Presented by Thread — the AI-powered service desk transforming MSP support, automation, and productivity for today’s IT leaders.

https://www.itbusinesspodcast.com/thread/

Join Uncle Marv at IT Nation as he sits down with Adam Slutskin—co-founder, President, and CRO of CyberFOX—for a candid conversation about what it takes to succeed as an MSP, both as a provider and a vendor. Adam shares the inside story of how CyberFOX went from new kid on the block to a global channel force, and why fair pricing, transparent culture, and relentless community focus are essential. The episode explores the evolution of core products like AutoElevate, the impact of AI and integrations, and why building a positive, customer-centric culture is their top priority. Hear why Adam thinks most MSPs should expect—and demand—more from their vendors, and how CyberFOX aims to help partners grow with honesty and innovation. Key topics include the future of channel partnerships, the value of happy teams, and tips for evaluating vendors with real-world reputation checks.​

Why Listen:

• The evolution of the channel from ConnectWise roots to today’s landscape
• Vendor philosophy: “never raise prices” and value for early partners
• How to evaluate vendors using Glassdoor, Reddit, and real customer reviews
• The secrets behind thriving partner ecosystems and true product innovation
• Exclusive, actionable advice for MSPs wrestling with platform complexity and too many dashboards
• The power of company culture, happy teams, and channel reputation
• Practical advice for avoiding pitfalls with PE and choosing vendors with real MSP DNA

Links from the show: 

• CyberFOX: https://www.cyberfox.com
• IT Nation: https://itnation.connectwise.com/
• ConnectWise: https://www.connectwise.com
• Kaseya: https://www.kaseya.com
• Ninja (NinjaOne): https://www.ninjaone.com
• Blackpoint Cyber: https://www.blackpointcyber.com
• MSP Process: https://www.mspprocess.com
• Password Boss: https://www.passwordboss.com
• Glassdoor: https://www.glassdoor.com
• Reddit: https://www.reddit.com

SPONSORS:

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
• Legacy Partner, NetAlly: https://www.itbusinesspodcast.com/netally/
• Internet Provider, Rythmz: https://www.itbusinesspodcast.com/rythmz
• Production Gear Partner, Liongard: https://www.itbusinesspodcast.com/liongard
• Travel Partner: Bvoip: https://www.itbusinesspodcast.com/bvoip
• Travel Partner: TruGrid: https://www.itbusinesspodcast.com/trugrid
• Digital Partner, Designer Ready: http://itbusinesspodcast.com/designerready

SHOW MUSIC: 

• Item Title: Upbeat & Fun Sports Rock Logo
• Item URL: https://elements.envato.com/upbeat-fun-sports-rock-logo-CSR3UET
• Author Username: AlexanderRufire
• Item License Code: 7X9F52DNML

=== Connect with Uncle Marv

🌐 Website: https://www.itbusinesspodcast.com/
🎙 Host: Marvin Bee
🛒 Uncle Marv’s Amazon Store (gear & tools I recommend): https://amzn.to/3EiyKoZ
☕ Support the show: https://ko-fi.com/itbusinesspodcast

If you found value in this episode, share it with another MSP, IT provider, or tech entrepreneur. Your support helps keep practical, no-nonsense IT business conversations coming every week.