Action Driven Podcast

Instagram is one of the biggest social media platforms in the world. It has 1 BILLION active monthly users and an account for anything and anyone. Except for most B2B professionals… We have been told time and time again that Instagram is not for B2B marketers/professionals/businesses. But this is wildly incorrect. Instagram was made to connect people and we are all just people doing business with other people. Find out how you can start using Instagram as a B2B professional and start driving results.

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Bob Ross is one of the most underrated marketers of all time. Yep, I’m talking about THE Bob Ross with the perm and the paintbrush. In the newest ADP episode, Talia and Ross take a deep dive into Bob Ross’ marketing strategy and how he created evergreen content and tactics you can start using today. You won’t be the new Bob Ross, you will be even better.

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Are you passionate about something? Do people come to you for advice on a certain subject? Have you read the Harry Potter books more than once? If you answered yes to any of these (more or less the HP question), then you can be considered an authority on the topic. (Whether you knew this already or not.) In this podcast, In the newest ADP episode, Talia and Ross take a deep dive into how to build an authority around a topic and the simple steps you can start taking today to become a recognized authority in the space.

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Do you remember your New Year’s resolution? Yeah, us either. Goal setting can be challenging. Especially when the goal isn’t clear, if it’s being undershot/overshot, or if the goal is not a top priority. In this podcast, Talia & Ross take a deep dive into goal setting and how to create a 90-day achievable goal with a few simple steps. And the best part? After the first 90-day goal is complete, you can use the system again, and again.

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Description: Ah, the mysterious world of Facebook groups. Saying there’s a Facebook group for everything is an understatement. Any niche idea/topic/thing you can conjure will most likely have a Facebook group with like-minded individuals. Marketers can use these Facebook groups to get deeper insight on their target audience. In this podcast, Talia & Ross take a deep dive into Facebook groups and how we can leverage this certain kind of market research in our own marketing campaigns.

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Rosie The Riveter has been empowering us with her red bandana, big muscles, and strong eye contact for almost 80 years now. How has this campaign out-lived all others and is STILL seen in mainstream media? Well, it’s likely attributed to the imagery. The empowerment. And the CTA. In this podcast, Talia & Ross take a deep dive into Rosie’s success and how we can leverage this certain kind of imagery in our own marketing campaigns.

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When hiring a marketer, there are key things you need to know and look out for. The hiring process can be hard regardless of the industry, but in the marketing industry… it’s a little different. Here’s the first thing to ask yourself when hiring: “what is the mindset of a marketer you’re looking for?” In this podcast, Talia & Ross take a deep dive into the difference of talent vs. passion and why looking for the soft skills are crucial in the hiring process and what else to look for in the marketer.

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There are two things every brand MUST have (or at least they should). The first is a website... The second is an email list. In this podcast, Talia & Ross break down some actionable insights that brands and people can use to grow their email list. The strategies and tactics shared in this podcast episode are things that you can start embracing and using immediately if you want to start seeing more people subscribe to your email list. 

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Email subject lines are a gateway to connection. If you want to connect with the people on your email list, the best place to start is with a captivating & engaging subject line. It's often underestimated how important your subject line is when it comes to email marketing but a subject line can make or break whether or not someone scrolls pass or clicks your email. In this episode, Talia & Ross share some of their favorite email subject line formulas and how you can craft subject lines worth clicking. 

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Who would protest a software conference? Salesforce. That's who. In this episode, Ross & Talia take you back into time to share one of the most impressive publicity stunts in B2B software history when Mark Benioff and the folks at Salesforce held a fake protest against their then rival Siebel Software. This story outlines how one single protest was able to generate tons of press, plenty of new customers and put Salesforce on the map as the brand to watch in the CRM space in the early 2000s. 

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