Actionable Audio Podcast by DeepBridge Consulting – Perceived Value, Friction, and Cognitive Dissonance Walk Into A Bar… Episode 4 is all about consumer sales objections and how their relationship with cognitive dissonance as well as how to overcome them. You'll get some real examples of smart ways to make this happen and how your brand or business can benefit from an understanding on these topics.

Actionable Audio Podcast by DeepBridge Consulting – Pains & Gains & Value Oh My! is the title of episode 3 and it's about how to quantify and truly understand what your consumer thinks about you. I'll give you some tangible tools to apply this to your business and see for yourself starting with the value in understanding pains, gains, and value at a deeper level.  

This episode of DeepBridge's Actionable Audio podcast includes a top from our mini series called Casual Friday. We are often walking through things at a fundamental and theoretical level in this podcast but this time we felt it would be powerful to walk through some live execution and real life examples. 

Actionable Audio: Value Propositions - The Secret To The Art Of Persuasion is our sophomore episode featuring more context about Persuasion. It really is an art form. And the top marketers are highly skilled in this area. But it's a very difficult idea to grasp because marketers hold on to the secret so tightly. The key to unlocking persuasion in your marketing messages lies with value propositions.