Adding Value | New Breed

Adding Value | New Breed

By New BreedBusinessMarketing
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Adding Value | New Breed episodes

  • Adapting to the Evolution of Inbound Marketing | S02 E03

    At New Breed, we have been experimenting with the inbound methodology for years. By experiencing the impact of inbound and its evolution first-hand, we know that no two businesses will run it the same way. The methodology serves more like guidelines than any hard-and-fast rules. 

    In our last episode in our series on the evolution of inbound, Weslee and Guido explore how we have adapted our own tactics and strategies to take advantage of new technology and respond to increased competition with more businesses implementing the inbound methodology. 

    If you're interested in learning more about how you can implement or adapt an inbound strategy at your business, visit our blog, resource library and video library for plenty of articles, guides, templates and educational content to support your efforts. 

    30 min
  • Technology and the Evolution of Inbound Marketing | S02 E02

    In our last episode, Weslee and Guido broke down just how much the inbound methodology has evolved over the past two decades. A recurring trend has been the substantial improvement in software, platforms and technology that enable and support inbound marketing.

    In this episode, Weslee and Guido take a deep dive into the creations and improvements of the tech boom such as marketing automation, customer success dashboards and sales intelligence software. 

    Interested in learning more about how technology can support your marketing and sales efforts? Here are some resources: 

    • The Ultimate Marketing Tech Stack [Blog]
    • What is Revenue Operations [Video]
    • Revenue Operations Checklist [Checklist]

      • Visit our blog for regular content on inbound marketing, demand generation and more. Check out our resource library for templates and guides that can support your businesses' marketing and sales initiatives.

      31 min
    • The Evolution of Inbound Marketing | S02 E01

      Inbound, first coined by HubSpot in the early 2000s, is the methodology by which you attract, engage and delight customers. A lot has changed over the last two decades, including inbound's place in the marketplace. As more and more businesses embrace the inbound methodology, we wanted to take a look back at how it has evolved over the years. 

      Over the next few episodes, Inbound Strategist Weslee Clyde and Head of Demand Generatoin Guido Bartolacci will explore how inbound has evolved, the technology that has influenced it and how businesses like New Breed have adapted inbound to drive growth. Throughout the episode they'll discuss: 

      • Inbound's definition and early adoption
      • How technology has played a role in its evolution 
      • Tactics and strategies the New Breed team has used with inbound

        • Looking for more content about inbound marketing? Here are some helpful links: 

        • What is Inbound Marketing [Blog]
        • Introduction to Inbound Marketing [Video]
        • The Ultimate Guide to Inbound Marketing [Guide]
        • How to Explain the Inbound Methodology [Blog]
        • Inbound vs. Outbound Marketing [Blog]

          • Visit our blog for regular content on inbound marketing, demand generation and more. Check out our resource library for templates and guides that can support your businesses' marketing and sales initiatives.  

          26 min
        • Growth Marketing with Cody Lee from Summit Partners | S01 E24
          Guido sat down with Cody Lee from Summit Partners to talk about what it’s like working for a private equity firm and how it has impacted the way he views marketing. They discuss how he works with management teams to identify and execute growth strategies that build long-term value.
          20 min
        • Setting the Stage for Growth with New Breed's CEO | S01 E23
          2020 has been a big year so far for New Breed. Guido sat down with New Breed’s CEO Patrick Biddiscombe to talk about what New Breed’s been up to so far and what the rest of the year has in store. They talk everything from becoming one of the first HubSpot Elite Partners to their new partnership with SaaSworks to the big company move to a net-zero workspace this summer!
          24 min
        • What is Revenue Operations? | S01 E22
          Revenue Operations (RevOps) has become a buzzword in the marketing and sales world. At its core, RevOps focuses on a company's tech-stack in terms of implementation, maintenance and optimization. In this episode Guido sits down with Weslee, one of the newest additions to the New Breed team, to discuss how RevOps could have solved for the challenges she's faced in her career as a marketing strategist.
          26 min
        • Navigating Growth in Sales | S01 E21
          Heather Chevalley left the enterprise sales world to join the New Breed team because she wanted to have a direct impact on growth and change. In this episode, she sits down with Guido to talk about how she made the transition successfully, how she approaches relationships in sales and what she sees for the future of New Breed.
          26 min
        • Fanocracy with David Meerman Scott | S01 E20
          What does it mean to turn fans into customers and customers into fans? In this week's episode, I talk to David Meerman Scott about his most recent book, Fanocracy. I found out what he and his daughter Reiko learned from interviewing young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation.
          35 min
        • The Value of Brand Stories | S01 E19
          Brands each have different ways of telling stories, and it's a marketer's job to figure out the best way to define the narrative of an organization. Join Guido Bartolacci and New Breed’s Director of Services Al Moore as they discuss the role the inbound methodology plays in this and the value of brand stories.
          32 min

        About Adding Value | New Breed

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