Ace the Sales - Simplifying Selling for Women Entrepreneurs

Want to skyrocket your sales? The secret behind doing that is setting up a structured business model. Confused? 

Don’t worry, join us in this exciting episode with Dr. Kate De Jong as we discuss the challenges that small women business owners face when trying to increase sales. 

Most entrepreneurs don’t map out a customer journey or create a selling model, which fails to build trust within the customers for their brand. 

Key Takeaways from the episode

• Map out a customer journey with proper steps that helps you to convert your leads into customers.
• Build trust in customers by offering them something for free. It can be anything based on your business like a checklist template or a product sample.
• Educate your customers, engage them and finally make them pay.
• Speak your client’s language by identifying their purchase motivators.

Listen to the entire episode as we speak to our guest who gives some great insights on creating a business model for women entrepreneurs. 

About the Guest

Dr. Kate De Jong - Award-Winning Coach, #1 Bestselling Author, Business and Marketing Queen.

Kate left her 15-year-long career in water engineering in 2012 to step out on her own and start her own business because she always knew there was something else she ‘should’ be doing. Passionate about forging her own path and doing things her own way, Kate has launched three successful businesses since 2012 and she now loves to spend her days helping others to do the same. The key to Kate’s success has been in cracking her own marketing code. She’s experienced first-hand how much easier it is when you have a powerful  brand, message and marketing strategy. She’s been perfecting the art of marketing and business growth for the past decade and she can’t wait to teach you everything she’s learned along the way!

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

One life — make it count!

A person with that philosophy, definitely leads a full life, prioritises what matters the most and is unfazed by setbacks. It is a pleasure to have as a guest on the show today Shwetha Sivaraman, who strongly believes that we are more than our names, work, designations, and labels as children, spouses, and parents. 

Calling herself an accidental entrepreneur, Shwetha shares loads of tips and insights on how to use writing and podcasting as a tool for self-expression. She tells how she keeps value creation, self-awareness, and authenticity at the core of whatever she does - even selling!

These are a few of the things she shares in this episode:

• How to overcome creative block
• Is it right to create sale-driven content
• Reveals what got her into life coaching
• Seamless integration of podcast in her business
• The initial entrepreneurial challenges
• Tips on authentic selling

About the Guest

Shwetha Sivaraman, is a writer, podcaster, yoga teacher, ICF Coach, and entrepreneur. She is an avid seeker always curious about maximising life and helping self & others unlock their fullest potential. She captures her learnings on life and living in her blog and podcast Being Meraklis. She co-founded a company called New Ver Me where she is working towards democratising access to coaching for students, early managers, and start up founders. She is also in process of writing her first non-fiction book.

LinkedIn :- https://www.linkedin.com/in/shwetha-sivaraman

Website :- https://www.beingmeraklis.com/

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

The journey from being an employee to an entrepreneur is never an easy one. For some, it is slow and organic. For others, it is a quick and snap decision. And for yet others, it is something that is just natural and meant to be. 

Let’s learn what was it like for our guest on the show today as she moved from corporates into entrepreneurship, what were her motivators to do the same, and how she took on the role of CEO as she emphasizes the role of people and following one’s passion throughout her journey. 

She also discusses with the host Roshni Baronia: 

• The power of working in the space of people development
• Challenges with selling as a new entrepreneur
• Her tips on handling rejection in sales
• How she made friends with selling

About the Guest:

Amita Jalan is the CEO of TrainCraft, a learning, and organizational development firm. She is known for her extreme passion for the field of learning and development. She has consciously developed her key skills for understanding organizations and their needs as a whole rather than the sum of their parts, including designing courses, intensives, and interventions proven to bring about insight-driven change and stimulate novel ways of thinking. She is a true role-model of walking the talk as she embodies the tools, concepts, and frameworks used in her programs. Her innate humor, warmth, and comfort with vulnerability create a safe space that allows participants to share their challenges and experiences with ease and authenticity.

LinkedIn :-https://www.linkedin.com/in/amita-jalan-b4802a39/

Facebook :- https://www.facebook.com/amita.jalan

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

Our external world is a reflection of our internal world. 

The level of self-awareness you have as an entrepreneur and the kind of attention you give to your personal development is a measurement of your success not only in life and business but also in sales. 

So to help you understand better how you can bring your most authentic and true self to each sales conversation, we have with us today Sonya Stattmann who shares with us her remarkable journey with some mind-altering insights, as well as some amazing tips to help women understand and know their self-worth.

