Ad Age Insider

Anush Prabhu, chief strategy officer at Mediacom, talks about the new—and often contrasting—behaviors that have come about since COVID, and how smart marketers should navigate them as the world opens up.

Greg Butler, chief commercial officer at Cresco Labs, explains how the cannabis firm has pivoted during COVID-19, which has forced the firm to rely more on digital and less on retail and experiential activations that had been critical components of cannabis marketing. The former Molson Coors marketer also discusses Cresco's strategy on taking a brand portfolio approach with each offering geared for a specific set of consumers.

Goodby, Silverstein & Partners' Chief Creative Officer Margaret Johnson explains how the agency has created more than 30 campaigns for 80 percent of its clients remotely--and how working from home has opened up new avenues of inspiration.

Longtime agency exec Sarah Hofstetter joins to talk about her new role as president of e-commerce analytics firm Profitero, which serves more than 4,000 clients. We discuss the coronavirus-induced e-commerce surge and whether or not it's sustainable. She also talks about her career journey and why she took this job after previous stints at 360i and Comscore. And, Sarah shares some personal tips on how to stay calm during the pandemic.

Today's podcast guest is, well, me. After three wonderful, challenging, intense, stressful and exhilarating years, I'm sad to say I'm parting ways with this iconic institution. Friday was my last day. Working with the Ad Age newsroom in both good times and weird has been an honor. In a conversation with my colleagues Judy Pollack and Alfred Maskeroni, we take a look back on my time. Thank you for listening.

Ad Age is working from home, just like you. As the coronavirus has become the new reality for all of us, Jason DeLand has some thoughts about the likely lasting implications of the pandemic on all aspects of life and business, from brand behavior to consumer behavior, the environment, the cannabis industry and more. There will be no "returning" to life as it was, he says. Rather this is an opportunity to bounce forward. This conversation is a recording of a live video broadcast that was streamed online last week.

The U.S. restaurant industry is in a grim predicament, particularly high-end, dine-in restaurants that can't be open as the coronavirus pandemic grinds on. Chicago-based restaurant executive Nick Kokonas has helped prepared his restaurants as well as others to navigate the situation in creative ways. The moves include a shift to carryout, something that until now was unheard of for high-end eateries like his.

Mira Kaddoura grew up in Beirut, where she witnessed war firsthand. With a striking head of frizzy red hair, Kaddoura learned early on how to live life as someone who stands out: The themes of inclusion, representation and the other have all colored her work. Kaddoura joins the podcast to discuss the Red & Co. ethos. The agency has partnered with Google on an initiative to teach girls to code and developed global brand strategy for Netflix and created the "Make Room" campaign to boost representation of those missing in most mass media.

When Debra Lee stepped down as Chairman and CEO of BET in May of 2018, she put a cap on a 32-year run at the network. Today, we talk about her legacy—among other things, she took programming in a new direction, pivoting away from music videos and into original fare. We discuss life after BET and the media landscape today compared to three decades ago, including a look at the streaming wars. Lee also sits on a number of corporate boards and is a champion of diversity and inclusion, herself having paved the way for others like her.

Taylor Lorenz covers internet culture and trends for the Gray Lady--memes, yes, but also influencers, TikTok, YouTubers and more. She has a knack for identifying zeitgeisty moments just before they break through to mainstream consciousness. Her recent headlines include a look at the Bloomberg campaign's meme strategy, a visit to the so-called Hype House group home for LA Tok Tok influencers and more. She may be the reason you've heard the expression OK Boomer, quite possibly leveled directly at you.