Ace The Gram

In season 2, we zoom out and focus on the global impact of Instagram on different industries!   We cover:

• Why Instagram is such a powerful marketing platform in 2019, we touch on its impact on the travel, food and fashion industry

• Where we are headed for social media marketing in the future.
• The Museum of Ice Cream
• How Instagram impacts each industry
• How 'content creator' is now a career
• Victoria's Secret, Instagram, Rihanna and diversifying beauty standards
• How the Kardashians have shaped pop-culture, social media, and social media marketing
• An overview of upcoming episodes

Follow along with us on Instagram:

@acethegrampodcast

@tastefullytash

@vivconway_

Email: [email protected] for more info

We are BACK!   Tash and Viv explain where they’ve been gone since season 1 (it’s been a year off podcasting).   They go over where they’ve been and what they’ve learned since season 1.   Viv:

• Rhythm and Vines
• Why she’s wearing biking lycra
• Disc golf nationals
• Governance - surf life saving

  Tash:

• Travel
• LA - my tour of First Media, one of our season 1 podcast guests
• Pop culture
• Watch “the intern”
• DJ Tigerlily
• Surf trip - The Art of Surfing
• @tastefullytash - my campaigns over the last year and what I've learned
• My thoughts on modern health and wellness
• My Hello Fresh commercial

  Tips: Any workshops/events/retreats you run, bring a photographer and maximise this content over all your social channels.   Tash and Viv also mention:  

• Influencer trips
• Breaking up
• The impact of having mentorships/business coaching
• Running a 2 day business networking event (our learnings)
• Running Anchor AIMS Games social media
• The "malloff" between Bayfair and Tauranga Crossing
• Plays, productions and "Wicked" 
• The Ace the Gram New Zealand tour

For more on us, check out our Instagrams:

@acethegrampodcast

@tastefullytash

@vivconway_

Sabrina Philipp is a 24-year-old entrepreneur making $100k/month helping others start and scale online businesses. 

Sabrina is an expert in using social media for business and uses it to generate 6 figure course launches.

Sabrina shares her social media tips and the business tips she’s learned from growing her own business and growing multiple 7 figure client businesses.

[1.20] How we met Sabrina in Bali

[1.55] Sabrina’s journey to having a 7 figure business at the age of 24

[3.00] How Sabrina got started in online business

[4.00] How Sabrina uses social media for 6 figure online launches for her business

[4.45] Why social media is so powerful for businesses and personal brands

[5.20] How Sabrina uses Instagram for her 6 figure launches and why the content she posts on her feed is different to what’s in her stories

[8.30] How you can have a service business and still use Instagram as a powerful tool in your business

[9.00] How much Sabrina puts out on social media about herself and if she ‘holds back’ at all for her professional image - it’s not about protecting information but about framing things in the right way

[10.33] Sabrina’s Forbes article was an influence on Sabrina’s business, Sabrina explains how you can leverage positive PR

[11.45] Why you shouldn’t just celebrate your victories with your audience but how you can create value that’s relevant to them and benefits your sales

[13.45] How to create urgency around your offerings after positive PR/influencers

[14.45] Sabrina’s core business tips (and mistakes she’s noticed) about how people use social media

[17.30] Why companies are turning to micro influencers and how you can use the science behind this in your business

[18.10] How can people get the confidence to put themselves in front of the camera for ‘live video’ and Instagram stories

[20.40] Why practise makes perfect when it comes to being in front of the camera

[25.50] Sabrina’s 3 core business tips for how to make money in your business now and in the future

[26.15] How you can figure out and get to know your target audience (“What do you believe to be true”)

[30.15] How to attract the right people into your life and into your business

[30.45] Why people don’t respond to ‘masks’ in your life and what that means for being authentic in your business

Find Sabrina on Instagram at @sabrinamphilipp

Find out about the Bali Mastermind and how you can work with Sabrina at http://sabrinaphilipp.com/

For more - join ‘The Intentional Entrepreneur’ on Facebook

 

Find Tash and Viv at www.acethegram.com

@acethegrampodcast on Instagram

Tash - @tastefullytash

Viv- @vivconway_

After almost 50 episodes interviewing the best businesses and personal brands on Instagram, we have broken down our top 5 learnings.

