Wordpress practically stole Tumblr. But what happens next? And what are the implications & lessons learned from this sort of thing that has seemingly escaped the public eye? We talk all about it in this episode of Actionable Audio: serious profit for serious marketers.

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Welcome back to another episode of Actionable Audio. Today we're going to talk about a concept that originated in personal finance, but makes perfect sense for content marketers.

And that's paying yourself first.

Digital marketing and content creation all depend on consistency of branding/messaging. Each day you create content, the bigger your authority and influence snowball grows. At DeepBridge Consulting, our mission is to get your brand in front of as many of your ideal customers as possible.

Welcome back to Actionable Audio:Serious Profit For Serious Marketers by DeepBridge Consulting hosted by Nick Williams.

On today's podcast, we cover how to create more effective content marketing pieces.

This simple model for content marketing success can be boiled down to these three pillars:

1. WHO?

2. WHAT? (Quick Win)

3. WHY? (Value Focused)

Implement this into the creation of your content creation flow and you will see a positive impact.

Don't forget to download our brand new podcast "a case of the mondays" video podcast. Episode 2 was released today and will be released every single Monday morning. You can find it on apple podcasts or on our instagram as well as the video content on our youtube page. 

This episode of actionable audio is about how to write long form content and high performing blogs in 60 minutes or less.

DeepBridge will continue to post Actionable Insights Episodes - In addition to that content, we will be producing our longer form, more authentic off cuff content which will be a video podcast called "Case Of The Mondays." We will post every single Monday morning to recap marketing and business news through candor and case studies. Be on the lookout for the next episode which will have it's own podcast feed as well as Youtube playlist on the DeepBridge Consulting Youtube channel.

In this podcast you'll learn 3 ways you can impact your digital marketing ad campaigns and start to create a better experience for your consulting or digital marketing agency.

This can apply to Facebook ads, Google ads, Instagram Ads, or anywhere you are measuring conversion on copy.

1. Beware Of Scope Creep 

2. Avoid Sales Based ROI Metrics 

3. Split Check Out 

If you implement these three things, you will surely have a much better experience with your paid ads campaign work.

Content marketing can be a grind. Coming up with new content ideas for your social media posts, blogs, podcasts, etc. can all be so stressful. When you are constantly on the hamster wheel of content creation, it can burn you out. But how do you step off? 

Today we're going to talk your solution to content burnout and how you can inject a fresh approach to maximizing your content that lets you conserve your creative energy while still producing high quality content.

In this podcast episode we talk about how your marketing strategy can be struggling if you are ignoring one major piece of the puzzle: the customer journey. Specifically I'll talk about what's going on at Barnes & Noble and how not even the biggest companies on planet earth are immune to the blowback from ignoring the customer and understanding what they want on their path to purchase.

When you don't adapt to the shifting consumer trends, you run the risk of suffering the fate of brands that died.

Content marketing is imperative to your business. Businesses that deploy content planning & strategy see a +400% growth in indexed pages which drives inbound leads and ultimately, conversion.

This week's Mailbag Monday comes courtesy of Theresa where we give you the keys to content planning success. We root our strategy in the idea of the "value ladder". Learn all about this concept and how to build content structure and path with a focus on the consumer.

Marketing mistakes: something we all make but avoiding them can really stretch your marketing investment and business growth.

In this podcast episode we'll be talking about some of the most known, and some not so known, marketing blunders that cost BIG. 

Let's face it - we live in a world of shrinking marketing budgets. The best way to ensure your business is future proof is by learning from documented errors and studying where strategies went wrong.