In this podcast you'll get an inside look at the new gear we're upgrading to in order to bring you even better content. We'll take a look at our new addition, the Panasonic G7 and our new glass, 25mm Leica lens for the Micro 4/3s system to bring you 4k screen share content. We are also upgrading the Elgato Camlink so we'll be sure to give you an overview of that.

It's an unboxing of sorts but the purpose is not necessarily to review the camera or lens. I will talk about them but if you have interest in that, leave a comment below and I'll make sure to get you a full in depth comparison review between the kit lenses and the premium Leica glass on both the G85 and the G7.

In this episode you'll learn the subtle ways Amazon is shifting shopping behavior to make their marketing work harder for them so you can, too. 

Amazon Day to most people is Amazon's spin on Black Friday. But Amazon has recently rolled out a service where you can pick a day conveniently for your orders to arrive. This is a profoundly smart move by the tech mega firm but there's also replicable things you can apply to your business that accomplish something similar.  We talk all about here - get actionable tips from a funnel we broke down for you. 

Want to know the quickest way to lighting your marketing investment on fire? It's not knowing the difference between these three concepts. 

On this episode of Whiteboard Wednesday by DeepBridge Consulting we talk about the relationship between marketing, branding, and advertising. Get it right, and enjoy a clear strategy with bulletproof tactics to back it up. Get it wrong and miss out on potential competitive advantages and thousands or even millions of dollars in revenue. 

With so much at risk, are you willing to not dive back into the fundamentals? Let's get into in this episode. 

This podcast is not only for startups but for any business that is lean and conscious of their marketing investment. You'll get a breakdown of three content marketing tactics this business can use to save them resources while effectively marketing to their target audience. 

This episode of Mailbag Monday by DeepBridge Consulting features a startup disrupting how you shop for groceries.

We'll touch on these three tactics to be implemented as well as work with this member of our free marketing community to ensure the execution of these tactics. Only members get the benefit of being selected so feel free to join for free in minutes today:

1. WHO, WHY, WHAT content model
2. Get Personal To Feel Empathetic
3. Incentivizing Consumer Adoption

If you put these tactics in place yourself, you'll notice your business and brand form deeper relationships with your customers and in turn, you'll notice a higher level or conversion across your content and your offerings.

In this episode you'll learn how to train your customer's behavior through a case study of how Twix recently used this marketing tactics to have greater influence in your brand's purchase intent. This very powerful concept is based on having a deep understanding of your brand or business's "job to be done" as it relates to the consumer. 

Market research can make or break your business. Knowing EXACTLY what the customer wants makes it easy to provide a strong customer experience.

This is why it's the most important element of your business growth but it's an area most businesses don't pursue. And if you are pursuing it, the fact is that your research participant is going to lie.

In this Podcast you'll learn why it matters that your participants are lying to you during research and how you can stop following flawed information that is damaging your insights and in turn your business.

Facebook ads: that's the topic of conversation in this podcast today. But not in the same way of all the dozens of tutorials out there.

You can find plenty of resources out there that do the whole start to finish routine. But not many who teach WHAT to write and WHY you should be writing it.

On this podcast you'll learn how to ACTUALLY write ad copy that converts customers. This applies to not only just Facebook ads, but any platform that requires a headline and a value proposition e.g., Instagram, Youtube, twitter, Google Ads, etc.

Learn some of the fundamentals so you can tell the right story to the most valuable customers and stop leaving money on the table.

Content marketing is not as simple as just writing what is in your head and hoping it gets traffic.

DeepBridge Consulting presents to you today via another episode of Mailbag Monday details on how each piece of content you create should have a specific purpose and all of it should be connected to guide your customers through an eloquent, cohesive journey that ends in the purchase of your products or further consideration of your brand.

Spoilers - last chance to get out guys.

This is covering my one big issue with Season 8 Episode 5 of Game Of Thrones. I want someone to point out what I'm missing - but I can't shake one major problem. But the implications, regardless, did find a way to impact how I continue to drive strategy for DeepBridge Consulting but also for our clients. It also comes down to empathy.

SPOILERS again, SPOILERS.

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So I think everyone saw Dany going mad coming. But the utter lack of empathy the show writers gave the whole situation as it played out was jarring. It was almost like we were experiencing something out of body. One could argue this was one of the most important thing to happen to all of the living characters in aggregate. Why not spend more time bringing along the audience to experience her emotions?

I think the show runners figured because this was in her blood, we'd get it. And honestly I can get behind that. But my issue was that we didn't get a sense of Dany's experience of melting the city. I'll prove a point: Did she have one single line of dialogue, gaze, or a glimpse of her reaction after she clearly went mad? The reason this is a problem because now her fall won't be as cathartic. It won't feel as good seeing her fall which means it certainly won't seem as redeeming when the good triumph.

Seeing the carnage of her actions is not the same as empathizing with her emotions. That doesn't mean we accept them. It actually more means we hate her at an even deeper level. But that's the sign of the best villains. It's why the characters with the best stories of victory were paired with the most dynamic villains.

But for me, Dany just went from nervous to wildly enraged. Which started making me think - how often do you do that with your sales copy? How often do your marketing ask for a sale, but did no work to qualify a lead? This episode will be a great reminder of how awkward the other side of the sale can feel when you don't do the work to bring the customer along emotionally.

It can feel hallow.

It can feel transactional.

And it seems like it's hard to come back from. Unless there's something happening I don't know about, I dont know how I'll ever see her realized as officially the mad queen. Jon Snow's ultimate victory won't feel as juicy. And your customers don't recover the way you think they do when you fall victim to this "plot armor" in your sales copy and marketing. You do more harm than good by choosing what's convenient.

So I urge you - next time you write something for your ad, your IG post, your blog, etc - focus on the emotional components. Take the reader along for the ride and tug and what makes them tick. Get their head nodding. Otherwise, you risk leaving the a very unmotivated customer feeling pandered.

3 marketing strategies can go a long way - especially when they are focused on the customer experienced.

Today's podcast by DeepBridge Consulting features Funnel Friday and 1800Contacts. This podcast we're going to talk about the importance of putting your customer first and focusing on these three tactics/strategies they deploy: 1. Subscriptions 2. Customer Experience 3. Customer Service

Learn how they focus on delivering the best customer experience to fuel lifetime value & customer retention.