Listen to find out the 5 key things all successful Instagram accounts have in common.

The episode marks the second to last episode for our first season of the Ace the Gram Podcast!

Show Notes:

[1.13] Season one reflection and information on season 2

[3.08] The first of the 5 points and why your niche is so important

[3.29] Why it's so important to know your audience and who you're speaking to

[4.40] How you can figure out what niche you're in

[4.53] The second point - consistency and how to create it

[5.33]  Why showing up consistently and posting what your audience expects is important to your success on Instagram

[8.00] How to create clarity in your Instagram messaging and content

[10.16] What is your USP (unique factor/selling proposition) for your  Instagram account? What makes you stand out from the crowd?

[14.13] Ask people around you what makes you unique to help figure out your value

[14.25] What we have learned about how people grow on Instagram

[15.39] How successful accounts understand Instagram as a platform

[17.02] Why playing the long game is the key to success

[17.50] Tash and Viv's learnings and highlights from season 1

[20.24] Why we created Ace the Gram podcast and what you can expect from listening

For more info follow @acethegrampodcast on Instagram

Tash- @tastefullytash

Viv- @vivconway_

 

Find out how Kayla Jans uses Instagram to get her Eyebrow Microblading business booked out 6 months in advance!

Kayla doesn't even have a website yet and is booked out due to the demand she has created from her Instagram account @baybrows.

Kayla shares her tips for what makes a successful service-based business Instagram account.

Show Notes:
[1.24] When did Kayla start Bay Brows Instagram account 

[2.36] Why we use Kayla's account as a great example of how to use Instagram for a service-based business

[4.08] The importance of having clear and honest images to showcase your service business

[4.33] How you can use images of your clients on social media

[6.00] How you can use Instagram for 'social proofing' for your business

[6.15] How to use influencers for a service-based business

[7.15] The importance of using Influencers early on in your business

[7.59] How to pick the right influencer when you're getting started

[8.32] What equipment Kayla uses to create content and the key things she makes sure she's doing to make sure her content is high quality and clear

[10.08] Photos vs Video and Kayla's thoughts on both

[11.38] How to effectively use story highlights for your business

[14.58] Kayla's advice for service/beauty brands for how to successfully use Instagram

[16.33] How you can find/make content for a service based product

[17.51] What mistakes does Kayla see businesses making on Instagram

[19.24] Why and how did Kaya start her business and the part 'Landmark' played in it

[21.02] How to transition into self-employment

[22.40] The realities of being self-employed

[24.33] Where Kayla gets motivation and inspiration from now

[26.15] How you can create your perfect eyebrow

Find Kayla at @baybrows

Find Tash and Viv at @acethegrampodcast

Tash- @tastefullytash

Viv- @vivconway_

 

Sarah Holloway is a Melbourne lawyer turned Funtrepreneur. 

Sarah owns Matcha Maiden, the popular Melbourne cafe Matcha Mylkbar, she hosts the podcast ’Seize The Yay’ and has her own following on @spoonful_of_sarah.

 

Sarah has successfully used Instagram for growing both her businesses and has built a strong personal brand. 

Sarah shares what she's learned from growing both.

 

Show Notes:

 

[1.30] Turning Sarah’s first question on her: what makes her relatable and what is the most human thing about her

[3.30] Why Sarah posts ‘raw images’  on her personal Instagram and how she keeps her personal Instagram and journey authentic 

[6.45] How does the way Sarah posts on her personal branded account differ to how she posts/uses her business accounts @matcha_maiden and @matcha_mylkbar

[7.55] Posting for what your community wants and how to stay ‘on brand’

[8.35] Why things like ‘style guides’ can help you with your consistency and voice on Instagram

[9.20] Why Sarah doesn’t post all her business news on her personal account

[10.20] How does Sarah balance her businesses and her personal brand

[13.30] Sarah’s advice for people with passion projects or businesses for finding structure in their lives

