Most businesses lose focus on their most impactful activities over time. Adding “more” can allow complexity to creep in, and this is the silent killer of profitability and growth. Complexity leads to mediocrity, and mediocrity will eventually kill a business.

Simplifying creates leverage. It’s about two key activities: focus and design.

Focus: Identify and prioritize the highest-value activities while eliminating or delegating the rest. This applies to your best customers, offerings, processes, people—everything.

Design: Enhance the “best stuff” to make it more useful, enjoyable, functional, and aesthetic. This includes improving the front stage (propositions, customer experiences, etc.) and the back stage (systems, operations, etc.) of your business.

This is what Steve Jobs did when he returned to Apple in 1997, transforming it into the world’s first trillion-dollar company.

Once you’ve simplified and identified the most profitable areas of your business, the next step is to build systems around them.

Your systems should answer key questions:

How will you systematically generate leads?

How will you convert leads into sales?

How will you consistently deliver value at a profit?

How will you retain clients?

Your system should handle most of the heavy lifting, ensuring sustainable growth.

Scaling is where things get exciting. Focus on six key metrics that I call The Money Equation™. By scaling the most profitable, impactful areas, you unlock the power of compounding.

For example:

Grow your leads through referral systems, partnerships, and direct outreach.

Increase conversions with a better offering, enhanced sales processes, and improved skills.

Engage with past clients through relationship-building and follow-ups.

Retain clients longer by adding back-end offers and improving the client experience.

Improve margins with better business models, automation, and cost control.

In my playbook, I’ve identified over 100 proven growth multipliers. Implementing just a handful of these can more than double your profits in 6–12 months.

In Summary

Simplify: Find and focus on the most profitable areas of your business.

Systematize: Build processes that enable profitable, predictable, and scalable growth.

Scale: Implement growth multipliers to amplify your results exponentially.

This is my Simple Company Method.

Wanna work with me?

I partner with companies to implement this process and help you boost your profits + scale your business.

email: hello[at]thesimplecompany.com

Tobias

In this episode which I recorded for The Boundless Consultant (which is too important not to share here), I share three meta-level business models that you can leverage for more income, time, and freedom as a solo consultant or freelancer.

For a video version of it fo to (and subscribe)

https://youtu.be/ht6E6_OIuxI

If you want to work with me, send an email to:

[email protected]

Entrepreneurs are a special breed.

That's why we are not understood by "normal" people around us.

We're the crazy ones. The dreamers.

There is a special energy about entrepreneurs, isn't there?

That's why we need to find our tribe and stick to it.

Joining a community or mastermind group (like Original Minds) can be game-changing.

In this episode, I share why.

To learn more and apply for Original Minds Membership in 2025, go to:

www.originalminds.co/membership

It's been 16 years since I gave up my monthly salary as an employee. And it was a good salary too. But entrepreneurship chose me, and I just tried to resist it. But it came knocking, and I surrendered.

In this episode, I share four key meta-level lessons that I have learned from my years in the game.

If I had to start all over, I would not negotiate these...I hope you get value from them. 

You can also watch this as a video on my YouTube channel:
https://www.youtube.com/@tobiasdahlbergbiz/

Want to work with me?
I help entrepreneurs in the expert space build highly profitable, low-stress businesses from 0-100K in monthly profit. 

Email Tobias [at]thesimplecompany.com
 

There is a simple equation that can help you drive growth.

QUANTITY X QUALITY = RESULTS

To improve quality, for more quantity. In this episode, I explain what I mean.

If you have not already subscribed to The Original Minds podcast, please do. 
I am splitting my podcasting between three podcasts going forward:

Simplified
Small business growth, scale, and exit. 

The Original Minds Podcast
A business co-created with our members at Original Minds. 

The Boundless Consultant
A new podcast specifically for independent consultants. 

More and more people come into the space of brand consulting and brand strategy. More and more people teach and train brand consultants, most of whom have never been in the deep trenches. In this episode, I discuss the problems of the industry, how people fail to make brand consulting work, and how Original Minds is solving the problem by providing an environment where people can thrive together by collaboration.

Check it out and if you want to learn more about Original Minds - go to originalmindsmembers.com and let's talk. 

Sure, it's almost four months until the new year. But if you start executing 2025 in 2025, you will not achieve your goals (if they are ambitious). In this episode, I share why now is the time to fix what needs to be fixed for 2025, and how to look at five core areas of your business specifically.

I walk through a self-assessment you can make that relates to the following areas:

1. PSYCHOLOGY & ENERGY

2. STRATEGIC FOUNDATION

3. LEAD GENERATION

4. SALES CONVERSION

5. VALUE DELIVERY

I also share updates on Original Minds - the global collective.

Check it out and apply for membership at:

originalmindsmembers.com

In this episode, I revisit the very core principles of simplicity and how it can provide exponential growth in your business. I share examples of how to get started, from simplifying your client base to your offerings. I explain why and how simplicity works in any business.

I also share updates on Original Minds™ the collective.

If you are interested, reach out to me at [email protected] 

Growing a business is hard enough when you go at it alone. I used to think I needed to build everything myself, and that took so much time while also including risk, money, and other resources.

As entrepreneurs, we're conditioned to exploit our own time and resources for profit. But what if there is another way, one that gives you more leverage and a faster path to growth?

Partnerships are that path. In this episode I share how you can supercharge your growth and have unlimited leads and resources by tapping into this amazing strategy.

I also share some updates on Original Minds™ 

To contact me, email me at tobias [at] thesimplecompany.com