Helene Quie on MedTech Regulation, Danish Innovation & Getting Devices to Patients | Pharma Prescribed
Helene Quie — cell biologist turned MedTech CEO — joins Adam Walker for a wide-ranging conversation about what it really takes to get a medical device from concept to market.
Helene founded qmmed Consulting in 2006 after senior roles at Cook Medical, where she entered an industry she describes as "cowboy land" — a Wild West of medical device regulation that has since evolved into one of the most complex risk-based frameworks in global healthcare. From hospital beds to artificial hearts, from software apps to cardiac stents, she has spent 30 years helping manufacturers navigate the 2,000 documented steps between a good idea and a patient benefit.
Adam lived and worked in Copenhagen from 2015 to 2017 — this episode is also a warm conversation about Denmark's extraordinary MedTech ecosystem, its flat culture of sharing, and what the rest of the world could learn from it.
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- Why MedTech regulation started as the Wild West — and how it matured
- The staggering diversity of medical devices: hospital beds, artificial hearts, phone apps and MRI machines under one framework
- Risk-based regulation: why manufacturers must argue their own clinical strategy rather than follow a fixed path
- The 2,000 documented steps between innovation and commercialisation
- Use cases and market fit: why your device might work in Denmark but not in Germany
- Why companies fail after clinical trials — and how to avoid it
- Training the next generation through storytelling and open knowledge sharing
- The Danish MedTech ecosystem: Novo Nordisk, Cook Medical, flat organisations and Viking ambition
- Hygge, wellbeing at work and what Adam observed at Novo Nordisk in Copenhagen
- "Roots and wings" leadership — giving people foundation and freedom
- AI in medical devices: the regulatory frontier
- Europe MDR, post-market surveillance and the future of evidence generation
0:00 Introduction & podcast mission
1:31 Meet Helene Quie
3:02 Her mission in MedTech
4:33 Devices vs pharma trials explained
6:04 The evolution of medical device regulations — from cowboy land to today
7:35 Navigating the diversity of medical devices
9:06 Risk-based regulation — the manufacturer's burden of justification
10:37 The importance of risk assessment and documentation
12:08 Use cases and market fit — thinking beyond your sandbox
13:39 Strategic planning for clinical trials across hospital systems
15:10 Training the next generation through experience and storytelling
16:41 Why sharing knowledge is the only way to make magic
18:12 The Danish MedTech ecosystem — smart people, flat structures
19:43 Denmark's MedTech culture and the Viking spirit of reaching out
21:14 Hospital-industry partnerships in Copenhagen
22:45 Denmark's work culture and what other countries can learn
24:16 Adam's experience living and working in Copenhagen
25:47 Wellbeing at Novo Nordisk — a different way of working
27:18 Hygge: the Danish concept that changes how teams collaborate
28:49 Building strong relationships in business
30:20 Roots and wings leadership philosophy
31:51 CEO decisions — what to take on and what to let go
33:22 The hardest decisions as a CEO
34:53 The future of MedTech and AI integration
36:24 Europe MDR, post-market data and storytelling through evidence
37:55 AI in medical devices — the emerging regulatory frontier
39:26 Quick-fire: personal values
40:57 Patterns and golden rule
42:28 Closing and how to connect
Helene Quie is a cell biologist and founder and CEO of qmmed Consulting, a global MedTech consultancy and CRO based in Copenhagen. With 30 years at the intersection of science and regulation — including senior roles at Cook Medical — she helps MedTech pioneers across Europe translate breakthrough ideas into market-ready, compliant products.
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🎙️ ABOUT PHARMA PRESCRIBED
Long-form conversations with leaders in clinical research, digital health and mental wellbeing, hosted by Adam Walker.
🌐 https://pharmaprescribed.com
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