own product/service

[8.00] know your target market don't get lost trying to please everyone.

[10.05] looking at other peoples account objectively to see what you can improve on your own account.

[10.35] main ways to grow her account

[11.36] process for influencer marketing techniques starting small and now going to bigger accounts.

[13.04] 400 followers overnight with a giveaway. 

[13.53] utilizing stories with multiple influencers- the mentality of expecting nothing and gaining anything all little bits of exposure. multiple touch point with audience help in influencers the customer to buy. It all matters whether you are gaining followers or not. 

[15.30] how to pick an influencer that works with your brand- how to make it relatable to the influencer branded/ personalized may get someone more excited.

[16.58] How to optimize your chances of carrying out the best giveaway

[17.59] The detailed run-through of how to go about running a successful giveaway with another company

[20.34] Why Jo only works with most influencers once

[20.51] How Jo ensures she converts the traffic she gets from Instagram

[23.13] How Jo was motivated to keep going in her business and her small business tips for when you're starting

[24.30] Jo's top tips for starting out on Instagram and her business tips

[32.10] Why Jo stopped posting for a while on Instagram and why

To find out more about Jo visit @hello_and_cookie on Instagram

To find out more about Viv and Tash visit:

@tastefullytash

@vivconway_

Have trouble coming up with content for the gram?

Learn all the content creation shortcuts to make content creation easy.

SHOW NOTES:

1. Product Photography

Shoot in natural light and reflect back light with white paper

2. Editing:

Apps mentioned:

VSCO -photo editing

Scopio -photo app

Snapseed -photo editing

Facetune -photo editing

3. Send product to micro influencers who shoot good content

4. Unsplash for free high quality content

5. Canva for graphics/design

6. Canva on iPhone for story templates

7. Discounts at cafes/service for people to post your product

For more on Viv and Tash visit us on Instagram

Viv- @vivconway_

Tash- @tastefullytash

Whether you know her from her rainbow hair or her popular EDM music, this episode is an in-depth chat with the amazing Dara Hayes aka DJ TIgerlily.

As well as being one of Australias top DJs, Dara is a social media personality. She has over 600k followers on Instagram and has built a loyal online community.

Dara shares her Instagram tips for artists/musicians and entrepreneurs and talks about how she built her community.

This episode is sponsored by ADHOC- Digital Marketing Coaches. 

ADHOC  specialise in one to one coaching. They offer Google Ads programme with LinkedIn coming soon. ADHOC are perfect for those who want one to one personalised coaching.

Show Notes:

[2.27] When and why Dara started her DJ Tigerlily Instagram account

[4.02] How Instagram falls into the marketing mix for Dara and the impact social media has on her career

[6.20] Why Instagram is the most powerful social media platform for artists and how to use it to connect to fans/audiences

[7.06] Dara’s advice to other artists to optimise Instagram for their career

[10.42] How Dara’s hair had an impact on her career and it’s impact on her online presence

[12.30] How Dara balances a social media career and staying grounded

[15.08] To find Dara’s new Instagram account it's @our.soul.purpose

[16.02] Dara’s new podcast Our Soul Podcast is available on any podcast app - her music podcast is Team Tiger Radio

[17.00] How Dara makes her creative Instagram stories

[17.45] The ‘door doof/boom boom’ stories

[18.16] Creative ways to promote podcasts

[19.30] Rich Roll and how he grows his podcast

[20.37] The key changes Dara have noticed in using Instagram in the past to how she uses Instagram now

[21.20] Why Dara has diversified her Instagram accounts and split them into her different interests

[23.38] How personal content is performing on Instagram versus professional produced content

[24.52] What is next for Dara and what her vision is for the future

[25.55] Dara’s passion for animals

[27.23] Dara’s NZ animal farm trip

[28.30] Dara’s future planning

[29.21] What podcasts does Dara listen to?

• Rich Roll, The Healthy Hustlers, ATP Project, Plant Proof, Dr Kyle, Shameless

[31.50] The importance of varied interests and how to keep your passion alive

[33.20] The importance of hiring

[33.37] To find Dara:

Instagram: @djtigerlily

Spotify: DJ Tigerlily

Website: DJtigerlily.com

New Instagram @our.soul.purpose

Brendan Kane talks about how he build an audience of over 1 million followers in 30 days. 

Brendan is an expert at building audiences and has worked with celebrities such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham etc.

More than 50 million people worldwide have accessed the applications and platforms that were created for his celebrity clients.

Brendan shares his knowledge on audience growth, e-commerce sales, and personal branding.

Show Notes:

This episode is bought to you by ADHOC- Facebook marketing experts.

