Adding Value | New Breed

In this week's special episode, New Breed's Inbound Team Manager, Olivia Perek, joins Guido for a discussion surrounding maternity leave, work-life balance and how company culture can empower an employee in these fields.

With plenty of websites and apps to choose from, if users can’t easily navigate your website, they’re going to leave. Join Guido Bartolacci and New Breed’s Senior Web Strategist Kelly Molloy as they discuss the role UX plays in the inbound methodology.

Connecting your buyer personas with their goals gives you a better understanding of how your solution can help them drive growth. Join Guido Bartolacci and New Breed’s Growth Strategist Nick Frigo as they discuss the benefits of persona-tailored content and why input from outside of the marketing team is essential for identifying high and low fit prospects.

In order for your marketing to contribute to your company’s growth, you need to be actively communicating with your customers. Join Guido Bartolacci and Digital Marketer’s Founder/CEO Ryan Deiss as they discuss how marketers can separate themselves from the pack by developing a strategy that resonates with their audience.

Understanding other departments within your company can provide valuable insight into the obstacles your colleagues face day to day. Join Guido Bartolacci and New Breed’s Senior Revenue Operations Strategist Pat Buono as they discuss how working in both sales and sales operations taught Pat empathy for the unique challenges of each role.

Building a community is essential to raising awareness about your brand. Join Guido Bartolacci and Drift's VP of Content and Community Mark Kilens as they discuss the importance of sharing free knowledge and helping people connect so they can learn together.

HubSpot changed the world of marketing and sales forever. Hear insights into the beginning of this incredible company from a man who has been there since the beginning. Join Guido Bartolacci and his guest Dan Tyre — Director (and employee number six) at HubSpot and author of Inbound Organization: How to Build and Strengthen Your Company's Future Using Inbound Principles — as they discuss his journey to HubSpot.

Imposter syndrome can affect anyone, and if we're not careful, it will keep us from achieving our goals and reaching our full potential. Join Guido Bartolacci and New Breed's Partner Marketing Strategist Amanda Nielsen as they discuss Amanda's experience with imposter syndrome, how she overcame it and how you can too.

The inbound methodology is changing how professionals are approaching public relations. It focuses on content creation while overcoming one of the industry’s greatest challenges, measuring ROI. Join Guido Bartolacci and his guest Illyana Stareva — Global Partner Program Manager at HubSpot & author of Inbound PR — as they discuss her professional journey, book and the role of inbound PR.