Ace The Gram

BONUS EP

Today's episode goes over the proven tools and techniques we've given our clients + used ourselves to land clients and collaborations using Instagram.

We discuss the importance of having a personal brand + what investing in your personal brand will do for your career. 

This BONUS episode is in honour of the launch of Tash's new Instagram growth course for personal branding!  The Art of Instagram is a 3 month course will give you the exact steps to use Instagram to take you to the next level in your career.   The course has limited spots. Get your EARLY BIRD pricing ($500 off) ends before July so enrol now so you don't miss out!   Click here to check out the course   Questions? Email [email protected] or DM @tastefullytash on the gram   @acethegrampodcast @tastefullytash @vivconway_

This episode features an interview with our secret weapon to tripling our business - Suzanne Hoyne!

Sue has an extensive corporate background including significant roles at Adidas, Country Road, Bonds etc.

Sue also has small business experience as she currently owns the distribution rights to Sol Breads in Byron Bay where she lives and works alongside her husband.

The combination of knowing how to examine businesses finances and patterns, how to create a plan for success and her corporate + small biz experience make her an incredibly effective business mentor.

Sue goes over

- the patterns she consistently notices that cause businesses to fail

- what businesses are getting wrong when it comes to reaching their goals

- the tools to track your effectiveness in your business/role 

- how to make better use of your time

- the differences between corporate and small business life

- the biggest hurdles Sue has overcome in her own small business and what she's learned from these

- frameworks for success

If you want to ask Sue about mentoring you in your own business you can contact her via:

- Website https://suzannehoyne.com.au/

- Instagram @suzannehoyne

For more on Viv and Tash check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_ 

 

 

 

 

 

 

Today is a special episode!

It features our very own co-host Viv Conway's journey from starting to selling her first business Vivid Sportswear

Viv started Vivid Sportswear at university - she grew and marketed her business using Instagram. It was during this process where she learned a lot of the tools and techniques we teach our own Ace the Gram clients today

Viv covers:

- how she started her business at Uni when no one around her owned a business

- the struggles she experienced

- her top 3 learnings from her business journey

- how she sold and valued her business online

- what she wished she knew back when she started

- her advice for small business owners

- what she's learned from the selling process

For more on Viv and Tash check out 

@acethegrampodcast

@vivconway_

@tastefullytash

 

Today's episode features the founder and director of Pepper and Me - Cherie Metcalfe.

Today Cherie's empire include a subscription recipe group, a diverse range of herbs and spices and Cherie's new biz "Kitco" - a cookware range.

Cherie has over 6000 members just in her subscription recipe group alone and sells out products using Instagram as her main marketing channel.

Cherie has a cult following' who are avid buyers and users of her product range. 

Cherie discusses:

- how Pepper and Me started

- her advice for selling out products using Instagram

- how she brings her family and personality into her account

- what she's learned along the way

- Instagram tips for other biz's using Instagram for marketing

Follow Cherie on Instagram @pepperandme_

Follow Viv and Tash on Instagram at:

@acethegrampodcast

@tastefullytash

@vivconway_

 

We love a kiwi success story. Today's ep features: Zoe Schoeller-Burke.

Zoe is a designer based in New York (except for when COVID19 hits).

Zoe shares:

- her experience as lead designer behind Museum of Ice Cream (the Webby award winning Instagram account)

- Her design work for Simon Huck and his new brand JUDY (recently won a Hermes award for social design)

- her current experience as a senior designer at Utendahl Creative - a New York based branding agency with clients like Refinery29, Bandier, Milk etc.

- Zoe's tips and tricks for how every biz can utilise excellent design and appeal to their target audience on social

- Zoe's tips for a successful Instagram account - no matter what the industry.

For more on Zoe check out her website: https://zoeschoellerburke.com/

For more on Tash and Viv check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

This episode is a must listen if you're a marketing manager/director. 

We chat to Dom Hay - marketing strategist, owner of AdHoc digital marketing company.