We deep dive with her into a conversation to discuss: 

• How to align what we do in business with who we are
• Recognizing our self worth
• Having aligned marketing and messaging 
• Tips from Sonya on how she integrates her podcast as a tool to share her voice

About the Guest 

Sonya Stattmann has spent the last 22 years working with thousands of leaders around the world on personal development & growth. From emotional intelligence to energy management, she speaks on topics that help organizations & their employees thrive. She combines business & leadership with psychology & human behavior, to address the real challenges of our greatest struggles. She has a TEDx talk, hosts three podcasts, and works with leaders both online & in-person to help them find more balance and success. She is currently traveling around the world with her husband and two children.

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

Our guest for the day today is someone whose conversations start with just one question - What’s your Second Act?

With the intent to transform people\'s lives for the better, our guest, Archana Dutta is empowering people with the tools and resources for well-being and growth, assisting people as they undertake their journey of self-discovery, to open the doors to a brighter tomorrow. 

And she has not been doing this alone. She has the beautiful gift of bringing people together and building collaborations that deliver impact and purpose. So in this conversation, we are taking a peep into what it takes to build effective business collaborations. 

Join us in this conversation where Archana shares: 

• Her move from corporate to entrepreneurship
• The value and impact her work delivers to her clients
• Tips and mantras on how collaborations work in business
• Podcast as a tool to make business connections
• How to bring harmony in teamwork and manage multiple projects

About the Guest

Archana Dutta Founder & CEO at SecondAct,

Podcaster- Discover your SecondAct

After her decades-long journey in the corporate world, Archana quit her job with the hope of giving back. Realizing the importance of self-discovery and the tranquility that comes with following one’s heart Archana laid the foundation stone of Second Act; a place of re-discovery. An organization that hopes of providing anyone and everyone with the tools and opportunities they might be needed, to give wings to their desires and consequently help people in discovering their inner callings, dreams, and Second Act.

Podcast:- https://podcasts.apple.com/in/podcast/discover-your-secondact/id1563084544

Linkedin:- https://www.linkedin.com/in/archana-dutta-she-her-083b166/?originalSubdomain=in

Website:- https://www.thesecondact.in/

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

Education must never stop and as we move out of the structured learning environment of schools and colleges we should find avenues to keep learning going 

A book is the easiest and simplest way to learn because, in situations where we cannot have direct access to an expert, their insights and best practices that get captured in the form of a book become a great way to get mentored by them.

In today\'s episode of Ace The Sales, the host Roshni Baronia shares 3 must-read sales books for non-sellers. These are books that have helped her develop a new understanding of sales and even embrace it as a skill. 

So without second thoughts, jump right into the episode to get a quick summary of the books that Roshni recommends to fall in love with selling!

Mentioned in the episode are: 

1. Sell by Subroto Bagchi
2. To sell is Human by Daniel Pink
3. Never Split the Difference by Chris Voss

Free ebook Revolutionize the Sales Mindset 

PDF version

Kindle version

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your...

An entrepreneur who is also a podcaster harping on her love for music. Balancing acts as they call it - here is someone who is excelling at it!

It is our pleasure to have on Ace the Sales today, Bhargavi Swami, CEO of Excel Corporation, a company that has been recognized by Insight Business Magazine as the top HR consultancy and one of the top five by Silicon India.

As she talked to us about how small women business owners can market and sell their services, she also shared with us a lot of insights into how her podcast serves as a business tool for her.

Join us in this conversation where Bhargavi shares: 

• The business lessons she learned from her father
• The early days of taking on her family business
• Her encounters with the podcasting world
• How she leverages podcasts as a business tool for growth
• Tips on being different in a cluttered business category of HR recruiting
• Client communications that help her sell better
• Ways in which women entrepreneurs fall in love with selling

About the guest

Bhargavi Swami, CEO, of Excel Corporation

Podcaster - People Who Matter

Brand Owner - BPlogs                                                    

Bhargavi is a passionate HR & Media professional who has been the face of her organization since 2010. Involving herself in every aspect of the organization, she has learned the ropes of the company by working from the bottom upwards. Excel Corporation has received several accolades for being one of the top 5 HR Consulting firms in Bangalore as per Silicon India Magazine and among the top 10 HR Consulting firms in India as per Inside Success magazine.

Her podcast has been an Audible exclusive and she has also authored the book P for Podcast. 

https://www.linkedin.com/in/bhswami/?originalSubdomain=in

https://excelcorporation.in/

https://podcasts.apple.com/us/podcast/people-who-matter-podcast/id1444997853

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a...

This week’s Ace The Sales drop is an exceptional one as the host Roshni Baronia sits across a versatile entrepreneur to bring a male’s perspective to selling …and guess what, he admits with pride - he loves selling!

So that’s something we got to reel into, isn’t it? 

We have on our show today Udit Goenka who brings beautiful insights and stories on how he built his startups, got to love selling, and the nuggets that can help you to do the same.

