Activate Your Audience!

Ever wondered how a high-flying corporate player transforms into a cannabis cultivation pioneer? Clent Baker, the brainchild behind the organic brand Papa Jesus, takes us on a wild ride from boardroom to the farm field, detailing how a personal situation—his father's health expansion via cannabis—propelled him into the heart of green entrepreneurship. Prepare to be riveted as we unravel the tapestry of his journey, the evolution of cannabis marketing, and the parallels drawn with historic industries.

This session peels back the layers on the necessity of a potent brand narrative in the cannabis sector. Clent, with his wealth of experience, illustrates the power of storytelling and the strategic savvy needed to cultivate a brand that resonates deeply with consumers. It's an intricate dance between honoring the legacy cannabis culture and embracing the modern business milieu, and Baker is leading the waltz. Listen closely as we navigate the rapids of branding, emphasizing community engagement, and the shifting tides of market strategy and perception.

In the throes of last year's cannabis challenges, Clent steers us through market saturation and regulatory mazes, sharing strategies for survival and success. His tale is one of resilience, bouncing back from deceptive dealings to thriving in a more fertile business environment. Accompany us as we dissect the reshaping of public perception and the crucial role of integrity in business, offering up a masterclass in the transformative power of green growth. It's more than a podcast episode—it's a lesson in entrepreneurial spirit and the art of thriving against the odds.

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

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Activate Your Audience!

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When Coss Marte speaks, you can't help but lean in closer. The founder of ConBody and ConBud has a story that's as uplifting as it is gritty—a tale of transformation, resilience, and the relentless pursuit of freedom.  This year, 2023 was a year where Coss didn't just break barriers; he smashed them, with ConBud, the world's first and only dispensary run and owned by formerly incarcerated professionals and the staple Prison Style Bootcamp, that is ConBody, which hires Formerly Incarcerated Individuals to Teach Fitness Classes. 

Taking his businesses to new heights with tripled revenue, emerging victorious from the grip of legal battles, and laying the groundwork for expansions, Coss promise to revamp the Bronx and New Jersey with the spirit of the ConBud and ConBody's unique philosophy and mission. Through the chaos and the calm, Coss's reflections on freedom invites us to ponder the liberation found in surrendering to the uncontrollable.

The saga of Coss's business growth is not just about numbers—it's about people, passion, and the profound impact of a community-led enterprise. The parallels between business development and the progressive nature of, life, physical fitness, and elevation stand out starkly. Coss and I chart the course of an underground operation transformed into a legitimate powerhouse, emphasizing the emotional equilibrium necessary to ride the rollercoaster of entrepreneurial life. Tune in, and you may just find the inspiration to harness the "six working geniuses" within your team, balance your energy to ward off burnout, and step into 2024 with a rejuvenated sense of purpose and the tools to make it your most fulfilling year yet.

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

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Activate Your Audience!

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Get ready for a profound conversation as we bring you Shelly Dominguez-Lieder, COO at Etched Communication, who is set to shed light on her riveting career journey and the lessons she’s gathered along the way. What's her secret to cultivating meaningful relationships? Discover Shelly’s concept of F.A.C.T: Fairness, Accountability, Credibility, and Truth, that underpins her ethos for nurturing connections, company culture, and client success.

As we delve further, we dive into the heart of agency culture. Shelly opens up on the critical role authenticity plays in leadership and why prioritizing her team's well-being and productivity is key. We also uncover current trends in sales, marketing, and customer behavior, emphasizing the need for leaders to be real, vulnerable, and true to themselves and the mission of greater good. 

Wrapping things up, the spotlight shifts to best practices for success in marketing and advertising projects. From keeping your finger on the pulse of the community to demonstrating the value of simplicity in marketing, and the pivotal role of active listening, Shelly's insights are invaluable. Get ready to take notes, because this episode is a treasure trove of wisdom for leaders, brands, and agencies.

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

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Activate Your Audience!

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Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

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If you've ever wondered how to turn overwhelming projects into impact-driven experiential campaigns, this episode is for you. We're thrilled to have experiential marketing maestro, Brad Jackson, founder and executive producer of Out of Office, with us to drop his wisdom and insights. Brad takes us on a wild ride, from his early days producing concerts in college to mixing it up with big brands and celebrities in the experiential marketing arena.