[17.30] Schedugram for Instagram scheduling + advice for staying on top of successfully running multiple social media accounts 

[18.10] The power of User Generated Content

[21.20] How to create a strong ‘voice, colour, style’ etc

[22.15] How to get people to create content for your brand when you don’t have a massive following

[25.10] How to make your business more Instagrammable

[30.30] The importance of outsourcing social if you’re not passionate about it

[30.50] Key mistakes Sarah thinks people make on social media/Instagram

[34.45] The importance of having a clear intention of why you’re using Instagram

[35.30] Why you should do an Instagram ‘cleanse’

[37.45] What’s next for Sarah

 

Check out Sarah on Instagram at

@spoonful_of_sarah

@matcha_maiden

@matcha_mylkbar

 

Check out Ace the Gram hosts Tash and Viv at

@acethegrampodcast

@tastefullytash

@vivconway_

Tom Hill, a 'Potter' from Mount Maunganui explains how he uses Instagram to sell out his pottery!

Tom has less than 3k followers on Instagram and consistently sells out every batch of pottery he makes. Tom shares his tips, his journey, why he got started his pottery and how Instagram has impacted his business.

Tom shares with us how to gain a quality following and how it's all about the quality of your followers, not the quantity. 

Show Notes:

[1.09] How Tom got started in pottery and the influence Japan had on him

[2.21] How long did it take Tom to start selling out his batches on Instagram

[6.06] How Tom uses Instagram for his primary marketing technique 

[7.44] How Tom built a "quality" audience and how it allows him to connect with new people all over the world

[9.49] How the Instagram algorithm favours new accounts and how to use it to your benefit

[10.18] The factors that have made @okapottery successful

[10.59] Tom's future plans for Oka Pottery and his life

[12.17] How Tom's cups are reusable and how he is passionate about keeping them NZ made

[14.12] Tom's expansion plans and staying niched and authentic to his pottery style

[15.13] What Tom gets the most engagement from

[18.35] The app to tell you the best time to post (WhenToPost or Prime if you're in the USA)

[19.06] Tom's advice to other small businesses wanting to succeed on Instagram

[19.55] How stories have changed the way people use Instagram

[20.47] How to stay real on social media but still post content you're proud of

[22.58] The importance of authenticity on social media for succeeding in the future

[23.19] The balance of being vulnerable on social media while still providing value

[24.23] Going live on Instagram

[25.50] How Tom can connect to his audience and get real-time feedback on his releases etc

[26.12] How Tom runs his pottery launches

[28.30] Tom's final advice for small businesses using Instagram or wanting to start using Instagram

 

 

 

 

 

Tasha Meys aka @tastefullytash has over 70k followers across her 3 Instagram accounts. She is also co-host of the Ace the Gram podcast.

Tash is passionate about the opportunities Instagram has given her as a platform to showcase her creative work. Tash's Instagram accounts have taken her all over the world and connected like-minded minded brands, creatives, business owners and friends. 

This interview is Viv interviewing Tash on her background and why she started Tastefullytash. 

Show Notes:

Tash [1:00] Why Tash started @tastefullytash

[2.55] Where Tasha's passion for health and wellness began

[4.37] Tasha's journey to starting Ace the Gram - how she got started in Instagram and the people who inspired her

- @healthyalways, @deliciouslyella, @thefitfoodieblog

[6.44] What life on her on terms means to Tash

[7.20] How Instagram changed Tasha's life and why that motivates her work for Ace the Gram

[8.40] Tasha's favourite aspects of Ace the Gram (and why it's not Viv :P )

[10.24] What Tash is excited about at the moment and how she stays inspired by the content she creates

[11.17] Why Tash never felt like a true artist growing up

[13.27] What Ace the Gram would look like if Tash ran it by herself or it Viv ran it by herself

[13.45] What Tash is excited about in the future

[14.55] Tash and Viv's goals for Ace the Gram

[15.17] The biggest misconceptions about Ace the Gram

[16.14] What Tasha's perfect room would look like

[17.35] What Viv's dream room would look like

[18.58] What is something Tash will never do again

[20.08] Why Tasha loves Taylor Swift so much

[22.24] Tasha's adventures at Outward Bound and why she spent 3 days and 3 nights in the bush by herself

[24.50] Who inspires Tash

- @tezzamb @elsas_wholesomelife @mikutas @gypsea_lust

[27.10] Tash on meeting Chris Pine

Check out @acethegrampodcast on Instagram

Tasha's Instagram: @tastefullytash

Viv's Instagram: @vivconway_

 

 

You hear her voice every week but never before have you heard Viv Conway's Instagram story!

