Ace The Gram

Today guest is serial entrepreneur Mitch Lowe.

Mitch is the director of 12 companies currently running over 200 shows annually, across a broad spectrum of artists and genres, as well as managing leading NZ artists and developing tech companies.

Mitch covers:

-  how his company runs over 200 events a year and the role social media plays in selling tickets

- Mitch's story and how he grew to the position he's in now

- Mitch's tips for upcoming musicians + how he secures event and artist sponsorship

- The role social media plays in musicians careers

- How musicians sponsorships differ from traditional influencers

- Mitch's recent experience with online controversy, trolls and how he turned the negative PR around

- What it feels like to be on the receiving end of online hate and how to manage it

- Mitch's charity he launched with Mitch James after the death of their close friend "Bring People Dancing"

This episode is a must-listen.

Connect with Mitch in the following places:

https://www.audiologytouring.com/

https://www.instagram.com/audiology_touring/

https://www.instagram.com/mitch_lowe/

Check out Viv and Tash:

https://www.instagram.com/acethegrampodcast/

https://www.instagram.com/tastefullytash/

https://www.instagram.com/vivconway_/

On today's episode we interview Lucy Blakiston - one of the three Kiwi girls behind "Sh*t you should care about" (SYSCA)

SYSCA has over 1.4 million followers and aims to "navigate through the thunderous news, politics and pop culture moments (and all the shit in between) that saturate your feed"

In our podcast chat, Lucy covers;

- how and why SYSCA started

- big moments for SYSCA and how it's impacted the 3 founders lives 

- how the girls grew SYSCA to over 1.4 million followers and the impact big celebrities have on their growth

- their plans for the future of SYSCA

- the impact of COVID on SYSCA

Follow SYSCA at @shityoushouldcareabout on Instagram

https://shityoushouldcareabout.com/

Or listen to the podcast: "The Shit Show"

_____

Connect with Tash and Viv at:

@acethegrampodcast

@tastefullytash

@vivconway_

Samantha Khater from Dessert Boxes Australia shares how her and her two siblings build a successful dessert box buisness.

Samantha shares her fresh take on social media marketing and the secrets to keep people coming back + how she generating sales for Dessert Box.

Samantha covers:

- how and why her and her siblings started Dessert Boxes

- how she grew their Instagram account to 122k followers

- her "character" strategy for stories and why your Instagram should act as a "channel" and a connection tool

- how Samantha generates sales for Dessert Boxes

- what it's like working with her siblings

- how COVID has impacted Dessert Boxes and her advice for businesses to thrive during current events

- Jane Lu's impact on Dessert Boxes

- the role of the "C" word in Dessert Boxes success

Check out Samantha and Dessert Boxes on Instagram at:
@dessertboxes

@samanthakhater

Connect with Tash and Viv at:

@acethegrampodcast

@tastefullytash
@vivconway_

21 year old Sarah Kelsey shares how she created her popular side-hustle "the One Up Project podcast.

By day Sarah works full time as an accountant at PWC. By evening she works on her "financial literacy" podcast "The One Up Project"

Sarah shares how she uses Instagram to promote her podcast and why she think's her audience is growing so fast. 

Sarah also covers:

- advice for starting out

- how to create a successful side hustle 

- the tools she uses to create a professional and impactful Instagram account

- her financial advice and the lessons she's learned from her job and her podcast guests

For more on Sarah listen to her podcast "The One Up Project" or follow her on Instagram @theoneupproject

For more on Viv and Tash check them out on Instagram

@vivconway_

@tastefullytash

@acethegram

Todays episode goes over:

- The top 10 most highly paid influencers in July 2020 and how much they earn

- The difference in influencer marketing rates around the world e.g. UK vs Aus vs NZ vs USA

- What you should charge as an influencer in NZ or Aus

- What to expect as a brand when it comes to payment

- Influencer marketing tips for creators and brands

For more on Viv and Tash check them out on Instagram

@acethegrampodcast

@tastefullytash

@vivconway_

We're SO excited to announce in this episode the solution to the biggest issues our clients face when it comes to Instagram

We're launching "Snap my Snaps" - the connection tool for content creators (NOT influencers) and brands who need content!

It doesn't matter about the following of the creator, it's only based on the skill and style of the creator.

Brands can post jobs or ways they want their product shot and creators can submit their Instagram profiles as a portfolio to be picked for the job.

Listen to the full episode for all the details

Join the FB group HERE

Sign up to the website HERE

Today's guest is Natalie Norman – Founder of Growbright - the home of the airnest cot mattress.

Before starting her own company, Natalie worked for many years in her family business's corporate empire "the Comfort Group" - home of Sleepyhead beds. 

Natalie shares the transition from the corporate world to starting her own small business and the role that having her own family had in her journey.

We ask Natalie about what it's like starting her own business, the differences in marketing for a corporate vs marketing for a small business and the lessons she's learned along the way.

This episode is full of value for both marketing managers, business owners and for inspiring Mums.

For more info on Natalie check out her Instagram accounts below:

@Growbright

@Natalie.norman_

For more on Viv and Tash check them out:

@acethegrampodcast

@tastefullytash

@vivconway_

Simone Anderson is BACK on Ace the Gram podcast.

Since we last spoke to Simone 3+ years ago she has:

- released 2 books, released a podcast, bought a house, spoken at various large events and gone through a multitude of the highs and lows of having a large following.

Simone talks:

- her new book "So Delish" check it out at your local or online bookstore

how she maintains a deep and personal connection to her large audience

- how she stays innovating and providing value to her audience e.g. her COVID cleaning challenge

- how she deals with online hate and online controversy

- how she's created such a diverse brand 

- what her mission is and what drives her

- the impact a follower's message had on her

- her TOP 3 tips for aspiring content creators/personal brands who are wanting to grow their audience

- what Simone's future plans are for her life and her brand

- how vulnerable she is on Instagram

Check out Simone on Instagram at @simone_anderson

For more on Viv and Tash check them out on Instagram:

@acethegrampodcast

@tastefullytash
@vivconway_

Today's bonus episode feature's Tash and Viv's top 5 recommendations for things they're loving right now.

These include podcasts the girls love, technology they're enjoying using + what's making an impact in their lives

Please note: None of these recommendations are sponsored

The girls also announce the NEW Podcast Facebook Community Group "Ace the Gram Podcast Community"

Today's guest-  Rochelle Sheldon is an award winning social media marketing queen. She's the founder of Joyable and Something Blue and was a 2018 Finalist for Social Media Marketer of the Year 2018 

Rochelle created a splash on Instagram when she launched New Zealand’s first bridal subscription box. The prize for launch included $5000 cash + cash prizes. We talk to Rochelle about how and why she had the confidence to launch this way.

Rochelle covers:

- how Instagram fits into the marketing mix

- the step by step process for a successful product or service launch using social media

- the keys to successful influencer marketing campaigns - how to choose the right influencer for your brand/service

- how the industry has changed over the last 6+ years (Rochelle has worked in the industry for 5+ years)

- why email addresses are still gold and the tips to grow your list

- what we should be focusing on in today's social media marketing world

- what actions push the needle forward when it comes to using social to generate sales etc

- the pros and cons of switching to being self employed

- the power of imperfect action

Check out Rochelle Sheldon in the following places:

Websites:

Joyable

Something Blue

Instagram:

@somethingblue.co.nz

@joyable.co

@rochellesheldon

For more on Viv and Tash check them out on Instagram:

@acethegrampodcast

@vivconway_

@tastefullytash