In this chat, we uncovered quantifying ROI in experiential marketing and dissect the challenges and unravel the complexities to reveal how leverage around customer experiences can boost your brand. We share our triumphs and our learnings in transforming customers into fans. Learn about the invaluable growth tools for freelancers, agencies, and brands in this bustling industry.

As the episode wraps up, we venture into the world of freelancing and its impact on personal branding. Here, we share our unique experiences and insights, discussing the thrills and spills of working for oneself. Brad steps up with some golden nuggets about using LinkedIn for networking and promoting your work. We also offer a glimpse into our upcoming trend report, featuring industry standard rates and top trends for the year ahead. Join us for this enlightening conversation and don't forget to share your thoughts!

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

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Activate Your Audience!

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Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

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Join us on a fascinating journey with Liz Lathan, the innovative and dynamic founder of The Community Factory. 

Liz reveals how her company works to create spaces where genuine connections are made and communities are built. Gain profound insights such as the importance of connection peer-to-peer, shifting focus from "return on ego" to "return on emotional connection," and stay tune to learn the essential elements of community encapsulated in the acronym: HAAAM

We also take a deep exploration into the vast benefits of community building for businesses. Learn how this approach can bolster a company's overarching strategies, and how the five integral pillars of community can be implemented for success. 

Liz shares her expertise on the concept of 'community as a service', a fresh and inventive idea that can support companies in strategizing for a thriving community. 

Explore the nuanced difference between a mere sense of community and a fully realized community. Join us in this engaging conversation with Liz Lathan on the Activate Your Audience Podcast. Let's unlock the power of community building together!

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

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Activate Your Audience!

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Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

Connect on LinkedIn

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Join us on an enriching journey into the world of client satisfaction with our esteemed guest, Brionna Simons from ThinkTrue. Brionna's diverse background and in-depth industry experience gives her a unique perspective on the power of representation and the importance of truly understanding the demographics you're trying to reach. 

We'll uncover the true essence of account management in experiential marketing, explore the obstacles of generic briefs, and discuss how personal experiences can shape our approach to work. This dialogue will serve as a mirror reflecting the importance of systems, value creation, and representation in today's marketing landscape. 

Switching gears in the second half, we delve into the heart of what makes a marketing experience successful: passion, collaboration, and continuous growth. We'll dissect the fine line between merely hosting events and providing engaging experiences, highlighting how strong agency-client relationships can birth creative and effective campaigns. 

And, as an added bonus, we'll share a secret weapon that can keep you ahead in this highly competitive industry: note-taking. See how capturing ideas can be your ticket to success. We guarantee you won't want to miss out on these golden insights into the exhilarating world of account executive role in experiential marketing.

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

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Activate Your Audience!

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Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

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Want to know the secret to running a successful event production agency? Join us, as we sit down with Marissa Saenz, the visionary founder of Rukaz Kultura, a marketing agency specializing in multicultural insights, strategic campaigns, and large-scale event productions. With over two decades of experience, Rukaz has left its mark on nationwide promotional campaigns for industry giants like Spotify, Red Bull, Pepsico, Neff and Fortnite, not to mention pivotal projects like The Tejano Tech Summit and The City of Houston initiatives.

In today's episode, we dive deep with Marissa, exploring the lessons, realizations, and 'aha' moments that have shaped her journey as an agency leader. Discover how she tackles constraints to ensure project success while maintaining sustainability and hear about the challenges faced when orchestrating massive events.

But it doesn't stop there. Marissa reveals her thoughts on leveraging the cultural and industry landscape to activate audiences by capturing attention and creating lasting value. You'll gain insight into the importance of team regroups, fostering personal connections, role duplication, and always prioritizing the guest experience.

Join us for an engaging conversation that uncovers the secrets of effective event production and brand activation. It's time to tap into Marissa's superpower in the world of marketing and event management. Don't miss this enlightening episode!

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

Subscribe to the podcast for more great episodes!

Activate Your Audience!

Share and comment below to let us know what you think.

Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

Connect on LinkedIn

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Welcome to another exciting episode of the Activate Your Audience podcast, where we uncover the strategies to create engaging experiences for maximum impact!

