Action Driven Podcast

We’ve all heard the saying that “XYZ is Dead” by marketing gurus and pundits. In this episode, Ross Simmonds & Talia Wolf discuss the importance of running your own experiments when people suggest that channels are dead. During this episode, they define “Dead Channels” and highlight the three categories of dead channels. In addition, they outline exactly how you can actually discover these channels and use them to drive results.

Social proof is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In this Actionable Marketing Tip segment; Talia Wolf & Ross Simmonds discuss the power of social proof in B2B and why it’s often misused and lacking a story. In addition, they discuss the overarching point and purpose of social proof and how to leverage it to increase your chances of driving conversion.

What in the world does the British Monarchy have to do with marketing? You might be surprised but back in 1917, a British King did something that would result in the rise & growth of the British Monarchy as we know it today. In fact, it could be argued that his decision was a marketing & positioning brilliance. In this episode, we discuss the decision and how it can be applied to marketing in the modern world.

Do you remember the famous commercials when Apple released their Mac vs PC campaign? It was a battle of two giants and Apple did an excellent job at positioning themselves as the cool, hip and creative brand while painting PC as a boring, glitchy & unreliable brand. In this episode, Ross & Talia revisit these campaigns and apply lessons that marketers can take from this campaign and apply to marketing today.

Customer research and customer surveys are often overlooked but can uncover powerful insights and information that brands can use to write better copy, create better products and serve your customers better. In this episode Talia shares 4 powerful questions that she uses when conducting customer research, a powerful technique for getting better answers and some tools that you can use to run surveys at scale.

The very first episode of the Action Driven Podcast with Talia Wolf & Ross Simmonds. Our goal is to bring you actionable tips, actionable insights and actionable ideas that will help marketers and entrepreneurs unlock business growth & results. This podcast has two formats: Actionable Tips (15 minutes worth of marketing tips) and Throwback Thoughts (30 minute discussion around old ideas that work in a new world)