LaCroix Water - Facebook Ads & Traffic Breakdown

On today’s episode we are doing an audit of LaCroix Water’s Facebook ads, website and more. We’re going to look at where they are sending their traffic, as well as their backend to see where they are receiving the majority of their traffic. As with other company reviews there are some things I like about their marketing strategy, as well as many areas where I believe they can improve; here’s what they are...

#LaCroix #Facebookads #Facebookadsreview #Facebookadsaudit #Facebookadsreview #adreview #onlinetraffic #trafficbreakdown #marketingstrategy

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Celebrating Your Failures - My Most Recent Internal Business Failure

When you go into any Facebook group, especially regarding Facebook ads, marketing, or anything along those lines, you’ll always see the same classic story; “Hey I made a million dollars in this much time,” or “hey I made $100,000 in this much time,” and then they’ll break down their steps to success. I love this and think it’s great for aspiring entrepreneurs, but what you never see is people celebrating their failures. Recently I had a major internal failure in my business with the launch of my Bulletproof Marketing Audit and I believe it’s important to get the story out there. Here’s a breakdown of what happened…

#failure #celebratingfailures #learningfrommistakes #onlinemarketing #digitalmarketing #Facebookads #entrepreneur #liveproductlaunch #BulletproofMarketingAudit

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Organic Growth Through Facebook - An Experiment

I recently did a little test on Facebook to see if I could flip the tables on people doing organic Facebook outreach. There is a huge trend on Facebook of people reaching out through a friend request, and immediately trying to sell you a product once you have accepted their request. For this test, I accepted every friend request that I had received in the last 5 days. I had conversations with about 200+ people to try to sell them my services instead, and found it to be a HUGE waste of time. Here’s why…

#Facebookorganic #Facebookgrowth #Facebooktesting #organicoutreach #organicmarketing #organicmarketingframework #marketingframework #onlinesales

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Rolls-Royce - An Ad Audit Mixed With A Funnel Hack

Rolls-Royce is one of the top premiere brands when it comes to the automotive industry. In this episode I’m going to reverse engineer how they are getting their traffic online, how people are finding them and what we can learn from that. You’d be surprised where most of their traffic is coming from. Here’s the breakdown...

#RollsRoyce #Facebookads #Facebookadvertising #adaudit #funnelhacking #trafficbreakdown #branding #organicvspaid #organictraffic #paidtraffic

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Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty

In this episode, Zach Hesterberg shares his 4+ year journey of starting his agency SoZesty. Zach helps his clients make millions of dollars running Facebook Ads through his 6 Week Ad Accelerator Program. Here is his story…

#ZachHesterberg #SoZesty #6WeekAcceleratorProgram #Facebookadvertisingspecialist #Facebookadsexpert #Facebookads #Facebookadvertising #agencyowner #socialmediamarketing #ecommerceclients

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Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign

When done right, Facebook ads can be extremely profitable. Now that you have the basics up, it’s time to look at the statistics!. How do you know when a campaign is profitable? How do you know when to shut it off? There are a thousand and one questions that can be addressed and I’ll never be able to answer them all. Every campaign is different, but here is the method I use to prune my campaigns and find where it is profitable and where it can be improved.

#Facebookads #Facebookadvertising #Facebookadstrainingseries #campaignpruning #campaignstatistics #campaignanalysis #improvingads #demographicbreakdown

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Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads

So far, we’ve created a campaign and added an audience to target people who would be interested in a hypothetical high-tech gym; now we can move on to the ad creative. At this stage of a new campaign, the main objective is finding what audiences are working and we can do this through some pretty basic copy. We’ll improve the copy as we go, but for now I’ve written out a short blurb that we can set up with different image variations. Here’s a breakdown of these ads...

#Facebookads #Facebookadvertising #Facebookadstrainingseries #creatingads #adcreative #adcopy #copywriting #imageads #adsbreakdown

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Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences

Today we’re going to be talking all about audiences and how I build those out. In this example, we will be promoting a hypothetical gym franchise located all throughout the United States. We will start with broader targeting, and refine our campaign based on what the data shows. Here’s the initial set-up...

#Facebookads #Facebookadvertising #Facebookadstrainingseries #creatingadsets #gymfranchise #detailedtargeting #audiencebuilding #campaign #adset

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Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason

For the first part of our Facebook training series, we’re going to dive into Ads Manager to look at what type of ads I run for what reason. Essentially, we want to run different kinds of campaigns based on what kind of results I am looking for. Facebook has simplified their system over the years, giving us a few very specific options on how we can reach our audience. Here are some of the different types of campaigns we can run, and why…

#Facebookads #Facebookadvertising #Facebookadstrainingseries #campaignstrategy #adstrategy #traffic #leadgeneration #conversions

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How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days

Very recently, we were able to help a client of ours sell 158 engagement rings (now over 200) in the last 90 days, using our proprietary retargeting method. It’s still hard to believe we were able to accomplish something like this with such a low budget, but when you’re serving the right ads to the right people at the right time… magic happens. What most people do wrong is they use retargeting in a very general way. Here is how to get more specific, and CRUSH retargeting…

#Facebookads #Facebookadvertising #retargeting #retargetingmethod #ecommerce #sales #incentives

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