In this episode, we take a deep dive into the world of effective operations and experience design. Get ready to discover the secrets to activating your audience and crafting unforgettable brand experiences that leave a lasting impression.

Joining us as our special guest is Kelly Vaught, a partner at Be Core, a renowned Brand Experience Agency based in Los Angeles. With their expertise in experiential and events marketing, Be Core has partnered with powerhouse brands like NIKE, RED BULL, AMAZON, and TOYOTA, just to name a few. Kelly brings a wealth of knowledge to the table as we explore how they place experience at the core of their work, helping clients grow and fostering meaningful community connections.

If you're ready to elevate your brand activations to new heights, this episode is a must-listen. Kelly shares valuable insights on establishing a solid foundation for brand activations, nurturing a growth mindset, overcoming operational challenges, and finding true fulfillment in your career. Get ready to gain practical tips and strategies that will help you create remarkable experiences for your audience.

Check out the video episode on our Youtube channel!📺

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

Subscribe to the podcast for more great episodes!

Activate Your Audience!

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Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

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On this episode of  "Activate your Audience" podcast we discuss essential pieces of experience design, leadership, and producing impactful brand activations.

Our special guest today is none other than Arianna James, the CEO of Ari Ventures Unlimited. With her expertise in project management and consulting, Arianna empowers brands to flourish and establish impeccable practices for optimal growth, particularly in regulated industries. But that's not all – Arianna is also a maestro of experiences and an all-around delightful individual.

Tune in as we unravel the mysteries of using intuition and attention to detail as secret weapons in the realm of experiential marketing. 

Discover the best practices for executing brand activations within the boundaries of regulated industries. 

Join us as we explore how adaptability and empathy are crucial attributes that pave the way for lasting success.

And don't miss out on Arianna's invaluable insights about the human element in experience facilitation. Learn to take a deep breath and embrace your role as an experience orchestrator, being present and skillfully managing emotions to create unforgettable moments.

Get ready to activate your knowledge and tune in to this episode, where we unlock the secrets to maximizing the impact of brand activations and creating immersive experiences that resonate with your audience.

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

Subscribe to the podcast for more great episodes!

Activate Your Audience!

Share and comment below to let us know what you think.

Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

Connect on LinkedIn

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Welcome to another amazing episode of the "Activate your Audience" podcast! Today we delve deep into the world of successful creative campaigns and the art of captivating storytelling.

In an exclusive interview, we sit down with the talented Josh X from "WHILE YOU'RE SLEEPING." With a diverse skill set encompassing directing, cinematography, and content creation, Josh's insights from the music industry and artist management offer a fresh and unique perspective.

Join us as we uncover the secrets to planning triumphant campaigns that resonate with your target audience. We explore the invaluable strategy of leveraging both content and client collaboration, highlighting the importance of wearing multiple hats.

Learn the critical factors that underpin impactful storytelling. We unveil the top metrics for gauging success, not only from the client and stakeholder perspective but also from the audience's viewpoint.

Listen in for invaluable takeaways, including the power of being of service, the art of mindful observation within your niche, and the virtue of patience in allowing time for growth and improvement. Discover how consistent storytelling and authenticity serve as the ultimate drivers for achieving the highest ROI from your campaign, all while successfully reaching your project goals.

Tune in to this episode and unlock the keys to becoming a multifaceted creative powerhouse. Don't miss out on this insightful conversation that promises to Activate your Audience and elevate your creative endeavors to new heights.

Subscribe to the podcast for more great episodes: Activate Your Audience!

Share and comment below to let us know what you think.

Want to produce brand activations you are proud of? Learn more about our I3BA package, a THREE IN ONE DYNAMIC Brand Activation SUPPORT service for experiential teams, agencies, and brands. 

Subscribe to stay up-to-date on new episodes and join the conversation on Instagram, @beimperial let’s activate your audience!

Subscribe to the podcast for more great episodes!

Activate Your Audience!

Share and comment below to let us know what you think.

Need help and support activating your audience? Check us out here

Learn more about IBA

If you are part of an events team, brand, or agency seeking support to leverage your experiential projects, email us at [email protected]

Connect on LinkedIn

See our work