Ace The Gram

Growing a business in 2020 means effectively utilising technology.

We share the specific software and tools that we believe all successful businesses need for growth

We have tried and tested many over the years so we break down our favourites and the ones that have made the biggest difference

These include the likes of

- ActiveCampaign

- Lead Pages

- Thrive Cart

- Shopify

- Mailshake

- Teachable

For more on Viv and Tash, check them out on Instagram

- @acethegrampodcast

- @tastefullytash

- @vivconway_

Today we cover:

-the impact of COVID-19 on influencer marketing

-what influencers are getting right during this situation and what influencers are getting VERY wrong

-what influencers can do in the coming months to safeguard their careers

-what brands need to consider when conducting an influencer marketing campaign now and after COVID19

-statistics to be aware of - how these will impact your selling

-how you need to change your messaging for influencer marketing campaigns

-how COVID19 is changing what content we value from influencer

For more:

Follow Tash and Viv on Instagram at:

@acethegrampodcast

@tastefullytash

@vivconway_

Today we cover:

- the impact COVID-19 is having on different industries when it comes to their social media strategy

- what small and large businesses will have to do differently post COVID-19 lock-down

- how this lock-down is changing our future behaviour especially when it comes to online selling/buying

- what you should be doing right now on social media

- predictions for a post-COVID19 world

For more, follow Viv and Tash on Instagram at

@acethegrampodcast

@tastefullytash

@vivconway_

Tash & Viv bring today's episode to you from their individual isolation zones

They cover:

- What to post on Instagram if you're currently shut down

- Examples of great posting practices from businesses during COVID-19

- Why you should be using social media right now

- How to change up your content to be engaging but appropriate

For more check out:

@acethegrampodcast on Instagram

@tastefullytash

@vivconway_

We had the pleasure of having Hannah Mellsop  - founder of Real Rad Food BACK on the Ace the Gram podcast.

Since we talked to Hannah last (episode 3, 2 years ago) Hannah has scaled her raw cakes business from selling cakes at local markets to running a multiple employee business complete with a factory and nationwide shipping.

Hannah credits Instagram to her successful marketing in scaling Real Rad Foo. She gives her advice to businesses looking to do the same thing.

Hannah covers:

- How she initially used Instagram to how she uses it now

- The role of stories in her product launches

- How she collaborates with other businesses on social media to scale her own business

- How she balances what she shares vs doesn't share on Instagram

- Sales tips + techniques using social media

- Hannah's learnings from the past few years of growing a successful business

Find more about Hannah on Instagram @realradfood

Find more on Viv and Tash at:

@acethegrampodcast

@tastefullytash

@vivconway_

 

This episode features Tash and Viv's interview with Luke Kemeys and Ben Masters - the boys behind the group "Boys Get Paid".

Both the boys have their own respective businesses and have a proven track record of building audiences for these.

Luke explains how he generates leads from Instagram for his accounting business and Ben explains what makes content successful on Instagram (he's a professional videographer)

Ben and Luke offer insights into male "Instagram behaviour" and cover topics such as:

- growing an audience for a service-based business

- growing an audience if you don't have a typically "sexy Instagram" product

- how they've created a strong online community for Boys Get Paid and converted it to a real-life community

For more on Ben and Luke listen to their podcast BNL or check out their Instagram accounts:

@boysgetpaid

@nextadvisory.nz

@jonesroadnz

For more on Tash and Viv check out:

@acethegrampodcast

@tastefullytash
@vivconway_

Jay Reeve (one of the four directors behind @drink_pals) discusses all the factors that created the viral drink everyone is talking about.

The pastel-colored RTD, available in NZ has seen an unprecedented level of awareness and success - partly due to it's 2020 Instagrammy aesthetic.

Jay discusses the whole journey of Pals, how it came about, what factors went into the design and why he thinks it has blown up on Instagram.

Jay chats about:

- Creating a product that is shareable in 2020

- Balancing social media with real-life (his wife Anna Reeve is a well known NZ influencer)

- Why Jay thinks Pals will stand the test of time

- Plans + future strategies for Pals

- Tips for getting traction on Instagram as a brand

- How a brand like Pals came about

For more on Pals check out their Instagram @drink_pals

For more on Tash and Viv, check out:

@acethegrampodast

@tastefullytash

@vivconway_

 

 

Today's bonus episode features Tash and Viv discussing where they're at with their 2020 goals!

It includes tips and tricks for productivity, staying focused and their thoughts on success

For more on the upcoming Instagram workshops Tash and Viv mention on the podcast, the link is here 

For more on Tash and Viv check out:

@acethegrampodcast 

@tastefullytash

@vivconway_

This interview goes over all the things you wanted to know about the platform everyone's been talking about - TikTok

Tash and Viv interview Kale Panoho - an expert on TikTok and digital marketing who has worked directly with TikTok.

Kale goes over:

- What TikTok is and where he thinks it's heading - Whether TikTok is a good marketing option right now - How companies are using TikTok for marketing - Who the current audience is on TikTok and what content is performing well - How to become popular on TikTok as a creator - How TikTok is monetized - Why TikTok is so popular - Whether TikTok has longevity as a social media platform   For more about Kale check out Kale Panoho on Linked In or follow him on Instagram @kalepanoho   For more on Viv and Tash check out @acethegrampodcast  @tastefullytash @vivconway_

 

 

Ace the Gram interviews Instagram Icon and internationally renowned photographer Li-Chi Pan

In this episode we cover:

 - The changes Li-Chi has seen on Instagram over her years of an influencer/photographer - The role Li-Chi thinks photography plays in marketing in 2019 - Why Li-Chi started her Instagram account - Li-Chi's tips for content creators + brands using Instagram to market themselves - The balance between being "an influencer' and "a photographer' - Insider knowledge into "influencer trips" + getting work   Check out Li-Chi on Instagram at @lichipan For more of Ace the Gram follow them on Instagram at: @acethegrampodcast @tastefullytash @vivconway_