Ad Agency Live

A Must Read Book - Ready, Fire, Aim: Zero to $100 Million in No Time Flat 

I started an agency roughly a year ago after working 15+ years in the digital marketing space. Going into the marketplace I had all these ideas about what was going to work, but when I actually went to market no one was interested in what I had to say. So with feedback, I kept refining my offer, and figuring out what my potential customers actually wanted to buy. My biggest piece of advice, and one of the biggest takeaways from the book is that it doesn’t matter what business you’re in, find something the market wants to buy and do it as fast as possible; it doesn’t have to be perfect! Here are some other important takeaways from the book..

#bookreview #marketingbooks #businessbooks #readyaimfire #zeroto100million #customerfeedback #businesssuccess #selling

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An Epic Failure That Recently Happened In My Business...

Even with 15+ years in marketing, I still make mistakes and I still break things. Sometimes the best ideas can turn into the worst follow through, and you won’t realize it until after you do the work and see the results. Besides learning from your own mistakes, learning from other people's mistakes is one of the most valuable things you can do as a marketer and as a business owner. Here’s what my mistake was…

#businessmistakes #learningfrommistakes #relationshipbasedadvertising #quizresults #refinedtargeting #offertesting #evaluatingresults #profitableads

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Reverse Engineer Any Ad On The Planet

Here’s a great way to find an unlimited amount of marketing ideas through Facebook and Facebook Search. With this trick you can funnel hack any company and their product, while finding creative ideas for your own advertising. In this video I use the example of free shipping to find trending products for drop shipping promotion, but the strategy can be applied across all niches!

#reverseengineer #facebookadvertising #facebooksearch #funnelhack #freeshipping #pagetransparency #pagetransparency #adlibrary

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An Email From Dean Graziosi & The Perception Of Pricing

I got an email the other day from Dean Graziosi due to the fact that I am on his remarketing list. Dean and/or his copywriter is a master at writing human copy that converts and starts a dialogue between him and the customer. He hooks you, sparks your interest, and gets you to learn more about whatever he is offering. Here is a breakdown of the funnel his email was sending me too…

#DeanGraziosi #funnelreview #funnelbreakdown #emailcopy #copywriting #emailmarketing #remarketinglist 

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Traffic and Funnels - A Facebook Ad Review

Today I break-down the Facebook Ads of a potential competitor, Traffic and Funnels, and I have to say… These guys know what they’re talking about! They have been hammering me with ads on all platforms, which is a sign of me being smack in the middle of their target market. Here’s what I love about their Facebook Ads, and also how I feel they can improve...

#facebookadreview #facebookads #trafficandfunnels #personalbranding #brandedcontent #testing #retargeting

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Marketing: A Love Story: How to Matter to Your Customers - Book Review

Bernadette Jiwa has written some amazing content on her blog: The Story of Telling. This book is a compilation of those blog posts packaged together in an easy to read format, full of gems. Here are some of the nuggets from the book that I enjoyed the most...

#bookreview #marketingalovestory #BernadetteJiwa #onepagemarketingplan #businessplan 

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Facebook Ad Review of Desjardins Insurance Agency

Desjardins Insurance Agency sells several types of insurance, from home to auto to life. They are currently running quite a few ads through Facebook, but not as many as you would think considering the size of their company. As with many of our past reviews, my first reaction is that this big name company runs very commercialized ads. The difference with Desjardins is that they are using very little copy, which I believe is a mistake. Here’s how else they can improve…

#facebook #facebookads #facebookadreview #facebookadvertising #desjardinsinsuranceagency #insuranceagency #insuranceads #insuranceadsreview

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Another Facebook Ad Review: Revera Inc. 

Revera Inc. is a retirement home based in Canada, and like most advertisers on Facebook they are doing some things very well, and there are some areas that they could improve. At first glance, their main messaging appears to be “if you come to Revera you will be happy.” They convey this through their emotional based images and copy, some of which are directed towards the care-takers of the elderly. Now what can they improve on? Listen to the full video to find out…

#facebookads #facebookadreview #reverainc #retirementhome #canadiancompany #emotionbasedadvertising #familyadvertising 

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Injury Attorney Facebook Ad Review

Injury attorneys, and attorneys in general are the most competitive industries you can go after online. I’m seeing clicks for as high as $2,000 on Google, which makes Facebook an even more powerful tool for these companies’ marketing efforts. With that in mind, here’s a breakdown of a large Canadian Injury Attorney company’s Facebook ad strategy…

#injuryattorney #attorney #Facebookads #leadgeneration #proscons #googlecpc #payperclick #copycritique #personaladvertising

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Home Hardware, Building Centre & Furniture Stores Ad Review

In this video I break down the ads for Home Hardware, Building Centre & Furniture Stores, a Canadian brand with several Facebook campaigns currently running. Their ads do several things right such as: colors that pop-out, clean images and talking about an event happening soon. However, they lose several points due to the fact that all their ads look like a commercial. Here’s what I would do different...

#homehardware #buildingcentre #furniturestore #colorscheme #upcomingevent #commercializedads #personalizedads #knowyourplatform

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