Action Driven Podcast

It seems that interactive tools like quizzes, calculators, and worksheets are everywhere in 2020. On social media, in your inbox, on websites... But in 2007, this was a relatively new idea. And one company capitalized on it. We’re talking about Hubspot’s Website Grader. In this week’s episode of Action Driven Podcast, Talia and Ross talk about how Hubspot paved the way with it’s interactive tool that graded websites. This was the tool that everyone absolutely needed to try in 2007. And honestly, it’s just as popular today (with reason).  SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

There are two emotional triggers that affect (almost) all of our purchase decisions. (Hint: it’s only in the last few decades that these became popular.) Social image + self image. What we want others to think of us and what we think of ourselves. In this week’s episode of Action Driven Podcast, Talia and Ross talk about the importance of these two emotions and show you exactly how you can put them to work through the use of frameworks, templates, examples, and the success.  SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

Not everyone in your email list has the same interests. You may have audience members from the same industry, but in that industry, there are people with different jobs, different experiences, and different interests within the industry. So why would we ship the same content to everyone? A marketer probably won’t care about niche tech breakthroughs, and a tech person probably doesn’t care about niche marketing trends. In this week’s episode of Action Driven Podcast, Talia and Ross explain why you need to segment your email list into different buckets; regardless of size, how new your email list is, or what content you’re writing about. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/  

In this week’s episode of Action Driven Podcast, Talia and Ross go through the benefits of unsubscribing inactive audience members from your email list. Yes, you read that right! People that don’t open your emails are people who may not see the value of your emails, don’t have the time to check them, or maybe don’t look at that email inbox often. Regardless of the reason, your open rates and stats are hurting because of them. So why not remove them? (And then give them a chance to come back.) SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/ 

 The words “marketing” and “Reddit” don’t usually go together. Marketers tend to stay away from this channel for a multitude of reasons. But in this episode, we’re here to change all of that. Let’s start marketing on Reddit (with the right tactics). In this week’s episode of Action Driven Podcast, Talia and Ross go through all the ins and outs of marketing on Reddit and the huge value it holds. 

SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

Guests posts can be great for providing value for your audience on a topic you know little about, but what happens when a post is submitted from a friend/colleague with low value? Or if the post is packed full of their own promotion and links to their site? In this week’s episode of Action Driven Podcast, Talia and Ross go through all the ins and outs of accepting guest blogs (and when to say no to guest blogs), how to get your own posts featured on other sites, and other tactics you can start using when diving into the world of guest blogging. 

SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/ 

LinkedIn isn’t the stuffy social media channel everyone thinks it is. It’s a ‘social’ channel, and we need to start acting like it to harvest all the value it has to offer. In this week’s episode of Action Driven Podcast, Talia and Ross dive deep into LinkedIn to show you all the value LinkedIn holds and how you can use LinkedIn to promote your business, get new business, find really good connections and grow your network. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

Michael Jordan is the GOAT. Not only with basketball and a stellar career, but he taught lessons about his Nike shoe empire and how it all unfolded. Like, did you know that MJ wanted a deal with Adidas so badly he took his Nike offer as a pawn to see if they would take him? Answer was no, and thank goodness for that. This Action Driven Podcast episode dives deep into his career and everything marketers can learn about MJ. SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

Competitors: make sure they’re in your rearview mirror and you know what they’re doing, but don’t look too often because you’ll lose sight of what’s ahead of you. Confusing, isn’t it? There are things you need to look for when doing a competitor analysis and things that you don’t need to focus on as heavily. There are 3 key points when doing a competitor analysis, and we talk about them all in our newest Action Driven Podcast episode. Learn how you can properly monitor competitors and start driving results from them now.

SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/

Finding inspiration for Tweets can be challenging. Sometimes there’s a wave of ideas that will last for a few days. And other times it feels like being stuck in a creative rut. So what do you do when you don’t have any ideas or inspiration for Tweets? You go out and find some! Talia and Ross talk about all the different tips and tricks they use to find inspiration and share with you for both your personal and brand Twitter accounts. Find out how you can start finding inspiration on Twitter and start driving results now.

SUBSCRIBE to get all the latest: https://actiondrivenpodcast.com/