To get more information on ADHOC’s latest Google Adwords Accelerate Program or on ADHOC’s Facebook advertising services check out www.adhoc.help

[1.49] How Brendan build 100M followers in 30 days

[3.05] How Brendan creates his own high performing content

[4.15] Whether there is a difference in growing a personal brand or business

[4.31] How Brendan built tech platforms for Taylor Swift and what it was like working with her

[5.30] The best approach to build a brand profile on social media and how to use influencers/ambassadors

[7.05] How authentic Taylor Swift is

[7.54] How celebrities have to approach social media compared to the normal user

[9.48] How you know what type of content to start testing with for your account

[11.25] How to start small to not risk too much investment in the testing phase

[12.49] How to run content testing on Instagram

[13.50] The three testing techniques Brendan uses for social media content

[14.49] Testing content on 3rd party channels

[15.16] How to go about getting posted on other peoples channels

[15.45] Find out which channels share content that has an audience that is relevant to you - solidify relationships and reach out about them sharing your content on their channels

[18.03] How to actually reach out to channels to feature your content

[19.25] Should you use a lead magnet to drive Instagram traffic

[20.50] How Brendan helped Taylor Swift hit her first million dollar month and e-commerce and his e-commerce tips

[22.20] How Taylor Swift initially build her audience

[23.33] When you are being featured on influencers accounts -what’s the best way to be featured

[25.45] How you can stand out now as a small business

[27.27] Direct message ‘Brendankane' on Instagram or email [email protected] for the link for Brendan’s report for how to grow and test hook points and headlines

[29.13] www.onemillionfollowers.com to find out how Brendan grew 100 million followers in 30 days. In the book he also includes his friends strategies and techniques for growth

[32.19] Brendan’s number one Instagram growth tip

To connect with Brendan visit him on Instagram @BrendanKane

Email [email protected] or order his book at www.onemillionfollowers.com

To get on the waitlist for Viv and Tash’s new Insta Growth Membership group where you can grow your Instagram on a budget - go to www.acethegram.com/waitlist

To connect with Viv and Tash on Instagram visit:

Tash - @tastefullytash

Viv- @vivconway_

How User Behaviour Is Changing On Instagram and What That Means For You

In this episode, we go over the key differences in how people are using the Instagram platform differently to how they used to. 

We talk through the ways that you can optimise Instagram for maximum impact in today’s algorithm.

This episode is sponsored by ADHOC- Google Adwords Accelerate Program

To find out more check out about ADHOC’s google adword accelerate program check out www.adhoc.help/accelerate

Show Notes:

[1.09] How behaviour on Instagram is changing

[1.40] How this topic came to be and why people are using the platform differently now to the way they used to

[2.38] Why ‘vanity metrics’ aren’t always representative of the impact Instagram is having on your business

[4.18] How to find your profile visits

[5.41] The five key ways to make an impact on Instagram

[5.46] How to utalise UGC (user generated content) for social proofing 

[8.45] How to get the ball rolling on getting people to repost you

[9.55] Using IG stories to boost your brand - examples (Kayla @tribeskincare) 

[10.51] How to use IG story highlights to push aspects of your business you want your audience to know

[11.45] Why you should do FAQ’s as a story highlight 

[13.37] Announcement for Ace the Gram Membership Group

acethegram.com/waitlist for more

[16.39] Clarity of your message and determining your brand voice on Instagram

[18.05] @frank_bod as an example of a brand with a good ‘brand voice’

[19.25] How to create a brand voice avatar

[20.25] @Luckyluckynoodle and how they create a strong brand voice

[21.32] To have a live consult on the Ace the Gram podcast - www.acethegram.com/waitlist

[22.44] Summary of how Instagram user behaviour is changing

For more on Tash and Viv visit www.acethegram.com

Or check out Viv and Tash on Instagram

Tash- @tastefullytash

Viv - @vivconway_

Today's episode is with Anthony Svirskis: CEO of TRIBE -a self-serve marketplace connecting social media influencers with brands. 

Overseeing hundreds of influencer/brand campaigns has given Anthony a unique insight into what works when it comes to successful collaborations. 

Anthony gives us the low-down on how he sees influencer/brand partnerships working, the standard industry rates to expect and how to optimize Instagram for both parties.

Show Notes:

[1.18] Introduction to Anthony Svirskis

[1.53] What is the purpose of the ‘Tribe’ platform 

[2.20] The background of how Tribe came about

[5.05] How someone can use Tribe as a brand or as a creator

[5.57] The impact the Instagram’s algorithm change has had on the influencer marketing space

[9.30] How using Influencers who have already bought a brands product has improved the usual influencer-brand collaboration relationship

[12.06] What brands are using the platform and how big companies need to be to start using influencer marketing

[13.04] The key characteristics of a successful influencer marketing branded campaign

[18.07] The rates you should be charging as an influencer (Aus based)

[21.20] How influencer rates are determined

[22.25] Where influencer marketing is headed

[24.42] Advice for small business owners using influencer marketing

[29.38] Anthony’s key advice for how to use Instagram better as a brand or an influencer

Links to Tribe platform: https://www.tribegroup.co/

Below is the standard 'rates' card for influencers when charging brands.

Jane Lu left her career in corporate finance to start her second startup Showpo.

Showpo has never received funding, it makes over 30M per year, has over 2.9M followers across Instagram & Facebook and was named online retailer of the year.  

In this Ace the Gram podcast episode, Jane gives us the inside secrets on her Showpo journey and how she grew it to where it is today.

Jane also shares her best Instagram and social media tips.