Some of the things we touched upon with Udit are:

• The right approach to start a sales conversation with anyone
• Tips for developing patience and perseverance as you nurture a prospect for a long period of time
• Outreach strategies to connect with your ideal client
• Tips for aspiring entrepreneurs on building a startup 

Check out the episode to learn more…

About the Guest:

Udit Goenka started his career as a self-taught graphic designer at 16 and at 18 launched his first product around WordPress security, which did wonders for him to understand the power of financial freedom.

After being an integral part of two successful start-ups, his life changed when he launched his third startup, which failed miserably and changed his whole life, teaching him some valuable life lessons which included management, team hiring, and more.

This failure fuelled the idea of PitchGround -his most successful startup to date, currently valued at $20m as of 2022. PitchGround is a SaaS Marketplace that bridges the gap between early-stage SaaS companies and early adopters and small-medium-sized businesses. His proud moment was that PitchGround has done over $5m in sales as a bootstrapped company. He has recently re-launched Firstsales.io, an email outreach tool. 

In 2021, he started as an Angel Investor, and so far, has invested in 20 start-ups. Udit mentors some of them as a  give back to the community.

https://www.linkedin.com/in/uditgoenka/?originalSubdomain=in

https://pitchground.com/deals

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

The world of content marketing is filled with so many possibilities that in no time it can become very overwhelming and confusing. So this episode is dedicated to making sense of content marketing so that serves and sells. 

The host Roshni Baronia is in conversation with Marissa Pick, who specializes in digital transformation, social media strategies, and personal branding. Together they peel back the layers of how content marketing can work for small businesses.

She also discusses The steps to identify your audience and what they want to see from you The variety of ways to share your content, includes blog posts, social media, email marketing, and more.

Here are some steal-worthy points that are being discussed in this episode:

• How should one decide which channel of content marketing is best suited for them? 
• Best practices for the top channels that small business owners can use for content marketing
• Tips and strategies for selling through content
• Podcasting trends from the lens of a digital media strategist

Check out the episode to learn more…

About the Guest

Marissa Pick is the founder of Marissa Pick Consulting LLC, where she provides

strategic consulting focused on Digital Transformation, Content Marketing, Social Media Strategy, Personal Branding, and more. She utilizes strong communication skills to interface with key influencers and decision-makers and provides training and ongoing development while helping to strengthen stakeholder relationships. She has a proven aptitude for increasing traffic, driving sales & revenue, and a proven ability to improve the overall digital experience.

Honors include being named as one of Marketing Insider Group’s Top B2B

Marketing Experts to Follow, named as one of Design Rush’s Top 30 New Jersey digital marketing agencies, included by CVENT as one of the 20 Event Professionals You Should be Following, and more. 

Marissa holds a Master of Public Administration from Fairleigh Dickinson University, where she graduated with Honors. She received her B.A. in American Studies from Brandeis University.

https://marissapick.com/marissa-pick-consulting/

https://www.linkedin.com/in/marissapick/

Join Ace the Sales Club to be a part of a growing tribe of women business owners who dream, dare, and do amazing stuff!

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**

You learn best from people who have done it themselves and are willing to share their mistakes and milestones with the same enthusiasm.  To do that, we have with us today a leader who has grown her business from 3 Cr in 2007 to 100+ Cr today. She is Aakanksha Bhargava who is a constant inspiration to many women entrepreneurs and a role model for her team members at PM Relocations.

From the early days of joining her family business to taking on the role of CEO - Aakanksha shares her journey, decisions made, and pivots made in order to bring monumental growth and revenue into the business. She talks about frugal marketing and how she managed to organically grow her brand. There are some delightful and insightful tips she is sharing. 

Listen in now!

About the Guest

Born in Kolkata, India, into a business family, Aakanksha Bhargava is a successful woman entrepreneur of one of the leading global mobility companies, named PM Relocations. She is a 37-year-old Mompreneur, who has set an exemplary facade for the women’s position in an industry that has been stereotyped as a Male-dominated sector for ages. Under her leadership, the organization has been able to grow from a turnover of INR 3 crores in 2007 to closing around 100+ crores today. She believes in the quality-driven legacy of her organization and the leadership values and ethics that form the working DNA of the company.

Website:- http://www.aakankshabhargava.com/

Linkedin:- https://in.linkedin.com/in/aakanksha-bhargava-107783b

Join the waitlist for Ace the Sales Club

If you like what we bring within Ace the Sales Podcast, just hit the Follow/Subscribe button and consider leaving a review via Apple or Android phones

To get in touch with the host Roshni Baronia visit: www.roshnibaronia.com

**Ace the Sales is brought to you by Done-for-you-podcasts, a full-service podcast launch, production, and management company for experts and entrepreneurs. Get in touch to start your podcast journey**