Ace The Gram

Malvika is style influencer and founder of "Style By Malvika, a popular blog on all things beauty and fashion. 

Over the years, she has partnered up with brands like Dove, Reebok and Uniqlo, and many others. Malvika has been also featured on Forbes India, Buzzfeed, Create & Cultivate, Refinery 29 and The Cut. Pixlee has named her one of the top 5 up and coming fashion influencers.

On the podcast, Malvika shares:

- how she stands out in a saturated industry

- her advice to other style and beauty content creators

- how HACKING effected her brand and her advice to not get hacked

- how she diversifies across different social media platforms and how she splits her time across each app

- coming to terms with self-she acceptance

- her thoughts on TikTok

- how she created a career from social media content creation

- the importance of doubling down on her niche

Check out her Instagram

@stylebymalvika

Check out more on Ace the Gram here

@acethegrampodcast

@vivconway_

@tastefullytash

Today we interview Thomas - one of the 3 founders of Spooked Kooks. Spooked Kooks created the world's first surfboards made from recycled plastic.

This episode is a window into the reality of starting and running a product business.

Tom shares:

- how Spooked Kooks began

- the impact COVID has had on the business

- the challenges business partners face and how to overcome differences of opinion

- the role of Spooked Kooks in Tasha's surfing life and Tash and Viv's Byron Bay surf trip

- running a business while juggling another job

- Tom's biggest learnings from starting Spooked Kooks and his advice to other product business owners

- the importance of investing in good content for social media

Check out Spooked Kooks here:

- Instagram @spookedkooks

- Website www.spookedkooks.com

For more on Tash and Viv

- @acethegrampodcast

- @tastefullytash

- @vivconway_

It's Instagram's 10 year anniversary!!!

In celebration of this momentous occasion we break down 10 campaigns that have cut through the noise online in 2020.

Social media is now a crowded place - however when you create an excellent campaign you can get EXCELLENT results.

We break down the following recent campaigns and reveal the common threads for how to cut through in today's day and age.

- @lushsmilesnz giveaway with @featuertouch_bycherie & @alyshiajoness

- Charli D'amelio & Dunkin Donut's "Charlie drink"

- Countdown + long-term ambassadors

- Ocean Spray juice + TikTok viral Fleetwood Mac skating video

- @annaleekemsley giveaway with @the.nest.nz

- Khloe Kardashian and @doseandco

- @good4me wishlist

- @davidattenborough joins Instagram

- @thankyouaus "Im In" campaign

- @newzealandguide hotel Queenstown giveaway

For more on Viv and Tash follow them on Instagram

@acethegrampodcast

@tastefullytash
@vivconway_

Todays podcast guest is Brooke Howard-Smith

Brooke is the CEO of talent agency WeAreTenzing. WeAreTenzing looks after talent such as 'How to Dad', Jess Quinn, Ricardo Christie and Israel Dagg

Brooke's history includes medalling at the X game, hosting TV shows such as 'Target' + starting multiple businesses.

WeAreTenzing started 5 years ago. Brooke shares how social media campaigns worked back then compared to how social media campaigns work now. 

Brooke also shares

- personal branding tips

- the secret to being a successful influencer

- the future of Instagram

- the future of Instagram shopping

- keys to create a successful campaign

- what Brooke has learned from his success in a variety of industries

- his thoughts on "The Social Dilemma"

- campaigns that make an impact

+ much more

For more on Brooke check out:

https://wearetenzing.com/

or @wearetenzing on Instagram

For more on Viv and Tash, check out:

@acethegrampodcast

@vivconway_

@tastefullytash

Today we interview Monique Porteous - Monique recently completed her thesis on Instagram Influencers.

As part of the thesis Monique analysed 1000 Instagram posts from 4 influencers. 

In today's episode Monique shares her surprising findings including:

- what colours perform the best on Instagram

- what clothes perform well

- how we can post our 'relationships' on Instagram

-  how we "read" Instagram images

- the 'trends' to jump on 

- how to jump on a 'trend' to go viral

For more on Monique check out

@monique.porteous

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash

@vivconway_ 

Today we cover all the latest news in the social media industry:

We cover the new NZ influencer regulations you need to know 

- See the full list of regulations HERE

We also cover;

- the latest on the TikTok ban in the USA

- how and why Only Fans is taking over the world

- Tasha's thoughts on The Social Dilemma documentary on Netflix

- Our recommendations include the 'School of Greatness" episode with Guy Raz and Lewis Howes

For more on Viv and Tash visit

- @acethegrampodcast

- @tastefullytash

- @vivconway_

Today's episode is a Q&A with Viv and Tash.

We cover Instagram questions + some personal questions. Tash almost cries - it's a wild ride...

We cover:

- how ATG started

- what was it like working and living together when you started ATG

- what motivates us to work hard

- how our Ace the Gram biz structure/dynamic has evolved and changed

- the interesting observation we have about social media right now (TikTok's impact on the music industry)

-the impact Covid has had on ace the gram and our lives

- our favourite parts of Ace the Gram's trajectory

- our advice for other business partners and how we've navigated being business partners

- who has had the biggest influence on our careers so far

- the books and podcasts we recommend

- who inspires us in biz and in life

- our biggest fears

- what people mis-understand about us

- our childhood dream jobs

- we answer whether boosted posts are worth the money or should you should set up an ad using ads manager

For more on Viv and Tash follow:

@acethegrampodcast

@tastefullytash

@vivconway_

Matty Scorringe is the founder and director of 'The Art of Surfing' Matty's has a background in pro surfing, he's been sponsored by Billabong, coached elite surfers and is now the NZ surfing Olympic coach.

Matty has recently launched his online surf coaching membership program which is gaining worldwide traction 

In today's podcast Matty covers;

- his background in surfing and his insights in the world of professional surfing

- how Leukemia changed Mattys life

- how surf sponsorships work and what sponsors look for 

- how social media has impacted the surfing industry

- how he became a surf coach and gained clients and elite clients

- what role social media had in his business journey and how he built an audience

- Matty's advice to coaches for scaling their businesses and launching an online program

- Matty's advice for growing a loyal and targeted social media audience even when you don't feel like you're naturally good at social media

Check out the art of surfing at

https://www.theartofsurfing.co.nz/

Instagram: @theartofsurfing

JOIN SNAP MY SNAPS HERE

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

Myth or truth?

• shadowbanning - is it a thing?
• Will switching to a business Instagram profile mean my profile will reach less people?
• Should I be using hashtags or are too many bad?
• Do I still need to post everyday?
• What weight do likes have in 2020?
• Does more likes and followers mean a more successful Instagram account
• Does video content reaches more people than photos?

All the above questions answered in today's episode!

For more on Viv and Tash check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

Today we discuss the impact of social media on the world and the future of technology, politics, business

- Disclaimer - this episode contains opinions not facts

This episode contains;

- Tiktok - should it be banned?

- Politics + social media 

- "Smart technology" 

- USA superpower vs China superpower and what that means for social media and technology

- Regulation

- Cambridge Analytica (Netflix doco called the Big Hack)

For more on Viv and Tash check them out on Instagram 

@acethegrampodcast

@tastefullytash

@vivconway_