How do you achieve optimal revenue from ads in your game?

Ad monetization is an increasingly complex but necessary part of the business for mobile game publishers. In this video we dive into ad monetization for games with Felix Braberg ... part of 2 and 1/2 Gamers.

We discuss the perfect balance needed for successful game monetization strategies, focusing on hybrid and ad monetization. Felix shares invaluable insights into when to integrate monetization in the game development lifecycle, how to decide on the right models, and the importance of A/B testing.

Felix also delves into the challenges faced with ad durations, user acquisition, and segmenting users based on their purchasing behaviors.

We end by looking ahead in 2025 and offer tips for developers and publishers aiming to scale their games and increase revenue in the ever-evolving landscape of ad revenue models and e-commerce integration in gaming.

00:00 Introduction to Game Monetization

01:11 Current Trends in Hybrid Monetization

01:54 Building Monetization Models

02:22 Ad Monetization Strategies

06:00 Innovative Monetization Techniques

17:43 Challenges in Ad Measurement

23:49 Future Trends and Tips for 2025

29:22 Conclusion and Final Thoughts