The other day I had the privilege to sit down with Scott Goodson, founder and CEO of StrawberryFrog and talk about how to ACTIVATE BRAND PURPOSE.

For the last 25+ years, Scott has worked with brands such as Google, P&G, Emirates Airlines, Walmart, Coca-Cola, Mercedes, and Truist.

Beyond having a purpose and talking about it...some brands and companies are truly aligning their talk with their action.

Scott just wrote a great new book on the subject...and it's called Activate Brand Purpose.

Check out his book at:

https://www.activatebrandpurpose.com/

For free resources and to check out our offerings, go to thesimplecompany.com