Ad Agency Live

CEOs vs. Entrepreneurs...

A lot of business owners are running their business like they're a CEO. There's nothing wrong with being a CEO, but if you're not making over a million dollars a year, you're not a CEO, you're an entrepreneur. A CEO focuses on processes and scaling while an entrepreneur focuses on sales, sales, sales. And to get to that million dollar mark, you're going to need more sales.

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Why Does Google Run Ads On Facebook? A Facebook Ad Review 

I was recently looking at some of the largest companies in the world, assessing which ones would be beneficial to review, and I discovered something interesting. Google is spending a TON of money on Facebook ads. The question is, if they are such a large network with the reach that they have, why are they advertising on Facebook? And the answer is simple… It’s where their potential advertisers are hanging out. Here’s what I mean... 

#Facebookads #Facebookadvertising #adreview #Google #Googleadvertising #marketingcampaign #returnoninvestment #adtesting

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Write Great Copy With This Very Simple Tool

People are always asking what the best way to write copy is; Is it long form, short form, video, etc.? What people need to understand is that there are tactics in marketing, and then there is human psychology. In other words, it’s not so much about the copy itself, as it is about applying it correctly to your business model in a way that resonates with your target consumer. What I like to do is find businesses I like in an adjacent (or the same) market and incorporate what they are doing into my own ads and copy. I do not want to reinvent the wheel if I do not have to. Ultimately I just want to write great copy that gets amazing results for myself and my clients. Here’s the tool I use to do this…

#copywriting #longformcopy #shortformcopy #videocopy #Facebookads #marketresearch #admodeling #greatcopy #marketingtool

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Struggling With Managing Expectations: Handling Stress & Overwhelm

One thing I constantly do to myself is set massive goals. Let’s say I land a new client and I tell them I want to get them a 10x ROI. I have immediately set an expectation very far from the current reality of their situation, before I’ve even had a chance to assess how the marketplace will react. By doing this, I have set myself up for failure. Here’s a better way to manage expectations…

#managingexpectations #assessingsituations #managingstress #stressandoverwhelm #settingexpectations #aligninggoals #personalgoals #businessgoals #transparency 

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Ubersuggest - Free Keyword Tool by Marketer Neil Patel

Neil Patel acquired the software Ubersuggest for around $250,000 and is now giving it away for FREE. This is a genius marketing tactic for Neil, as well as an amazing tool for us as consumers (and marketers) to utilize. The tool itself gives you data on your website and where you can get more traffic, before asking you at the end if you would like to work directly with Neil. If he gets .01% of the premium potential clients out there to fill out his form and work with him, he will have paid for this tool 1,000x over. Here’s a closer look at the software…

#neilpatel #ubersuggest #seosoftware #websitedata #keywordtool #marketingstrategy #clientacquisition #competitoranalysis

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 Deep Work: Rules for Focused Success in a Distracted World

If you’re anything like me, you will start your day with the best intentions. You make a list, you check it twice, and everything is looking good for what you’re going to do the next 8 hours. Then the day starts and you’re getting interrupted by emails, text messages, phone calls, you name it. Before you know it, the day’s over and you’ve only accomplished 10% of everything you sought out to do that day. That was me up until about 6 months ago, when I read this book, “Deep Work: Rules for Focused Success in a Distracted World” by Cal Newport. Here are some of the main takeaways from the book…

#bookreview #deepwork #rulesforsuccess #focusedwork #distractions #socialmedia #workschedule

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One Of My First Loves Of Marketing - Dynamic Retargeting

If you are not implementing dynamic retargeting into your campaigns, you are leaving money on the table. There are many ways to deploy dynamic retargeting. The best way is through Facebook’s built in ad type where you upload a bunch of items to a feed and serve them an ad based on what page they land on, on your website. Here are some other strategies to use when utilizing dynamic retargeting in your marketing campaigns…

#dynamicretargeting #Facebookads #Googledisplaynetwork #retargetingsales #retargetingcampaigns #marketingcampaigns #subsegmenting #profitableads 

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Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear 

We all want amazing things in our life; we want to achieve these goals that we set for ourselfs, whether that's a revenue goal, a marketing goal or even a personal life goal. As human beings, our entire lives are made up of the habits that we do over and over again. The “atomic” reference in this book refers to the fact that a very, very small change can have great positive consequences/rewards over a long period of time. Here are some examples of how compounding habits can have MASSIVE results…

#AtomicHabits #goodhabits #marketinggoals #peronalgoals #compoundingresults #compoundinghabits #positiveconsequences #growthmindset

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The Great Hack (2019) - Movie Breakdown

This documentary on Netflix addresses the Cambridge Analytica issues and how they were able to identify certain people that were swing votes, and target them with the proper ads. Essentially what they did is they used a quiz to identify personality types in individuals, and from that quiz data they received access to information about the quiz takers’ friends and family as well. Can this form of marketing be dangerous when used in a political arena? Yes. Are there positive examples of this type of marketing being used elsewhere? Also, yes. Here’s the trailer for “The Great Hack,” and my opinion on the movie…

#TheGreatHack #CambridgeAnalytica #marketingtactic #marketingquiz #segmentingcustomers #retargetingads #userdata #marketingdata

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 Coca Cola Ad Review - 1,000 Ways To Improve

I’ve always found it interesting how some of the biggest companies on the planet barely spend any money on social media. While they still spend 10x what we may spend, overall their budgets are relatively small. Coca Cola’s branding is what really sets them apart from the marketplace. To me, Coca Cola stands for everything good; they are more of a feeling, rather than an actual product. They use this to speak to specific communities and relate with them. Here’s how their Facebook ads are doing this...

#cocacola #adreview #facebookadvertising #facebookads #branding #facebookbusinessmanager #socialmediamarketing #profitableads 

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