Dom delivers strategic and and technical “how to” advice on figuring out your actual marketing plan.

Dom discusses the "marketing scoreboard" they run for their clients - which essentially creates a tangible process behind marketing so it is all measurable and actionable.

The marketing scoreboard is the perfect tool to showcase the work you do as a marketer to your boss and allows marketing to become a company effort instead of just the role of the sales/marketing team.

For more on Adhoc check out their website https://www.adhoc.help/virtual-marketing-directors.html

For more on Tash and Viv check them out on Instagram:

@acethegrampodcast

@tastefullytash
@vivconway_

 

After a heated debate over listening to headphones while running/walking vs not today we discuss:

The top reading material/listening material we've consumed over COVID19.

We go over which material we liked/didn't like and the key takeaways we personally learned.

Viv's picks:

- The E myth (why small businesses fail) by Michael Gerber

- The Seven Day Startup by Dan Norris

- The Barefoot Investor by Scott Pape

- Money, Master the Game by Tony Robbins

- Everything is Figureoutable by Marie Forleo

Tash's picks:

- The Purple Cow by Seth Godin

- Girl, Stop Apologizing - Rachel Hollis

- The Rabbit Hole podcast by the New York Times

- Shameless Podcast by Michelle and Zara

- The 5am Club by Robin Sharma (podcast on Marie Forleo)

 

Today's episode is all about reflection and re-direction. Now is the time to pivot your business and life so it's heading in the direction you want it to:

Questions to ask:

• What would you do if you couldn’t fail?
• What do you get lost doing?
• What do people often ask for your help with (whether this is a part of your biz or not)?
• What were you been naturally drawn to doing when you were small?

For your Instagram:

• Ask people or friends who follow you what they get out of your account the most
• Look at your statistics and find out who is following you, who has brought from you before, who often DMs you and engages with you content the most
• Realise what is important to your audience and your goals

Change your messaging:

• In your captions
• In your stories

For more on Viv and Tash:

Check out:

@acethegrampodcast

@tastefullytash

@vivconway_

Today we talk to the co-founder (Jason Goldberg) of the app making waves in the influencer marketing industry - Carro.

Carro is the all-in-one influencer marketing platform for eCommerce businesses. According to Carro it's the only influencer marketing software that helps brands discover, connect, and collaborate with authentic creators for free.

Carro essentially uses technology to give you the tools to connect with influencers who already love your brand.

We talk to Jason Goldberg about:

- how Carro started

- how you can use Carro for your brand to improve your influencer marketing efforts

- why Carro makes influencer marketing easier than cold reach-out

- Jason's insights into the influencer marketing industry over the past 8 years

- Jason's thoughts on the impact of COVID19 on the industry

To check out Carro for yourself click: https://getcarro.com/

For more on Tash and Viv check them out on Instagram:

@acethegrampodcast

@tastefullytash

@vivconway_

Today we talk to popular Instagram influencers (and couple) Christina Macpherson and Tom Paterson !

Tom and Christina have over 150k Instagram followers and have built a career off their creative skills.

With developing skills in modeling, photography, copy-writing, and story-telling Tom and Christina explain how they merged these to grow profitable careers.

Tom and Christina are known for their beautiful travel photography and stories they share from their adventures around the world.

We talk to Tom and Christina about:

- How they grew their followings

- How they structure their business - what the behind the scenes of a travel influencer looks like

- How they grew their businesses into full-time careers

- Their recommendations for creatives wanting to grow an audience and turn their skills into profitable careers

- How they've been impacted by COVID19

- Their projections for the influencer marketing industry post COVID19

- Tips for great captions

- Tips for building rapport with their audience

- Editing tips and tricks

For more check Tom and Christina out on Instagram

- @christinamacpherson

- @tompaterson_nz

For more on Tash and Viv check out

- @acethegrampodcast

- @tastefullytash

- @vivconway_