Ace The Gram

The podcast episode which led to multiple Margaritas, 3 very intoxicated humans and an early night... ft. the amazing Christian Newman

Christian has shot to popularity through his Instagram account @lovefromyourdads. 'Love from your Dads' documents Christian and his partner Mark's journey of having their son - Frankie. 

Christian shares:

- the surrogate process for having Frankie (costs, paperwork, regulations)

- why he started Love From Your Dads and why he thinks it has gained so much traction

- controversy and how to share your life authentically on social media

- how Instagram has changed Christian and his family's lives

- what Mark things about Instagram 

- Edwards and Co - the brand Christian and Mark own and how business Instagram strategy is different to personal

- how Christian navigates brand partnerships and his advice to brands for effective Influencer marketing campaigns

- Influencer marketing prices

- how Christian's traditional job fits in with his Instagram work

- privacy and social media

Find Christian on Instagram at
@lovefromyourdads

For more on Viv and Tash find them on Instagram at

@acethegrampodcast

@tastefullytash

@vivconway_

Today we discuss:

- Viv's royal knowledge

- Youtube introduces new feature to address toxic comments

- Social media managers are crying out for help due to their increasing responsibilities. I detail a list of actions to make their job role easier

- Tiktok ads - what you need to know...

- Tiktok has partnered with Shopify In social commerce to make it easier for their merchants to use TikTok for business

- A kiwi campaign which got the attention of "the Rock"

- 100,000 money drop... the PR disaster that keeps on giving

- Conspiracy theories - Lonely + David Farrier 

- Snapchat launches horoscopes

- Snapchat's latest Bitmoji Fashion Options could help it lead the way in the next big eCom shift

For more on Viv and Tash check out:

@acethegrampodcast

@vivconway_

@tastefullytash

Today we interview the elusive Jordan Watson - Kiwi Dad behind the popular Youtube channel "How to Dad"

Jordan shot to fame after his video "how to hold a baby" went viral. 

Jordan talks to us about the following:

- how and why Jordan started 'How to Dad'

- what it feels like to have a video go 'viral'

- how social media has changed over time and how Jordan has changed his content

- how the structure of Jordan's career works

- what Jordan thinks the keys are to good social media campaigns in 2020

- how Jordan continues to keep his audience engaged

- Jordans book + the process behind his Ted Talk

- How Jordan comes up with fresh ideas and fresh content

- Misconceptions about Jordan

For more on Jordan check him out on every social media platform under "How to Dad"

For more on Viv and Tash check out:

@acethegrampocast

@tastefullytash
@vivconway_

In today's episode we cover:

- Black Friday... do social media sales still work?

- Instagram launches "guides" - everything you need to know

- The easy app to repurpose your TikTok videos as Reels without the TikTok brand

- Snapchat's answer to TikTok... why they're giving out 1 million A DAY to creators to join their platform

- A sad death in the tech world

- The Pope likes an Instagram model's photo

For more on Viv and Tash check out:

@acethegrampodcast

@tastefullytash
@vivconway_

On today's episode we interview the marketing executive of "Me Collective" - Bella Williams.

"Me" is a period care brand for the modern person. 

"Me" is under the Zuru Edge umbrella and like all Zuru brands, launched with a splash. Hand painted billboards, launch events, influencer campaigns and a killer Instagram put Me on the map.

We chat to Bella about the following:

- how and why "Me" started - the ethos of the company and what makes them stand out in 2020

- the order of launching from design to product development to product photography and social media marketing

- how Me works with influencers and "people of influence"

- what the key ingredients are to a successful launch

- why Me markets using social media when they're a supermarket product

- how Bella keeps coming up with fresh content and caption ideas for Instagram

- what other initiatives Me has to open conversations and connect with it's target audience

- Bella's advice for other businesses launching in 2020 and what the key focuses should be

Check out "Me" on Instagram @Me_ or look for their products in your local supermarket.

Find Bella on Instagram @isabellaawilliams

For more on Viv and Tash check out

@acethegrampodcast

@tastefullytash

@vivconway_

On today's social media and tech news update episode we cover:

- Instagram launches Threads - do you need it?

- Simone Anderson gets married!!! the wedding deets

- Instagram rolls out sponsored content options for Reels and Lives. 

- How Instagram has diversified their ad options for companies creating influencer ads

- Charlie and Dixie D'amelio drama - the "bratty" dinner and its backlash... our thoughts on this

- What to do when you get "scammed" by an influencer

For more on Tash and Viv check out:

@acethegrampodcast

@vivconway_

@tastefullytash

In honour of the launch of Bets Gee's second book, (her first was a global best-seller) we interview her about how she built her iconic brand - Magnolia Kitchen

Known for her beautiful cakes and delicious baking, Bets shares the highs and lows of growing her brand

She covers:

- how Magnolia Kitchen started

- how she built an Instagram audience of over 200k followers

- the role her family and the births of her kids had in her business journey

- the lows of business and what she did when she lost everything

- her new book and launching it in COVID 2020

- dealing with hate/controversy and it's affect on mental health

Get Bet's latest book in your closest bookstore or online. Visit Magnolia Kitchen cafe and boutique in Silverdale Auckland or check out @magnoliakitchen on Instagram

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash

Today's episode is the first in our new Tuesday + Thursday series. We are now releasing 2x episodes a week 

Tuesday's episodes will be all the latest social media and tech news you need to know

Thursday's episode will be guests + deep dives

Today's episode covers:

- the new update and how it will effect your growth

- what the update means for creating Reels

- Instagram shopping and how it will change the way we shop

- Parler, the new social media app created by conservative Rebekah Mercer

- how to make "text" posts gain traction

- the update on the TikTok USA ban saga

- + more

For more on Ace the Gram check out:

@acethegrampodcast

@tastefullytash

@vivconway_

Is your organic reach decreasing?

Today we discuss everything you need to know about FB and Instagram ads.

We answer questions like:

Do you need ads?

What type of ads should you use?

Should you boost/promote posts?

Do ads work?

Is organic social media dead?

All this and more...

For more check out:

@acethegrampodcast

@vivconway_

@tastefullytash

Do you find it hard to get great images for social media?

We've broken down the best ways to get social media imagery you LOVE without the hassle.

We cover:

- how to get the best results when using a photographer

- the power of planning + moodboards

- how to take great images yourself

- platforms and tools to help you create great content

- Snap my Snaps

Get the Ultimate photography bundle Tash mentions HERE

For more on Viv and Tash check out

@acethegrampodcast

@vivconway_

@tastefullytash