Viv Founded Vivid Sportswear & Ace the Gram & has had over 4 years of experience mastering Instagram.

Viv has built multiple client accounts to over 30k and has worked with brands all over the world.

This is the exclusive interview featuring Viv and her journey with Instagram. Viv talks about what drives her, how Ace the Gram works and her tips for business owners.

Show Notes:

[1.05] Introduction to today's episode with Viv

[1.25] Viv has had over 4 years of Instagram experience, she has run a sportswear brand, built multiple Instagram accounts for brands and is the co-founder of Ace the Gram

[2.55] The impact Instagram has had on Viv's life and what it has meant for her businesses and her life

[3.30] The key changes Viv has noticed over the years of using Instagram for marketing and business

[5.15] The key things that are working on Instagram in 2018

[5.53] What makes Instagram Viv's favourite platform to use for marketing purposes

[8.20] How Viv has learned to 'game-ify' things and the pattern this has had in her life

[10.00] What Viv studied at University and why she chose this degree

[11.11] How Viv continues to grow and find challenges

[12.00] Why Viv decided to do an Ironman and her Ironman journey

[14.30] The part that naps play in Viv's life

[14.44] What drives Viv to keep challenging herself and do all the things she is involved in

[16.40] What people/books motivate Viv

Read- The Big Leap by Gay Hendricks 

[18.12] What lessons has Viv learned from being self-employed for a year

[21.46] Tash and Viv on their 'work wifeship'

[22.20] What is the big picture plan for Viv

[23.02] How Viv's entrepreneurship journey started

[23.35] Viv's financial mindset

[25.30] The difference between Viv starting Vivid Sportswear at University and her co-founding Ace the Gram

[27.01] Viv's favourite thing about her owning her own business

[26.13] Viv's advice for anyone starting a business

[31.52] Misconceptions people have about Viv

[34.13] The role of 'partying' in Viv's life

Closing notes: Read 'The Big Leap' by Gay Hendricks

To contact Viv or Tash find them on Instagram

Viv- @vivconway_

Tash- @tastefullytash

Follow @acethegrampodcast on Instagram

The Top 5 Mistakes We See People Making On Instagram and How You Can Avoid Them.

As Instagram develops and matures, key patterns have emerged for what makes a successful and unsuccessful account.

In this episode of Ace the Gram Podcast, Viv and Tash go over the top 5 mistakes they see people making on Instagram.

Viv and Tash have over 5+ years of analyzing client accounts and what makes an Instagram effective or not. 

Show Notes:

[3.08] The first mistake you could be making on Instagram - the lack of clarity around your Instagram intention. What do you want Instagram to be able to do for you?

[7.00[ The importance of focusing on your Instagram intention and not getting caught up in Instagram growth rumours and speculations.

[8.18] How to determine what your value is on Instagram e.g. the difference in the value @gypsea_lust and @thetastelessgentlemen provide.

[9.50] Why people don't magically find you on Instagram and how you physically bring in new followers to your account

[11.36] The changes in user behaviour and what that means when it comes to measuring Instagram success

[14.00] How to choose the right influencer for your brand/account and why it's important

[16.50] How to create great content and why it's detrimental to your brand to post average content

[19.48] Why @art_green is a good example of a person who puts out good content even though he's not a 'content creator'

[20.16] The 5 points wrap up

[22.00] Contact us at @tastefullytash @vivconway_ for your ideas on what you want in our second podcast episode of the week

Follow us at @acethegrampodcast on Instagram