Ace The Gram

Iyia Liu, 25yo kiwi serial entrepreneur is the founder of the following companies:

- Waist Trainer NZ

- Luxe Fitness

- Celebration Box

- Bambi Boutique

- Girls in Business

Iyia also stars in the reality TV show "Boss Babes"

In this episode Iyia goes over:

- what makes marketing successful on social media

- launch techniques for social media

- PR packs vs in-person trips for influencers

- what she's learned from all the businesses she's started

- her mistakes and lessons

- the importance of knowing your target market

Follow Iyia on Instagram at @iyialiu

For more follow:

IG: @acethegrampodcast

IG: @tastefullytash

IG: @vivconway_

 

 

Julian Bartram is NZ's only Shopify "local".

Julian is not only a Shopify expert but he's one of the masterminds behind @bodyfxnz - a body effects product business.

In this episode Julian shares:

- Tips for what to do with the traffic businesses get from Instagram - How Instagram can tie into email marketing strategies - Instagram tips for other businesses using Shopify - Features Shopify has to help Shopify businesses  (shoppable feeds, ads, etc) - The Shopify platform that makes influencer marketing easier - how they can use it/your experience with it - Instagram Tips from the insiders at Shopify   Julian has made a page on his website for our listeners! It includes what we discussed plus a special extended free trial at Shopify.    check it out here.    For more on Ace the Gram check out: IG: @acethegrampodcast IG: @tastefullytash IG: @vivconway_  

Why Instagram is the newest and most effective dating app for 2020.

We cover:

- Tips for how to use it for dating

- The levels of dating 'behaviour'

- How to optimise your profile

- What a "thrist-trap" is

- Our experiences

For more follow us on Instagram at:

@acethegrampodcast

@tastefullytash

@vivconway_

 

 

Today we deep dive on the following predictions:

• Influencer marketing will continue to grow but will need to become more dynamic to be successful. Gone are the days of a flat lay sponsored post converting
• Short videos will become more popular
• Grid posting will decrease - story posting will increase
• Shoppable feeds will become more sophisticated and more popular to shop on
• TikTok style feeds will increase in popularity - the rise of the TikTok influencer
• Brand voice and style will become more important - what distinguishes your content from your competitors??
• Captions + social good/society relevance will be more important to your Instagram strategy
• AR (augmented reality) will become more important (AR creators who make filters etc)

For more email [email protected]

Or follow us on Instagram:

@acethegrampodcast

@tastefullytash

@vivconway_

Know there's black hat Instagram growth techniques out there?

We go over all the techniques people use and discuss their pros and cons. 

We cover:

- Follow/unfollow

- Comment Pods

- Powerlikes

- Fake followers

- Bots

- Giveaways/loop giveaways

For more follow us along on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

Tash and Viv go over their personal favourite Instagram accounts. They break down:

- What the accounts are

- Why the account provides value to them

- What components of the account make it popular

- How you can use this information to make your account more popular

To find more follow Tash and Viv on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

 

This minisode answers Christine Westbury's question.

Her question was asking how you figure out the content that you should be posting for your Instagram account (how you figure out your 'content pillars'.

For more, follow us on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

Our first q&a episode!

This episode covers what you should be storying on Instagram, ideas for what to story and the winning strategies

For more check out Ace the Gram Instagram
@acethegrampodcast

@tastefullytash

@vivconway_

Tash and Viv interview Lauren and Corryn about their journey starting Kynd Community cafe in Bali.

You may have seen their distinctive pink "another day in paradise" wall on Instagram.

Lols and Coz (Kynd founders) reveal how they blew up their cafe using social media so it became a global must-visit destination. They discuss all the elements that created their success.

Lols and Coz chat about their Instagram strategy and how they've changed their food and cafe experience to reflect the changes in social e.g. from focusing on posts to focusing on stories by creating 'storyable experiences'.

This is a must-listen for all eatery owners + businesses interested in tips to make their business Instagrammable.

Kynd Community has also opened a new not for profit cafe "Give". They've also just released their first cook-book!

Check out their Instagram https://www.instagram.com/kyndcommunity/

Follow more from Tasha and Viv on Instagram

@acethegrampodcast

@tastefullytash
@vivconway_

 

[email protected]

 

 

Viv starts by talking about her snack choices   This episode goes over:  

• The key changes Instagram has had over the past year.
• What we think Instagram will do in the future
• The actions you can take to make sure you’re relevant on Instagram in 2019/2020

  These include:  

• The changes in user behaviour (likes, engagement)
• Figuring out your intention
• Influencer marketing - what you should focus on for a successful campaign
• The removal of likes and what that means for creators/brands
• The resources you can rely on now for your Instagram marketing
• Instagram Stories - why they should be your key focus
• AIMS Games - a case study from Ace the Gram. Why profile views show more than followers
• The modern-day user behaviour of using Instagram as a tool to find products and services (while leaving no trace). Lurker behaviour
• 70% of people look up a brand or service on Instagram before purchase
• Story views - instant feedback for brands
• Never before have we had such little difference between our brands and our customers

Key Messages from this episode:

1. Why the removal of likes is an opportunity and a positive change

2. The increase in lurking behaviour - the drop in engagement does not reflect how powerful Instagram as a marketing platform is (don't be discouraged)

3. Make storying the key focus of your Instagram strategy