Show Notes:

[2.45] How and why did Jane start Showpo

[3.50] Jane’s first business and why it didn’t work

[4.25] The role of Instagram in Showpo

[6.07] How Jane initially grew the Showpo account

[7.00] Jane’s Instagram tips for fashion brands

[8.13] Why you don’t need a fancy camera to have a successful Instagram

[8.44] Why Jane’s personal Instagram account is called @thelazyceo

[9.50] Why Jane thinks Showpo has grown so fast

[11.33] Why raving to Skrillex in Miami was a pivotal moment in Showpo’s growth

[12.19] What role Jane now plays in Showpo and how she balances the social media

[13.15] Why Showpo started their Youtube channel and the platforms they use for marketing

[16:00] Why social media is so important in advertising and building trust

[17.32] Why Jane started her personal brand and the pros and cons of having a strong personal brand

[20.00] Jane’s FB Group “Like Minded Bit*ches Drinking Wine

[20.40] Why Jane decided to do a public apology for Showpo

[22.30] How you can be authentic on social media as a business

[23.45] What’s next for Showpo

[25.50] Where Jane gets her inspiration

[26.48] How Jane gets her inspiration

[27.02] Jane’s advice for a small biz/influencer for using Instagram

For more on Jane check out:

@thelazyceo, @showpo

For more on hosts Tash & Viv check out:

@tastefullytash @vivconway_

Personal branding is an increasingly hot topic. 

This podcast goes over what a personal brand is, the types of personal brands, how to create and grow a personal brand, the pros, and cons of a personal brand and how to monetise a personal brand.

[1.25] Introduction to personal branding

[4.15] Examples of personal branding - being the face of a business

Kayla from Tribe Skincare 

[5.12] How Jane- the creator of Showpo has created her personal brand

[5.55] Why Gary Vay-Ner-Chuk is a personal brand known for his message, not one core business

[7.09] Why Tim Ferriss is a strong personal brand

[7.50] Pros to having a personal brand 

[8.15] How personal branding has helped @realradfood’s business

[8.44] Why personal branding is becoming more popular and why it is setting you up for future decisions/changes

[9.25] How you create value and get the ball moving on your personal brand

[9.48] Why it’s important to determine the value you’re creating for your audience

[11:05] @allaboutannieblog personal brand about Endometriosis

[12.00] Cons about personal branding

[12.39] Tony Robbins and his personal branding strategy

[13.15] How a scandal can affect your personal brand & your linked businesses

[13.48] Elon Musk’s personal brand pros and cons

[14.22] Logan Paul implications of having a strong personal brand when experiencing a scandal 

[16.20] Why YouTubers are such effective examples of personal brands and the influence they can have

[17.22] How to monetise a personal brand

[17.58] How Tash monetised @tastefullytash

[19.50] Strategies to monetise a personal branded account

[20.17] How affiliate sales work

[20.29] @theskinnyconfidential and how she uses affiliate sales

[21.42] @thefitfoodieblog and how she has created a service from having a personal brand

[22.48] Recap: Products, services, collaborations, affiliation sales

[23.03] How to grow your personal brand

[24.05] How travel influencers/photographers use collaboration for growth

[26.57] The common thread amongst successful personal brands

[28.37] Recap

To get in touch with Viv and Tash follow them on Instagram

Tash - @tastefullytash

Viv - @vivconway_

Pete has built his @achievetheimpossible Instagram page to over 1 million followers and his personal page to over 43 thousand followers. 

Pete has used Instagram to achieve his dream and is now showing others how they can achieve theirs using Instagram. Pete is a fellow kiwi and shares his tips and knowledge on how he grew his account and what he teaches his Instagram clients.

[1.30] Intro to Pete Bone 

[2.25] Why and when Pete started his account @achievetheimpossible

[3.45] How Pete decided to start an inspirational quote page

[4.50] How Pete went from being a teacher to a full-time Instagrammer and Instagram coach

[6.09] Pete’s technique he used to grow his account to it’s first 10 thousand followers

[7.18] Pete’s early commenting and engaging formula to grow his account

[11.23] What hitting 10k meant for connecting to other Instagram accounts

[11.46] @thinkgrowprosper is mentioned

[14.50] Why Pete built a personal brand and how it was different to building his brand

[17.53] Pete mentions the Ace the Gram podcast episode with Tobi Pearce - CEO of Sweat

[19.48] Why it’s not always numbers that matter on Instagram and the importance of what you’re posting

[23.11] How Instagram connected Pete with Lewis Howes 

[24.12] The coolest thing that has happened to Pete because of Instagram

[31.00] How Pete is funding his Achieve the Impossible life

[35.35] How to get the most out of Instagram coaching

[36.50] Pete’s 4 action points for you to grow your Instagram following & engagement

1. Know your ideal follower
2. Connect on a deeper level
3. ACC - Post authentic, credible, consistent content
4. Know your passion and know your purpose

Petes accounts:

Personal Account: https://www.instagram.com/peterjbone/?hl=en

@Achievetheimpossible: https://www.instagram.com/achievetheimpossible/?hl=en

More about Hosts Tash and Viv:

Tash Instagram: @tastefullytash

Viv Instagram: @vivconway_