Alen Hadzic — founder and CEO of Clinical Trial Scan, Olympic fencer and patent-pending inventor of Dyno AI — joins Adam Walker for one of the most data-driven conversations on the Pharma Prescribed Podcast.
Alen's path to clinical trials started with Facebook ads, a friend called Artyom, and $5–7 million in advertising spend across 50 studies. When margins got squeezed, he didn't walk away — he took control of the funnel, built a predictive AI that calculates the true cost per enrollment before a study starts, and filed a patent on the methodology.
His golden rule: just show up. Kobe Bryant said it best.
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- $5–7M in Facebook ad data across 50+ clinical trials — and what it revealed
- Dyno AI: predicting the true cost per enrolled patient before you spend a dollar
- The seven funnel steps from ad click to enrollment — and why each probability matters
- Monte Carlo simulations for enrollment cost forecasting
- Why a 10% deviation in one funnel step can double your cost per patient
- Hot leads vs cold databases: why speed to call changes everything
- 70% answer rate across nine calls — but only if you call in the evening
- The Colombia call centre: American Colombians running three call blocks a day
- Why most AI in clinical trials doesn't work — and how Alen's actually does
- Olympic fencing, coach Alexey Cheremsky and waking up at 4am
- Bosnian father, French literature PhD mother and never listening to advice
- Recording a death metal album while scaling a clinical trial startup
- Patent pending on the cost per enrollment methodology
0:00 Introduction & podcast mission
1:00 Meet Alen Hadzic — founder of Clinical Trial Scan
2:00 Former Olympic fencer, musician, writer, drummer
3:00 How sport and consulting gave him a unique perspective
4:00 Finding clinical trials through Spravato and COVID
5:00 Affiliate marketing: running ads for the biggest recruitment vendors
6:00 $5–7M in advertising data across 50+ studies
7:00 Margins squeezed — so he took control of the funnel
8:00 Understanding the real cost per enrollment
9:00 Why questionnaire design kills your ad performance
10:00 Cost per lead by city: $66 Detroit, $52 Miami
12:00 The algorithm, keywords and why simple ads outperform
13:00 Dyno AI: protocol upload to funnel prediction
14:00 The seven funnel steps — call to enrollment
16:00 Dropout, concierge and speed to call
17:00 Why cold databases fail and hot leads win
18:00 48-hour contact window — the critical threshold
19:00 End-to-end delivery and site-centric pricing
20:00 Small funnel deviations = massive cost changes
21:00 Colombia call team: bilingual, driven, three blocks a day
24:00 Initiation fees, difficulty scores and transparent pricing
25:00 AI hype reality check — "we are not an AI company"
26:00 Why small databases won't save your study
27:00 How Dyno's AI actually trains and improves
28:00 Monte Carlo simulations and confidence intervals
29:00 Expanding: Colombia, Brazil and LATAM
31:00 Mentors: coach Cheremsky, parents, the clinical trials community
34:00 Quick-fire: let life do the work — stop forcing outcomes
36:00 Show up, good attitude, bring yourself
37:00 Music: Iron Maiden changed everything — recording an album
38:00 Golden rule: show up — Kobe Bryant said it best
41:00 dyno.clinicaltrialscan.ai and closing thanks
Founder and CEO of Clinical Trial Scan. Creator of Dyno AI (patent pending). Former Olympic fencer. Columbia University. Vlerick Business School.
🌐 https://dyno.clinicaltrialscan.ai
💼 Search "Alen Hadzic" on LinkedIn
🎙️ ABOUT PHARMA PRESCRIBED
Long-form conversations with leaders in clinical research, digital health and mental wellbeing, hosted by Adam Walker.
🌐 https://pharmaprescribed.com
💼 https://www.linkedin.com/in/adam-walker-2327951/
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