On today's episode we interview the marketing executive of "Me Collective" - Bella Williams.
"Me" is a period care brand for the modern person.
"Me" is under the Zuru Edge umbrella and like all Zuru brands, launched with a splash. Hand painted billboards, launch events, influencer campaigns and a killer Instagram put Me on the map.
We chat to Bella about the following:
- how and why "Me" started - the ethos of the company and what makes them stand out in 2020
- the order of launching from design to product development to product photography and social media marketing
- how Me works with influencers and "people of influence"
- what the key ingredients are to a successful launch
- why Me markets using social media when they're a supermarket product
- how Bella keeps coming up with fresh content and caption ideas for Instagram
- what other initiatives Me has to open conversations and connect with it's target audience
- Bella's advice for other businesses launching in 2020 and what the key focuses should be
Check out "Me" on Instagram @Me_ or look for their products in your local supermarket.
Find Bella on Instagram @isabellaawilliams
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