Artem Adrianov on RBQM, Fraud Detection & the Young CEO Programme That Outperforms an MBA | Pharma Prescribed
Artem Adrianov — co-founder and CEO of CluePoints (SEG Integrity) and author of the Definitive Guide to RBQM — joins Adam Walker for a conversation about risk, quality, fraud detection and what it really means to build a company from its values up.
Artem holds a PhD in mathematical modelling and an Executive MBA from Cass Business School. He started by asking a simple question: how do you detect fraud in clinical trials? That led to Benford's Law, algorithms from the finance industry, and eventually a company that now manages risk across thousands of studies with 50 employees.
He also runs a Young CEO programme that has produced better leaders than any MBA — and the idea came from his wife's experience at Eli Lilly.
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- Fraud detection in pharma: Benford's Law and algorithms borrowed from finance
- "Bloomberg for pharma" — the vision for SEG Integrity
- The airplane analogy: 8 out of 10 flights delayed, 2 crash, and the price keeps doubling
- ICH E6 R3 knocking on the door — why the regulatory shift forces transformation
- The Young CEO programme: two years, psychologists, journaling and real strategic decisions
- 2–3% retention rate — and why internal promotion beats hiring from outside
- Founder-owned, self-funded and thinking long-term in a short-term industry
- "Reduced based monitoring" — what sites actually think RBM stands for
- Quality by design: why step-by-step always beats big bang
- Four-day quarterly fasting for clarity of mind — and what Socrates knew
- My RBQM Academy: 1,500+ professionals trained from 400+ organisations
- Piano, Sinatra's "My Way" and Bach played in jazz mode
0:00 Introduction & podcast mission
1:00 Meet Artem Adrianov — co-founder of SEG Integrity
2:00 Four-day quarterly fasting for clarity of mind
3:00 Socrates, energy waves and hidden potential
4:00 Founding SEG: medicine, mathematics and solving challenging problems
5:00 Fraud detection in clinical trials — borrowing from finance
6:00 Benford's Law and digital repeatability algorithms
7:00 Every risk needs its own dedicated approach
8:00 Leadership style: removing roadblocks, not pointing fingers
9:00 The Young CEO programme explained
10:00 Real strategic decisions: "will you sign this contract?"
11:00 Why internal young leaders outperform hired-in managers
12:00 Two years, psychologists, journaling and transformation
13:00 Culture gets cemented through internal promotion
14:00 Apprenticeship model: learning through real decisions
15:00 Opening the programme to external participants
16:00 Eli Lilly and Johnson & Johnson as inspiration
17:00 AI and scaling: 50 people managing thousands of studies
18:00 ICH E6 R3 and why transformation is now mandatory
19:00 Revenue growth and 200–300 employees within two years
20:00 The airplane analogy: 8 out of 10 flights delayed, 2 crash
21:00 Comparing pharma to aviation safety standards
22:00 Bloomberg for pharma — transparent, benchmarked, insight-driven
23:00 Mutual decision-making, not finger pointing
24:00 Darwin: not the smartest, not the strongest — the most adaptable
25:00 Step-by-step always beats big bang in RBQM
26:00 "Reduced based monitoring" — what sites actually hear
27:00 Lessons as a founder: you can't do everything yourself
28:00 Quality in everything: ideas, implementation, delivery
29:00 Company fasting: reflecting on whether you deliver the best value
30:00 Quick-fire: believe in what you're doing despite all other opinions
31:00 Passion, patient stories and why you have to be a bit crazy
32:00 Piano, grand piano and everything with keys
33:00 Sinatra's "My Way" and Bach in jazz mode
34:00 Golden rule: stay integrated — doing the right thing when nobody's watching
Co-founder and CEO of SEG Integrity. PhD mathematical modelling. Executive MBA (Cass). Author of the Definitive Guide to RBQM. Creator of My RBQM Academy (1,500+ professionals trained).
🌐 https://www.integrity.com
💼 Search "Artem Adrianov" on LinkedIn
🎙️ ABOUT PHARMA PRESCRIBED
Long-form conversations with leaders in clinical research, digital health and mental wellbeing, hosted by Adam Walker.
🌐 https://pharmaprescribed.com
💼 https://www.linkedin.com/in/adam-walker-2327951/
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